The common saying goes, “When you create it, people will come.” Some things are just too good to be true. People automatically coming to see what you created is too easy.
You may have realized people don’t come automatically awhile ago, you might have just realized it’s true, or you don’t know yet since you haven’t launched a product. No matter how good your product is, people don’t know about you.
We are creatures of habit. You’ve visited the same grocery store for a while now, and other than some alteration, everything remains the same. You have that favorite website that you go on, or you buy products from your favorite seller.
The world is a big place, and with habit driving our decisions, we aren’t going to simply come and see what other people created. You have to make what you created worth sharing. What you created has to be spectacular so that people can proudly tell other people who you are.
The world is a very large place. When we think of inventors, most of us will think of Steve Jobs and Thomas Edison. The world has billions of people and 7 continents (and one of them is Antarctica). That’s a lot of people on each continent.
The people we remember such as Steve Jobs and Thomas Edison are the ones that did extraordinary things. They didn’t wait for people to come. They made sure that people came to see what they were all about.
In a big place like our world, people don’t come because they can’t see you. You have to make yourself be able to be seen.