social media tips

20 Ways To Amplify Your Social Media Reach

February 16, 2015 by Marc Guberti 6 Comments

Social media is one of the most powerful tools I have come across to grow a large audience and spread your message. In less than three years, I went from no audience to hundreds of thousands of followers on Twitter alone.

Social media is an opportunity that people can no longer afford to take for granted. Social media is not a fad. It has redefined how we share information, interact, and grow our audiences. Amplifying our reach on social media has become more important than ever. In order to amplify your reach on social media, follow these 20 tips:

#1: Grow A Targeted Audience

A targeted audience consists of a group of people who are interested in the niche that you tweet about the most. My targeted audience consists of people who are interested in digital marketing advice. You can grow a targeted audience by finding influential people in your niche and following those people’s followers. When you do this, be sure to follow the people whose ratios indicate they are likely to follow you back.

#2: Follow People

It does not hurt to follow people, temporarily sacrifice your 1-to-1 ratio, or eventually follow hundreds of thousands of people. When you follow someone, you are sending an invitation for that person to connect with you. I know that sounds a lot like LinkedIn, but both Twitter and LinkedIn are social networks which means they have similarities. Following someone else, and then that person following you builds a connection between you and that other person. Imagine having hundreds of thousands of these types of connections. I would rather have 100,000 followers and follow 100,000 people than only have 1,000 followers and only follow one person. You can take this approach on nearly any social network, and I saw great success when applying this process to my Pinterest account.

#3: Post More Often

The entire concept of posting too often being bad is a myth mixed up with what some would call fury posting. Fury posting is when someone sends dozens of posts in about five minutes. Although this type of posting is annoying and ineffective, scheduling numerous posts throughout the day is not as annoying, and it can be very effective. I schedule one tweet every 15 minutes, and although I know that annoys a small handful of people (you can’t please them all), many of my followers like the added value of my tweeting once every 15 minutes.

#4: Post More Pictures

Including a picture in your posts is one of the easiest ways to boost engagement. Posts with pictures have been proven to get more engagement than posts without pictures…on every social network on the web. You can find a picture on Google or create one with Canva to match what you want to talk about. As long as you provide a picture that complements the post’s typed content, that post will be sure to get more engagement.

#5: Post Better, Stunning Pictures

We don’t want blurry pictures. We only want the cream of the crop. Since millions of pictures are posted every day across all of the major social networks, social media has a fair share of good and bad pictures. Therefore, a decent picture will no longer make the cut anymore. You must focus on including stunning pictures in your post. Take the time to look for the best picture available, and if you decide to create your own picture, make sure you take the time to see if any improvements can be made. Don’t just go for the first picture you see in Google’s search engine or the first picture idea you think of when you are on Canva.

#6: Post Valuable Content

Many visitors who visit a social media account for the first time never visit it again. In order to prevent that from being you, it is essential for you to constantly post valuable content on your social networks. The value of your content determines how many people revisit your social media accounts, and how far your content spreads.

When you share content on your social networks, be sure to only share valuable content. If you read an article that you thought was fascinating or valuable, feel free to share it with your followers. Those are the types of articles that encourage followers to stick around, revisit your social media accounts, and share your posts.

#7: Use Multiple Social Networks

Billions of people use social media, but not everyone uses the same social networks. Some people only use Facebook while other people use Twitter and Pinterest, but not Facebook. The combinations vary based on the individual, and few people spend an equal amount of time on all of their social networks.

Being active on multiple social networks will allow you to reach to a larger active audience. Many people who are active on one social network are inactive on other social networks. Being on all of the major social networks will allow you always interact with an active audience.

#8: Focus Most Of Your Time On One Social Network

Although it is important to use multiple social networks, most of your time needs to be focused on one social network. For me, that would be Twitter. It is so important to focus on one social network because of the learning curve. It is difficult to learn how to master 10 social networks at the same time. However, it is easier to learn how to master one social network at a time.

I like to compare social media mastery to mastering the romance languages. The romance languages have the same general structure, just like social networks. If you know how to be successful on Twitter, then you almost have all of the knowledge needed to be successful on Pinterest or a social network similar to Twitter.

As you become more successful on more social networks, it will be easier to become successful on other social networks. Let the sentence sink in, and read it again. It is better to take social media success one step at a time than trying to take 10 steps at once.

[tweetthis url=”http://bit.ly/14tgjvd”]It is better to take #SocialMedia success one step at a time than trying to take 10 steps at once.[/tweetthis]

#9: Share Other People’s Content

Did you know that it is statistically proven that people unfollow the ego maniacs? If you are constantly talking about yourself, promoting your own articles, and promoting your own products, then you need to take the time to share what other people have done. Your timeline does not have to be taken over by articles from other people’s blogs, but if you share someone else’s blog post here and there, your followers would greatly appreciate it, especially if the blog posts you share are valuable.

#10: Interact With Your Audience

Interacting with your audience is important towards growing that audience and building quality relationships. Regardless of your audience’s size, there will be people in that audience who will be grateful that you took the time to respond to one of their posts. One conversation has the potential to start a strong relationship.

Getting a conversation started is as easy as thanking someone for sharing one of your posts, saying hi, or jumping into a conversation (without coming out as brash).

#11: Add The Personal Touch

The personal touch is one of the most underrated ways to increase your reach on social media. As more people get impacted by your message and enjoy the value you provide, some of them will want to know what you do when you are not on social media. You don’t have to give every second of every detail of your life, but you can let people know things about you that are important.

If you watch baseball games every night, your followers may occasionally want to know that. If baseball is not your niche, you wouldn’t send daily posts about you watching baseball. For these types of activities, you should only talk about them 1-2 times per month. You can talk more freely about events in your life that you believe are important enough to get the spotlight on your social networks (in other words, don’t tell us what you ate for breakfast. Tired of seeing that breakfast example on so many blogs?).

The personal touch will allow people to know more about who you are. It is okay to branch out of your business to add the personal touch because your followers will feel more connected to you than ever.

#12: Do Research

Most of the knowledge I obtained about digital marketing came from hundreds of hours of research. I would look up popular, valuable, niche-related blogs and read through all of the articles on those blogs. To this day, I continue to read a variety of articles from fellow bloggers in my niche to learn more about expanding my social media reach. I also recommend subscribing to their blogs so you get notified every time they come out with new blog posts. That way, you will be able to stay up to date with the latest trends in your niche.

#13: Read Social Media Books

I wish I could say I read many social media books, but that is not the case quite yet. I have been making progress though. I started reading What The Plus!: Google+ For The Rest Of Us by Guy Kawasaki. I have read various books in the time management field even when I knew (thought I knew) how to effectively manage my time. I was productive, but reading a few bestsellers about productivity dramatically increased my ability to get more done faster. You can never know too much about social media, and as you gain more knowledge about social media and different social networks, you will have a better idea of what you need to do to grow your reach.

#14: Automate Your Content

When I send out one tweet every 15 minutes, you better believe I’m not up at 4 am eastern time sending out those tweets. However, while I am sleeping, other people are having their morning coffee, attending school, enjoying the afternoon, or having an evening dinner. All of those things happen in different places in the world while you sleep.

Therefore, people are reading my tweet at 4 am eastern because it’s a different time of day in Germany, England, Russia, China, Japan, and any other timezone out of the east coast. You don’t need to master geography to be successful on social media, but if you strive to grow an international audience, you need to be aware of the fact that our world is filled with many timezones.

#15: Tweet At The Moment

Automating your content allows you to consistently provide content to your followers over a long period of time without you being on a computer, mobile device, or tablet. In some cases, tweeting at the moment will prove to be an effective tactic towards growing your social reach, especially if you take advantage of current events.

Few businesses were prepared for the blackout in the Mercedes-Benz Superdome during Super Bowl 47. Oreo was prepared, and it was on this day that Oreo sent its famous tweet about still dunking in the dark. This tweet made marketers all over the world pay more attention to tweeting at the moment, and it is a tweet that has been discussed and analyzed in thousands of presentations all over the world. I have analyzed this one tweet in multiple blog posts and videos. It’s amazing what 140 characters can do.

#16: Turn Social Media Conversations Into Email Conversations

Social media conversations only last for a long period of time, and some conversations are forgotten about due to the countless distractions that social media throws at us. If you can turn some of your social media conversations into email conversations, then you will remove all of the distractions and character lengths that prevent a conversation from growing in size. Sure, there are distractions in the inbox, just like any social network. However, we have been hardwired to make sure we look at every email (for some of us, even the spammy emails) in our inbox. If we don’t look at every email in our inbox, then we’ll definitely click the “Mark All As Read” button.

Email conversations are the best conversations to have with your followers because email conversations tend to be the most sincere, and they typically last for a longer period of time than social media conversations.

#17: Promote Your Landing Pages On Social Media

Having a big email list allows you to connect all of the promotion of your social networks in one place. On this email list, you can promote your latest Pinterest boards, YouTube videos, Instagram photos, your Twitter account, and more. Landing pages are critical components towards growing your email list, and what better place to promote your landing page to the audiences you have already built on your social networks?

#18: Have A Good Avatar

The picture you choose for your avatar has a big impact on how many people follow you after taking a look at your account. If you are using a personal account, have a picture of you. That means no egg, cartoon character, or anything else. The best picture to have for your personal account’s avatar is a picture of you. If you manage or own a business account, the ideal avatar for getting more followers would be a picture of the business’ logo.

#19: Improve Your Bio On Your Social Networks

It is always worth checking your bio every once in a while because it could be outdated, or it may not highlight one of your most recent accomplishments. You should improve your bio to highlight your credentials and the hobbies that you do outside of your business.

When you don’t have many characters to play with, use commas to list credentials and hobbies one by one. Sentence fragments and not including a period at the end of the sentence are okay. If you have more characters available, use periods at the end of sentences (if you want to write in complete sentences, the social network you are using must allow you to use at least 300 characters). Make sure all of your bios on your social networks are similar or identical. When people transition from one social network to the next, they’ll recognize you by your avatar and bio description.

#20: Have A Stunning Background/Header Picture

Some social networks call it a background picture while others call it a header picture. Regardless of what it is called on the social network you use, the picture behind your avatar needs to reflect what you do and promote one of your products.

On my Twitter header, I promote my free eBook 27 Ways To Get More Retweets On Twitter and make my message stand out (Age Is Not A Limit To Success). Your background/header picture can’t just be a random picture from Google. It needs to be a picture that lets people know more about you or your business.

In Conclusion

Amplifying your social media reach is not as challenging as it seems, especially if you have the right knowledge in place. One of the most important tips I could ever give it to be patient on social media. There were times when I wanted to give up on Twitter because I was practically frozen at 1,667 followers for 1-3 months. I’m happy I stuck with it. If you stick with social media and learn new techniques (by reading books and conducting your own research) you will grow your social media reach and spread your message farther on the web.

Which of these tips was your favorite? Do you have any other tips for amplifying social media reach? Please share your thoughts and advice below.

6 Ways To Grow Your Email List With Social Media

January 21, 2015 by Marc Guberti Leave a Comment

Did you know that your email list reflects your income? This is a powerful statement that has been backed by marketers throughout the industry. Some of the marketers who back this statement have tens of thousands of subscribers. Others have over 1 million. Their earnings don’t lie. The people with tens of thousands of subscribers are making six figure incomes, and the people with millions of subscribers make millions of dollars in income every year.

Many people who focus their time on growing a large social media audience may feel silly, wondering where all of those hours went. I know the feeling. Before I optimized my blog to get more subscribers, my income level would be the same even when my Twitter audience started to grow at a rapid pace. At some points, I wondered why I didn’t just entirely switch from growing my social media audience to growing an email list.

The truth, I quickly realized, is that they both help each other grow. Trying to grow a social media audience and growing an email list at the same time allows those two areas to grow faster than they would if you focused on one area at a time. You can promote your social networks to your email list, and you can promote your landing pages on your social networks.

This article will discuss six of the methods you can use to grow your email list with the help of social media. Stumbling across these methods allowed me to more effectively utilize my Twitter presence. Twitter is now one of my streams of indirect revenue that continues to build my email list, a direct source of revenue. The same can be true for any social networks, but only if you implement these six methods:

#1: Pin Your Landing Page To The Top Of Your Social Media Feeds

Twitter and Facebook give its users the option to pin one of their posts to the top of their feeds. These posts automatically get seen by everyone who visits your social media account’s page which gives those pinned posts more visibility. You can use these pinned posts to promote your blog’s landing pages that are designed to get more subscribers.

If you don’t have a landing page for your blog yet, then you need to create one. I use Optimize Press for my landing pages.

#2: Promote Your Landing Pages Every Day

Even if your landing page is pinned to the top of your feed, not everyone will check out your feed. Some people who view your tweet or Facebook post may decide to read the post but not click on your name. In these cases, the pinned landing page never gets seen.

That is why it is important to promote your landing page every day. Some social media marketers tweet promote their landing pages 10 times every day. Promoting your landing page every day will give that landing page more attention. The extra attention your landing page gains from constantly getting reposted over a long period of time will lead to more subscribers.

#3: Offer An Irresistible Free Prize On Your Landing Page

Landing pages with irresistible free prizes convert better than landing pages without irresistible free prizes. You want your free prizes to align with your niche and your audience’s interests. On this landing page, I give away my eBook 27 Ways To Get More Retweets On Twitter. You want to lead people to a landing page that converts well, not a landing page that simply begs for a name and email address.

#4: Create And Promote Multiple Landing Pages

Once you create one landing page, you can create another landing page with its own free prize, and then another one after that. As you increase your library of free prizes, one of those free prizes is bound to get a visitor’s attention. If you write one book about SEO, another book about social media, and another book about growing an email list, then you will have more free offers that can potentially lead to more subscribers.

You can lead repeat subscribers through different autoresponders based on which list they subscribe to. You can use these autoresponders to provide value and eventually promote one of your products that is related to the free prize. This is a great strategy to get more sales. Kim Garst utilizes this strategy very effectively. She has multiple landing pages that she promotes on Twitter every day, and each of those landing pages has its own autoresponder sequence that promotes her own products that are related to her free prizes.

#5: Grow Multiple Social Media Audiences

Once you grow a large audience on a social network, look for the next social network to master. The more social networks you master, and the larger those audiences grow, the more visibility your landing pages will get. More visibility for a landing page never hurt any marketer. You can use some of the revenue you generate from your new subscribers to promote your social networks to the next level. I have been experimenting with buying visibility from Twiends to grow my Twitter audience (this is different from buying fake followers. I would never do that to my reputation), and by the end of 2015, my goal is to utilize Facebook Ads. No matter how large your social media audience is now, it can always grow.

#6: Provide Valuable Content

Consistently providing valuable content over a long period of time is what entices people to enter their name and email address on your landing pages. Numerous people who visit your landing pages will have read some of your blog posts. When your potential subscribes decide whether the free prize is truly worthy of an email address or not, those potential subscribers will think of the value you provide in your blog posts.

Providing valuable content for free is okay. It allows you to build the long-term relationships that lead to returning customers.

In Conclusion

Social media is the best source of indirect revenue on the web. Where you lead people on your social networks determines how much of your revenue your social networks are responsible for. One of the most powerful ways to generate revenue with your social networks is by promoting landing pages so you can grow your email list. Promoting the landing pages you currently have and create others in the future so you can get more subscribers and put your current subscribers into new autoresponder sequences.

What were your thoughts on the methods discussed in this article? Did you have a favorite? Do you have an additional method that you use to grow your email list with social media? Please share your thoughts and advice below.

3 Social Media Tips That Apply To Every Social Network

November 17, 2014 by Marc Guberti 2 Comments

There are more social networks on the web than we realize. There are the big names such as Twitter and Facebook, but there are smaller communities as well. With so many different social networks on the web, it becomes difficult to find articles for those social networks and know how to grow a big audience.

Each social network has its unique set of features. Twitter only permits posts under 140 characters, Facebook has no limit, and on Pinterest and Instagram, you cannot send out a post unless it has a picture. No matter how different one social network is from the other, there are three social media tips that apply to growing a big audience on any social network.

#1: Interact

Some people ignore interacting with their audience while other people interact with numerous people on a daily basis. This is one of the few things where there actually seems to be no in between. You need to interact with all of the people who share your tweets to their followers and ask you questions.

In addition to interacting with your audience, it is important to interact with people who are the following:

Not in your audience
People who would be very likely to join your audience

If you interact with these people, you will grow your audience. Better yet, your audience will consist of like-minded people. Having an audience of like-minded people will result in your articles getting more attention from your audience.

#2: A number is just a number

It is better to have 1,000 targeted followers than it is to have 100,000 fake followers and no real ones. This is a true fact on any social network. Some people may believe that having the 100,000 fake followers boosts credibility because of the big number. However, these people do get caught, and being caught has the power to destroy all of those people’s authorities on those social networks.

No matter how low the prices drop for fake followers (some sites offer 1,000 fake followers for $8 nowadays), never give in and buy the followers. Even if it eventually costs just $4 for 1,000 fake followers, it is not worth it. Those are fake people who will never engage with your posts or buy anything from you.

In addition, buying fake followers will make your real followers feel uncomfortable. No one goes from 1,000 real followers to 50,000 real followers overnight unless they are a celebrity. If you make that overnight transition, chances are a bunch of your real followers will unfollow you.

Some fake follower sellers have threatened big blogs on the web that expose how the fake follower industry works. One fake follower seller threatened the Daily Dot by saying if the popular blog did not remove a certain article about fake followers, the seller would get tens of thousands of fake followers to follow the Daily Dot’s Twitter account.

In other words, this seller was threatening the Daily Dot with a free “service” normally worth $800. That sounds fishy, as buying fake followers should. Here is the Daily Dot’s article about what happened.

#3: Post consistently

You need to post at a consistent rate so people see you often. For a majority of social networks such as Twitter and Facebook, that means sending out dozens of posts every day. I send out about 100 tweets every day, and that does not include when I am thanking someone for sharing one of my blog posts or anything like that.

The more often you post, the more your followers are going to see you. There are some disputes based on the ideal number of times to post. That varies from social network to social network, but based on what is up on the web, you should be posting at least one update on every social network every day with the exclusion of YouTube which should be once every 1-2 weeks.

In Conclusion

Social networks are different in many ways, but they all share some similarities. Each time you successfully grow a large social media audience, it becomes easier to grow an audience on your other social media accounts.

Are there any other social media tips you would like to share?

5 Social Media Tips For Success

October 6, 2014 by Marc Guberti 10 Comments

There are billions of people using social media to interact with their friends, grow a big audience, see what celebrities are up to, make connections, or for various other reasons. If you are one of the people who wants to grow a big social media audience and make connections, here are five tips that will help you out with that.

#1: Be on multiple social networks.

The more social networks you have, the more places people can find you. Out of all of the social networks, Twitter brings in the most traffic, but Pinterest also brings in numerous visitors on a daily basis. Some people have interviewed me because they found me on Pinterest.

When you are utilizing numerous social networks, it is also important to focus most of your time on one of those social networks. If you master one social network, you will be able to grow a large audience on that social network. After you master one social network, you should then aspire to master another social network that you are using.

The great thing about taking this approach is that each time you master a social network and know how to grow a big audience on them, it gets easier to repeat the process on the other social networks. Some of the knowledge needed to get 100,000 Facebook likes is identical to the knowledge needed to get 100,000 Pinterest followers.

Being on multiple social networks gives you an advantage, but it is important to focus most of your time on one social network: your most successful one.

#2: Post more often throughout the day

One of the things that so many people forget about is that there are different time zones for different places in the world. That means some people will be awake at different times than you. Here is a typical scenario of why this knowledge is important.

Let’s say you live in Florida, and it’s five o’clock in the morning. You may be wondering who could possibly be looking at your social media posts at that time. Here are the people who could be looking at your social media posts:

People in the United Kingdom. At the same time it is 5 am in Florida, it is 9 am in the United Kingdom.
People in Germany. At the same time it is 5 am in Florida, it is 10:05 am in Germany.
People in Japan. At the same time it is 5 am in Florida, it is 6 pm in Japan.

I can go on, but this is enough information for me to make my point. Posting more content throughout the day will give more people a chance to see your content regardless of their timezone. When you put your content in front of a large amount of people, your content can spread farther.

#3: Post specific content

One of the most important things to do on social media is to post specific content. Posting specific content will make it easier for people to know what you specialize in. If you talk about a plethora of unrelated topics, your audience will be confused. Your message and what you talk about needs to be as clear as possible to your audience.

I am known for posting content related to digital marketing, productivity, and motivation. All three of these topics are connected because you need motivation to be productive, and you need to be productive in order to be a good digital marketer. Then, you need to know about digital marketing so you can optimize your presence on the web.

Many people who want to learn more about digital marketing also want to learn about productivity, motivation, or both. That way, the content you post on your social networks is the same content that your audience is looking for. If you send out some social media posts about baseball, other social media posts about fashion, and a few other social media posts about food, you are going to confuse your followers. Posting specific content eliminates this problem and allows people to know what niche you are in.

#4: Include pictures in your posts

Some social networks such as Instagram and Pinterest require a picture in every post. There are other social networks such as Twitter and Facebook that do not require pictures. The only problem is that because it’s not a requirement, many people miss out on adding pictures to their social media posts.

Posts with pictures get more engagement than posts without pictures. The most retweeted tweet of all-time has a picture, and that’s not a coincidence. If you look at the tweets I send out without pictures compared to the tweets with pictures, you will see an incredible difference. Some of my pictures with tweets have been retweeted over 100 times. Most of my tweets without pictures get 1-5 retweets (I only get this many retweets per tweet because of my tweeting frequency. It all adds up though). Pictures have the power to boost the engagement for any post on any social network.

#5: Be consistent

You need to post at a consistent and frequent basis. Posting less times than expected will result in fewer people seeing your content and following you. In addition, when you are implementing your social media strategy, you need to implement it consistently.

There are many people who learn about a new social media strategy that works wonders for other people, give that strategy a try, and then never go back to that strategy again. The reason is that the people who became successful by implementing a certain strategy became successful by implementing that strategy over a long period of time.

Let’s say your goal is to get 10,000 Twitter followers, and you encounter a strategy that results in 100 Twitter followers every day. You can implement it in one day and get another 100 Twitter followers, but you need to implement the same strategy for 99 more days in order to get 10,000 Twitter followers. If you implement the strategy on one day and then forget about it for the rest of the week, the strategy will not have a big impact on your presence.

In Conclusion

Social media success is something that takes time, but it is not nearly as hard as many experts say. It is possible for anyone to be successful on any social network, and these five tips will be very helpful in your quest to dominate social media.

Which tip was your favorite? Do you have a 6th tip for social media success? Please share your thoughts and advice below.

5 Things Your Competitors Can Teach You About Social Media

August 10, 2014 by Marc Guberti Leave a Comment

In the thick waters of competition, many people want to do everything in their power to ignore the competition. Every competitor is rushing so quickly to rise above the other competitors that they forget to look around. Believe it or not, there are many things you can learn from your competition, and there are five things you can learn about them from social media.

How to get more followers. Your top competitors are getting more followers every day than the average people. Chances are these competitors know a trade secret that few people know about. You can dig for articles about them on the internet to find out their secret method, and it works. As you become better at picking up on social media strategies, you will not need to search through as many articles. I know exactly how people get 1 million likes on Facebook, but it involves a lot of advertising.
How to get more engagement. We have all learned at some point in our lives that some social media posts are better than others. Some of your competitors are getting more engagement than others. The competitors who are getting the most engagement are the ones you need to look at carefully. How are they putting it off? Is a giveaway the answer, a powerful article, motivational quote, or something else?
What kind of content to post. All you need to do for this part is browse through your competitors’ timelines. When you browse through these timelines, pay special attention to the posts that get the most engagement. Do they have anything in common? If so, then that’s something you need to replicate.
Which social networks to use. Some of your top competitors will have their strongest presences on the same social network. Pinterest is a great place for jewelry stores and tech gadget sellers. You can grow a presence on any social network for anything, but some social networks allow you to speed up the growth process based on users’ interests.
How the audience engages. By looking at your top competitors, you will see how a targeted audience engages with them. By knowing how an audience engages, you will be able to provide the type of content that encourages those people to engage with you.

Competitors are constantly striving to push each other down and move up in their stampedes. However, if one person takes some time to analyze the leaders of the stampede, that person will be able to develop the same mindset and implement the same tactics as the leaders. Soon enough, that person will move closer to the front of the stampede, not the ones who constantly try to push each other around.

Why Posting Your Tweets To Facebook Is A Bad Idea

April 21, 2014 by Marc Guberti 8 Comments

There are too many people who connect Twitter and Facebook together so all of their tweets are automatically posted on their Facebook accounts. Some people who connect their Twitter and Facebook accounts do so just to make sure something appears on their Facebook account every day while others think they are effectively systematizing their Facebook accounts.

However, if your Facebook and Twitter accounts are connected, all of your tweets will get posted on your Facebook account. If you are having a conversation with one of your friends or business partners on Twitter, all of the tweets you send during that conversation will also get posted to your Facebook account. The two problems that occur is that some people will not care for the conversation, but the bigger problem is that the people viewing your posts only get to see your part of the conversation. They do not get to see how your friend or business partner is responding to your tweets.

While it is possible to schedule posts, it is not possible to run a successful, systematized social network. It is possible to run a successful social network, but attempting to systematize that social network results in you sacrificing the most important thing about social media: being social. Instead of trying to systematize Facebook by posting your tweets to Facebook, you should create quality posts on Facebook (scheduled or at the moment) and respond to the people who respond to your Facebook posts.

Social media was created to dramatically increase the ability for people to communicate with others in the same town, city, state, country, continent, and world. In order to be successful on social media, we need to use social media for the reason it was created in the first place. Connecting Facebook and Twitter in an attempt to systematize your Facebook account is not the right way to get the job done.