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how to get more returning customers

5 Ways To Get More Returning Customers

July 20, 2014 by Marc Guberti Leave a Comment

Customers

For the typical brand, 90% of the sales it gets is from returning customers. In the remaining 10%, 9% of the sales come from satisfied customers who told others about you (word of mouth marketing) while the final 1% are completely new. With these statistics in mind, the key to a brand’s success is not getting more customers. Instead, getting more returning customers is what allows a brand to become successful. This is the part when brands and entrepreneurs ask how this can happen to them. Here are five tips to help you pull it off.

  1. Create a stay in touch checklist. Is there a customer who really enjoys your brand or comes back? Put that person on a stay in touch checklist. Frequently send emails to that person and interact with that person on your social networks. It is also important to interact in a way that builds a strong connection. Don’t suddenly show up to the people on this stay in touch checklist when you come out with a new product. The connection needs to be strengthened well before the new product comes out.
  2. Get people to subscribe to your blog. Someone who is subscribed to your blog will be more likely to buy one of your products than someone who is not subscribed to your blog. Subscribers see you often in their inbox, and being seen often creates a level of trust. This level of trust combined with valuable content will be sufficient to make people want to buy your products.
  3. Get people to follow you on your social networks. The bigger your social media audience is, the more people will want to join that audience. We have a natural tendency to join the things that are popular. In addition to growing your audience, social media encourages word of mouth and engagement. You will be able to talk with the customers who have already bought your products. Some of my book reviews are only there because I asked my followers who bought my book if they could leave a quick review.
  4. Have your wow factors in place. Your wow factors give your potential customers a reason to buy from you and a reason for customers to come back. Your wow factors are credentials that make people marvel at what you have done. If you do not have any wow factors, then you need to go get some.
  5. Host giveaways, sweepstakes, and discounts. If you can give some of your customers a free prize, those customers will share it with their friends. Word of mouth will allow your message to spread and make the 9% of the customer pie larger. In addition, your product will get some extra exposure, and some of the people who did not win the sweepstakes or get the giveaway award will end up buying the product anyway. In addition to hosting giveaways and sweepstakes, you need to have discounts in place. Lowering the price of your product will result in a higher volume of sales, and some of the customers who already bought one of your products will get attracted by the discount.

If you are able to master the process of getting returning customers, then your brand will thrive. There is no such thing as overnight success, but as you get more customers, the numbers in the customer pie will get larger. Right now, 90% of your customers may only refer to nine people, but if you implement these tactics, 90% of your customers may eventually be able to mean thousands. What are your thoughts on the list? Do you have any additional tips to get more returning customers? Please share your thoughts and advice below.

 

Filed Under: Entrepreneur, Sales, Success Tagged With: how to get more returning customers

5 Ways To Engage With Your Customers

May 18, 2014 by Marc Guberti Leave a Comment

Business Engagement

Customers need to have a reason to buy a product. Once the customer buys your product, they need another set of reasons to become a returning customer. One of the reasons customers will buy your products is if you engage with those customers. Many people miss the importance of engaging with their customers. Engaging with customers gives them a reason to buy your products and come back. Engaging with the customers shows them that you care about them. In order to engage with your customers, follow these tactics.

  1. Use social networks and reply to the people who mention you. Thank the people who share your blog posts and buy your products. Thanking someone shows that you appreciate that someone read, shared, and/or bought your content. If someone buys your eBook, ask that person what their favorite part of your eBook is and strike a conversation. As the conversation develops, ask that person if they would write a review for your eBook.
  2. Allow people to contact you on your blog. Some people prefer to email their questions than to ask them. If you allow people to contact you through email, you will be able to build stronger connections with your customers. For your email signature, include links to your social networks and products so the interaction can continue.
  3. Build your credibility. In order to get people to contact you, you need to be someone who is worth contacting. The bestselling author who is crushing it on Kindle is the person worth contacting. The professional athlete is someone worth contacting. Make yourself worth contacting so more of your customers contact you.
  4. Respond to emails as quickly as possible. I respond to emails every day for 30 minutes in the afternoon. That is the ideal time for me to respond emails because I do not write as many words in the afternoon.
  5. Build an email list. Promote a free product in your eBooks so you can capture your reader’s email address. By building this list, you will be able to identify all of your customers. Amazon does not make it easy to identify the people who bought your products. However, if you get people to enter their email address to gain access to a free product, you will be able to identify your customers. Then, send those customers a personalized message thanking them for buying your product. After that, be sure to stay in touch with that customer.

Those are the 5 ways to engage with your customers. Engaging with your customers is one of the most underrated ways of boosting your sales. What are your thoughts on the list? Do you have any additional tips you would like to mention? Please share your thoughts and tips below.

 

Filed Under: Sales Tagged With: how to get more returning customers, how to get more sales

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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