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how to write more content

How To Turn One Piece Of Content Into Five Pieces Of Content

March 18, 2015 by Marc Guberti 2 Comments

Content Creation Tips

The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of these people scramble to add content to their social networks, blogs, YouTube videos, and products.

Most people have the belief that the content needs to be different on each blog and social network you have. However, there can be repeats. In fact, many entrepreneurs and bloggers repeat themselves. Take, for instance, the New York Times bestselling author who goes around the country talking about her book. Some public speakers have been using the same speeches for decades. The reason so many public speakers make the same speeches is because the message still works, and not everyone has heard it yet.

The same idea can be applied to content on the web. Believe it or not, there is a way to turn one piece of content into multiple pieces of content, even if the message is the same. Below are five pieces of content you have at your disposal. The next time you write something, know that it can become one of these five things, or even all five of these things.

 

#1: Blog Post

Most people who think of putting content on the web think of blog posts. The advantage of writing your own blog and publishing blog posts there is that your blog is your home on the web. While social networks contain distractions (i.e. someone else’s Facebook post may be more interesting, a trending topic on Twitter must get clicked on), your blog only contains your content. With that said, putting advertisements on a blog would be a big mistake, but before I go too far off tangent, I’ll come back to the point of this article.

If you optimize your blog to make people stay on it longer, and you have it optimized to get more subscribers, your email list will grow. Your email list is a crucial element of your online success, and some marketers go as far to say that the money is in the list. Valuable blog posts will provide as a strong incentive to get more subscribers, and if you write blog posts every day, they will become fun to write, regardless of what type of a writer you are. I used to hate writing, but now I can’t imagine a day when I didn’t write something.

 

#2: YouTube Video

After you write a blog post, you can create a YouTube video about that exact blog post. The best part is that the script is already written for you. You can simply read your blog post word for word or make slight changes that let people know they are still watching a video (if your blog post says, “in this post,” say “in this video” instead).

Since you have all of the scripts in front of you, creating your own YouTube videos will get easier. If you write a great blog post, then all you have to do is read that blog post, have a professional picture of yourself that people see for the entire video, and then you have a YouTube video.

Your YouTube channel can lead to more blog traffic. Promoting your blog on YouTube is a great way to boost that blog’s SEO, and if you include your blog’s link in every video description, some of your viewers will click on the link and read your blog’s content.

 

#3: Podcast

In the scenario of turning one piece of content into multiple pieces of content, podcasting is very similar to creating a YouTube video. All you do is read the blog post you wrote and then put the recording on your podcast. As you add more recordings to your podcast and start to turn it into an authority, you can interview experts in your niche. That way, your podcast will be associated with the most successful influencers in your niche, and you get to learn more about your niche at the same time.

[tweetthis url=”http://bit.ly/1KWdNw2″]Podcasting allows you to build an authority and learn from the top experts at the same time![/tweetthis]

#4: Book

If you already wrote numerous blog posts, you can turn a collection of those blog posts into your own book. That way, instead of writing a new book, you can use your old content, have another book for the world to see, and then you will make more revenue.

The tricky process of using blog posts to write your own book is to make sure the dedicated readers of your blog don’t feel cheated. It is hard to make someone not feel cheated if they have to pay for content that they can legally access for free on the web. Luckily, there are ways to give your readers value even if the content is already available on your blog for free.

The first way to make your readers happy to buy your book with your blog posts is by making your book organized. Most blogs, even the ones that are high value and focus on a specific niche, are knots of information. Sure, there are categories, but on most blogs, it is difficult for a visitor to find  a series of blog posts that all have the exact information that visitor wants. When you write your book, you can arrange your blog posts in a way that allows one blog post to lead into the next blog post.

The second way to increase your book’s value is by providing content that can’t be found anywhere else. You can call these the bonuses or the lost blog posts that never got published (and were then found). Your most loyal readers may buy your book just to get access to the lost blog posts. My recommendation is to have a few thousand words of content exclusive to the book itself.

 

#5: Training Course

In a training course, you have the option to include PDFs and videos. That means in a training course, you have the option of using pre-published content from your blog, YouTube channel, podcast, book, or any other content that you have pre-published. My recommendation is to make anywhere from 5-20% of your training course consist of pre-published content. Since training courses are priced far above books (the $10 book vs the $100 training course), most of the content you put on your training course needs to be new content.

The great thing about putting pre-published content on your training course is that you can promote yourself. Several marketers throw in some of their YouTube videos in the bonus section because the people who like the YouTube video may decide to take a look at the marketer’s channel, and some people will even subscribe to that channel. The same can happen if you choose to promote your blog posts, podcasts, and a free sample of your book.

Your customer will also feel as if you over delivered because if the customer subscribes to your YouTube channel that gets updated weekly, then your customers will see all of your YouTube uploads as bonuses. They may have went to your YouTube channel after watching one YouTube video, and then, there are 50 videos for your customers to watch. I consider these as bonus videos for the public. You will even make additional revenue when someone clicks on an Adsense ad in your video or waits for the five second ad to go away.

 

In Conclusion

Just because you publish a piece of content somewhere on the web does not mean you can repackage that content somewhere else. I turn several of my blog posts into YouTube videos, include 1-2 of my blog posts in some of my books, offer free samples of one of my books in my training course, and when I start my podcast someday, I imagine the same process trickling into that area.

What are your thoughts on repackaging your content into other areas? Do you already repackage your content into other areas on the web? Please share your thoughts and advice below.

Filed Under: Blogging Tagged With: blogging tips, how to make money online, how to write more content, products, youtube tips

How To Be Able To Write 1 Blog Post Every Day Of The Week

June 17, 2014 by Marc Guberti 16 Comments

Consistently Writing Blog Posts

In order to be a successful blogger, you either need to write 1 blog post every day or write 1 blog post every week that contains seven day’s worth of blog post content. There are numerous bloggers who are able to successfully write one blog post every day, but the large majority of bloggers think they are incapable of writing 1 blog post every day let alone a very insightful blog post every week in order to make up for it. The reason why some bloggers are able to write 1 blog post every day is not because they have more time than the people who do not write 1 blog post every day. The reason is that these bloggers use their time differently so they are able to write 1 blog post every day. In fact, some of these bloggers are able to write multiple blog posts in a given day just by making slight changes to their schedules.

One of the main reasons why some bloggers are able to write 1 blog post every day is because of good time management. These bloggers wake up early and give themselves multiple hours every day to write content. Some of that content turns into blog posts while other parts of the content turn into books. If you are getting 9 hours of sleep every day, see how you can trim it down to 7.5 hours of sleep. Scientific studies have shown that the people who get 6.5 to 7.5 hours of sleep live the longest, and if you are getting too much sleep, then that’s not good. Waking up earlier will make you healthier and allow you to be more productive.

Time management is definitely important, but it is not the only reason why some bloggers are able to write 1 blog post every day. Another reason why some people are able to write 1 blog post every day is because they write about the things that they enjoy. There are too many bloggers who write about certain topics just because they are popular. Just because a blog is all about a popular topic does not mean the blog becomes popular. In order for the blog to become popular, you need to be able to add new content to that blog for a long time before being able to get 100 daily visitors. Writing about something that you enjoy will make it easier for you to write in the beginning even when you are only getting one visitor on some days and no visitors on other days.

Another way to write 1 blog post every day is to have more ideas to choose from. Every day, before I stop working for the day, I surf on the web for content related to my niche. This content gives me the inspiration I need to think of good ideas for future blog posts. Having all of these ideas laid out before the morning will give you more time to do what is important at that moment–write new content.

By writing 1 blog post every day, you will be able to see a gradual increase in traffic over time. You may only see a 2% increase every week, but those 2% increases add up. As you continue to write content, implement tactics to boost your SEO, and effectively use your social networks, you will eventually see 10%, 20%, and higher increases in traffic within the week.

What are your thoughts on writing 1 blog post every day? Do you have any additional tips to write 1 blog post every day? Please share your thoughts and advice below.

 

Filed Under: Blogging, Time Management, Traffic Tagged With: how to get more blog traffic, how to write more content

6 Ways To Think Of More Blog Posts To Write

January 15, 2014 by Marc Guberti 6 Comments

Every writer experiences writer’s block, and when it comes, writing blog posts can prove to be a challenge. Thinking about different things to write about also becomes more challenging. Here are 6 ways to think of more blog posts to write so when writer’s block comes, you can get out of it faster.

  1. Read books about your niche. You’ll be able to learn more about your niche and think of more things to write about at the same time!
  2. Watch videos about your niche. One sentence in the video can turn into your next blog post.
  3. Take a break from writing. We all need them, but don’t go overboard with the break either.
  4. Write the things you think of on sticky notes. This will ensure that when you come up with a good blog post, you will remember that idea.
  5. Look at your older blog posts. By looking at your older blog posts, you can identify some of the topics that you vaguely talked about or learned more about. Those can turn into your new blog posts.
  6. Create a series of blog posts. If you have a really good idea, write a Part 1, Part 2, and continue the series for as long as you like.

Filed Under: Uncategorized Tagged With: blog post ideas, how to get out of writer's block, how to write more blog posts, how to write more content

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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  • Westchester Business Journal
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