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how to get more ebook sales

4 Common Kindle eBook Marketing Mistakes

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For some people, Kindle eBooks are a reliable source of income that allows them to earn six figures every year. These people have mastered Kindle eBook marketing and know how to get their books sold. However, there are also people who are just starting out and do not know how to properly market their Kindle eBooks. The people just starting out are the most susceptible to making mistakes, but there are also self-published authors who have been writing Kindle eBooks for years who make the same mistakes. These four common mistakes need to be avoided because they hurt your chances of making more sales.

  1. Not having a keyword rich description. Many people forget that Amazon is technically a search engine. In fact, it is the 4th largest search engine on the web. Having a keyword rich description will allow you to boost your SEO on Amazon. Most of a six figure self-published author’s sales come directly from Amazon’s search engine. Keyword rich descriptions get found by the search engines.
  2. Not offering your Kindle eBook free for the first five days. Unless you have a large audience of people who would buy your Kindle eBook right when it comes out, you need to offer it for free for the first five days. This free promotion does not last one day or three days. You need to take advantage of all five days. That gives your Kindle eBook more time to get in the Top 100 for multiple bestselling categories which tends to result in more reviews. Getting more reviews early will lead to more long-term sales.
  3. Underestimating the importance of a good cover. People often judge books by their covers. The way your book looks may be a decisive factor of whether your potential customer buys your book or not. Do not go through the trouble of learning PhotoShop or anything like that when you can hire an assistant on Fiverr to get the job done for you.
  4. Not utilizing your social networks. Many people think that since Amazon is one of the most popular websites on the web (and gets millions of daily visitors), there will surely be one of those visitors who will want to buy your Kindle eBook. The problem is that these visitors don’t get to know about you until you market your Kindle eBook. It is at this point when Amazon decides to promote your Kindle eBook more often.

Avoiding these four mistakes will allow you to boost your Kindle eBook sales. What are your thoughts on the list? Have you made any of these mistakes or made another mistake in your marketing strategy? Please share your thoughts and experiences below.

 

5 Ways To Get More eBook Sales

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eBooks and Books

Many authors who publish their eBooks have dreams of being able to get hundreds (or even thousands) of sales every day. However, the problem new authors face is putting in a lot of work and not making many sales. Some authors’ eBooks do not make a single sale until several months after the eBook gets published. However, it is possible to get more eBook sales. Not only is it possible, but it is also not as challenging as people think to get more eBook sales. These are some of the ways to get more eBook sales:

  1. Write eBooks frequently. Some authors publish 1 eBook every month. By publishing at this frequency, customers are easily able to become returning customers. However, as you increase your frequency, you need to be sure that you are not throwing away quality. If you do not publish 1 eBook every month, you do need to make sure that you are publishing multiple eBooks every year.
  2. Get more reviews. Contact the people who you know bought your book and ask them if they would like to write a review. If you ask a customer this way, the customer is more likely to say yes. Include your social networks in your book so you can have conversations with your customers. In addition, you can ask for a review at the end of your book. Say something like, “After you read this book, I would greatly appreciate it if you wrote an honest review for my book on Amazon.”
  3. Build the buzz. Many people make the mistake of not building the buzz. The people who have been reading my blog for a while know that I am writing a book called Lead The Stampede that will be published in the summer. That’s because I have mentioned my upcoming book in several blog posts. In addition, people have already contacted me on Twitter saying that they cannot wait for the book to come out.
  4. Use HARO to get pitches. After reading The Pumpkin Plan by Mike Michalowicz, one of the things I noticed is that there were a lot of examples of other people using various methods included in The Pumpkin Plan. Mike Michalowicz got many of these stories from using HARO and submitting a query. I decided to do the same thing for Lead The Stampede. Several people’s stories will be included in Lead The Stampede. The people whose stories are going to be included in Lead The Stampede have asked me when the book will come out and want updates. I get more sales and promote others. It’s a win-win for everyone!
  5. Get the big guys and gals to review your book. If you get a review from one celebrity, that’s all you need. The people who have a deep respect for that celebrity notice the review. At the back of The Pumpkin Plan is a review from Seth Godin. It did not take me long to realize that The Pumpkin Plan needed to be on my reading list.

Those are 5 ways to get more eBook sales. What are your thoughts about the list? Do you have any additional tips you would like to recommend? Please share your thoughts and advice below.