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consistency

Virality VS Velocity

September 29, 2013 by Marc Guberti Leave a Comment

When it comes to a YouTube video or post on a social network, everyone wants to go viral. Virality would give someone a lot of exposure in a quick amount of time. One day, the video has 100 views. Overnight, the video gets 100,000 views. That’s how virality is achieved.

However, the problem with viral is that videos and posts are constantly going viral. The viral video from a week ago gets replaced by another viral video. Interests change very quickly when it comes to viral videos. Videos and posts rarely stay viral for over a week before the next video or post takes over. If you don’t get more traffic and subscribers while you’re viral, where’s the benefit? Nowhere.

Velocity is different. Velocity is when you videos and posts are consistently viewed and shared. You aren’t jumping from 100 views to 100,000 views, but you are getting 5 views a day. Then that turns into 20 views a day. Then that turns into 50 views, 100 views, 500 views, and then 1000+ views every day from a single video or post.

With velocity, you will eventually get to 100,000 views. It will take more time to reach 100,000 views with velocity than with virality. However, velocity will eventually be able to get more views than the viral video. Velocity videos will get shared a lot once they reach 100,000 views (100,000 people know about the video), and then they might even go viral. However, that velocity will make the viral aspect last a lot longer. It won’t go from 100,000 views to a million views overnight, but getting 5,000 views for the same video every day for a month is possible.

Filed Under: Uncategorized Tagged With: business, business tip, consistency, social media, youtube

Showing Up Consistently Is Half The Battle

August 28, 2013 by Marc Guberti 2 Comments

You can show up. People will show up to the gym while other people will show up at the nearby business expo. People show up, but do they do it consistently.

The person who showed up at the gym feels honored. They actually showed up. Then, that person goes home. That person still feels honored and says, “I deserve a day off.”

After the day off, all of the excuses start to surface. “I have to meet up with someone. I’m having friends over. My favorite TV show is on. The gym is too far away,” and other excuses similar to those start to surface.

A new blogger may send out 5 blog posts but forget to send out another blog post for the entire week. That new blogger showed up, but that new blogger didn’t show up consistently.

All of the people we know who are successful didn’t only show up. They showed up consistently. If Huffington Post didn’t come out with a new blog post, everyone would know about it. If Techcrunch decided to take the day off, we would notice. If Google didn’t work all of a sudden after consistently working for so long, we would know about it. In fact, that happened recently.

It’s time for us to reevaluate what it means to show up. Showing up doesn’t mean showing up, leaving, and never coming back. Showing up does not mean half of the battle is done. Showing up consistently on a daily or weekly basis is half of the battle. I won’t know the potential of my blog if I decided to stop blogging.

Showing up consistently is half of the battle. After months or even years of consistently showing up, you will see the results and reap the benefits.

Filed Under: Uncategorized Tagged With: business, business tip, consistency, inspiration, motivation

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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