how to increase sales

3 Reasons Why You Need To Give Your Clients Specific Options

February 2, 2014 by Marc Guberti 2 Comments

One mistake a lot of people make is not getting specific enough with the choices they give to their clients. The common belief is that the more choices there are for clients, the better. That common belief is no longer true in a world that is dominated by Google. There are some businesses that have few choices, and those are the businesses that are starting to gain more momentum. Here’s why:

The businesses with more specific choices are trading quantity for quality. Having fewer choices means that a business can do a better job with the choices they have versus being mediocre at many things.
Quality clients over quantity clients. More clients is not necessarily better, and this will allow you to narrow down your clients. Narrowing down your clients will allow you to easily find your quality clients.
Google search has changed the way we use internet. Blog posts are all over the web. There is a lot of content on the web, and that content can satisfy the needs of customers. Asking your client what they need help with is no longer effective. A Google search will answer their needs. Telling your clients that you only provide help for A, B, and C will allow you to get more clients. The best way to get more clients is to have your business fit into a subniche that satisfies the needs of enough people. It is better to have a close-knit community of 1,000 than a million scattered clients who won’t hesitate to use the Google search instead of buying one of your products or services.

Google has dominated the web, and that is unlikely to change anytime soon. In order to build a successful business, you can’t ask clients what they want. A Google search will get them what they want. You need to give your clients specific options so you get the best clients, be at your best for those clients, and make sure a Google search won’t be the different between a sale and a missed opportunity.

Why Narrowing Down Your Customer Audience Is Better Than Expanding It

January 9, 2014 by Marc Guberti 5 Comments

Many people are focused on creating different products to satisfy the needs of different people. They want to create products that millions of people would want. Then they want to create another product that a different group of a million people would want. The problem is that the web is a very noisy place. There are millions of sellers who sell the same products. Some of them do a better job at making their product unique than others, but they are selling similar or identical products.

Instead of going into the mainstream head first, you need to narrow down your customer audience. Instead of writing a book about social media (2 million potential customers), you can write a book about a specific social network such as Twitter (200,000 potential customers). You can also write a book about how to perform a specific function on Twitter such as getting more retweets (50,000 potential customers).

The numbers are not real, but they serve as an example. Most people would decide to write a book about social media since the amount of potential customers is the greatest in that area. However, the competition for social media is a thick one. The competition for Twitter is smaller, and the competition for performing specific functions on Twitter is even smaller.

The mainstream is the place where too many people go. In order to get noticed, your products have to satisfy a small group of people. If the audience size is 2 million, and your product satisfies 200,000 people, that is a small audience compared to the big audience of 2 million. The smaller your audience, the more specific your product is. When your product is specific, it will get more sales because your product will solve specific problems.

Don’t focus on the quantity of customers. Focus on the quality customers: the people who will buy all of your products and tell all of their friends about them.

How To Effectively Promote A Product On A Blog

January 6, 2014 by Marc Guberti 4 Comments

Promote Product On Blog

Blogs are great ways to increase sales because they allow your visitors to learn more about you. Your visitors get to see free content (your blog posts) while learning about who you are based on your bio. In order to increase sales, you need to promote a product on your blog the right way.

There are numerous tactics to promote a product on a blog, but not all of them are effective. The first thing you should do is avoid writing too many blog posts about products. Most of your blog posts should be about your expertise while some of them should be about products. When you write a blog post that promotes a product, it is important to do that effectively. Here’s how:

If you are promoting your own product, have a coupon that creates a sense of urgency. If you would still make a profit, give your visitors a 50% discount that expires in 24 hours. Some people will buy your product just to take advantage of the deal. After using the product, these customers will realize how good your product is and buy your other products. If you don’t have your own product, I recommend that you create a training course on Udemy about something you are an expert at.
Go in detail about the features. Not everyone knows what the features are, and the people who don’t know will ask, “So what?” Tell your visitors what the features of the product are and what those features do.
Have a picture of the product. The picture of the product will encourage many people to buy the product. Adding a picture to your blog post may be the difference between getting 1 sale and getting 10 sales.
Do not forget to add your affiliate link. When you promote a product on your blog, you need to make money from the product.

Products should not be promoted on a blog daily. However, when products are promoted on a blog, they need to be promoted effectively. Do you have any tips, suggestions, or success stories about promoting a product on your blog?