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how to get more sales

5 Ways To Gain An Edge On The Competition

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The competition is fierce. Competitors are trying to gain an edge in any way possible. Since the ways we can communicate have been dramatically enhanced, niches are getting more crowded than ever before in history. An entrepreneur from Canada has to compete with an entrepreneur from India since the entire world has been connected. Human interaction has never been as frequent as it is now, and people from Canada and India are able to talk and compete with each other.

There are ways to get an edge on the competition and lead the stampede. Here are 5 ways to do that:

  1. Create something remarkable. Be the person who stands out and leads the stampede. By standing out and leading the stampede, you will get more attention.
  2. Focus on quality, price, convenience, or a combination of two. They all have their benefits, but you need to decide which one works best for you.
  3. Have the right mindset and vision. Have the “I can” mindset that will allow you to accomplish goals beyond your wildest dreams. You need the right mind combined with the right vision to give yourself the motivation you need to pass your competition.
  4. Focus on what the competition does not focus on. By focusing on different things, you will attract clients who always wanted someone to focus on what you are focusing on now. If you focus on low prices while your competitors only focus on quality, you will get more clients because you are the only one who focuses on low prices.
  5. Experiment and learn from them. By experimenting with different marketing strategies and products, you will be able to learn faster than the competition. By learning faster than the competition, you will be able to create something remarkable in a faster amount of time.

BONUS: By subscribing to my blog, you will get emailed twice a day with strategies and tactics that will allow you to lead the stampede and gain an edge on the competition.

 

Beat The Competition By Satisfying Your Clients’ Needs

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Successful entrepreneurs don’t focus on creating products for their needs. They focus on creating products for their clients’ needs. People buy products that solve a problem. People buy food because it solves a problem. People buy water because it solves a problem. People buy jackets because it solves a problem. People buy food so they don’t go hungry, water so they don’t go thirsty, and jackets so they aren’t cold during winter.

However, the problems and needs of clients go well beyond food, water, and a jacket. The problems and needs of people are down to the sub-niche. Some people’s problems that need fixing seem so minuscule to everyone else. Every client is also a person that needs to solve problems.

There are going to be clients who need a problem to be solved relating to your niche. In fact, it may also relate to your sub-niche because more people are getting more specific. Instead of asking for help with social media in general, some clients may want help with a specific social network. Instead of asking for help with Twitter in general, some clients may want help with getting more followers. Some clients will also want targeted followers instead of just having a big number of followers.

Your clients have needs. The first thing you need to do is find those needs. The best way to find those needs is by having a Q&A on your blog and social networks. After enough people ask you questions, you will be able to find a common pattern. When you find that common pattern, all you need to do is find an answer. That answer needs to become a product that satisfies all of your clients’ needs.

By satisfying your clients’ needs, you will be able to stand out from the competition. By standing out from the competition, your business will be able to grow like never before.

 

Give Your Clients Golden Bow And Arrows

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There are millions of products in the world. Businesses compete against each other in order to get the most traffic and sales. You’re probably in the mix as well. There are a lot of ordinary businesses and ordinary people. There are also a lot of bow and arrows. There are a lot of products out there, but not all products are created equally.

Don’t give your clients bow and arrows. Give them golden bow and arrows.

You don’t get to stand out from the crowd by offering the same products that the crowd offers. The ordinary bow and arrow is sold by too many people. The golden bow and arrow is something different. Instead of focusing on having as many products as you can on your shelves or your online store, focus on having the golden products.

Don’t settle for bow and arrows. Go for the golden bow and arrows.

 

Going After Sales On A Blog

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Is the wrong approach.

Going after subscribers is the right approach.

The subscribers are more likely to remember who you are since you provide free content.

Not all of them will, but some will tell their friends about your blog.

Your subscriber count goes up.

You offer something for free to your subscribers.

Your subscriber count goes even higher.

Soon you have thousands of subscribers.

Let’s say you get 5,000 subscribers and only 10% of those people buy your product. That’s 500 sales!

Now let’s say you had 100,000 subscribers and only 10% of those people buy your product. That’s 10,000 sales!

Even if you got a sale by going after the sale, you won’t get a returning customer. They’ll forget about your blog and look at a similar one.

You don’t get sales by going after the sale. You wait for your subscribers to look at enough of your content until they decide what you’re selling is actually worth buying.

 

Free, Cheap, Normal, Or Expensive

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When you set the price for your product, those are the options you have to choose from. You can make your product free, cheap, normal priced, or expensive.

Eliminate normal right away. Normal makes you invisible. Safe makes you invisible. Normal is dangerous. Normal isn’t a standard, it’s mediocrity at best.

You’re down to three options now: free, cheap, or expensive. Expensive doesn’t have to mean $2,000. A $50 book would be considered as expensive. A business card holder worth $20 would be expensive. A rubber band worth $5 would be expensive.

These are the benefits you get from each of the prices:

Free products will get the most clients. If you offer a free video, you will get a lot of sales. If you offer a free book to people at one of your seminars, you would lose money, but from the seminar, the result is going to be a profit. Free products can be used to get subscriptions or promote your paid products.

Cheap products are bought many times because the commitment isn’t a strong one. A book that is only worth $3 is cheap. It’s not a big investment although the content in that book can be incredible. People have considered underpricing themselves to get more sales. It is a common tactic with many possibilities.

Normal products with normal prices don’t make it.

Expensive products scare people at first. There are plenty of less expensive products in the other store. However, if a lot of people are buying an expensive product, the most commission is made per sale. If word goes out that hundreds or even a thousand people bought that product, people will realize others are spending their money to gain access to an expensive product. The expensive product must be more valuable than they ever imagined.

Don’t go in the middle. Charging $6 for an eBook is going in the middle. Charging $25 for a shirt is normal. Don’t be normal. Be different.

Your products can only be free, cheap, or expensive in order to have the biggest impact and make the most sales.