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Judging A Book By It’s Cover

September 4, 2013 by Marc Guberti Leave a Comment

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You’ve heard of the expression, “Don’t judge a book by its cover.”

However, people commonly judge the book cover when it comes to making a purchase.

The description can be really awesome, but a book cover that doesn’t look good doesn’t sell.

People aren’t supposed to judge a book by its cover, but people do.

There are similar books, and some of them sound the same. The cover is the tie breaker.

The bestselling books tend to have really good covers.

The book with a bad cover doesn’t get sold.

A book with a blurry pictures on the cover won’t get as many sales as a book with a clear picture on the cover.

A book cover with a small title doesn’t get as many sales as the one with the title everyone can see.

People have been told not to judge a book by its cover. However, we are quick to judge many things and many people. Judging has become a part of our nature, and we commonly judge the first impression.

If Mark Sanchez happens to be better than Tom Brady this season (a dream for Jets fans), and he retired that year without winning the Super Bowl, people would judge him from the beginning (there’s a lot of things that can be said).

If someone is consistent, people don’t judge you on your first impression. They judge you on your consistency. Mariano Rivera was a starter for the first year of his career with a 5.51 ERA. Everyone now knows Mariano as the greatest closer in baseball history.

People judge. When people judge your products, what do you want their judgment to be, and how will you get the judgment you want?

 

Filed Under: Uncategorized Tagged With: book, business, business tip, writing

25 Blue-Ribbon Tactics To Obliterate Writer’s Block

June 24, 2013 by Marc Guberti 1 Comment

We all must overcome writer’s block when it comes along. These are some ways to overcome writer’s block and think of new ideas for your content at the same time.

  1. Close your eyes. If you like what you see, write about it.
  2. Look at your surroundings. Something you see right away could lead to more content.
  3. Read a book. The title of the book or a sentence in the book can lead to a blog post.
  4. Watch YouTube videos. Videos grab our attention.
  5. Go outside and get some fresh air. I run 4-8 miles every day.
  6. Look at other blogs. Those blogs could inspire your next post.
  7. Look at the trending topics. Those are topics everyone wants to read about.
  8. Think about your hobby. What can you write about relating to your hobby.
  9. Look at your favorite posts. This brings back memories.
  10. Write on another blog. Connect the two blogs together.
  11. Guest blog post. Write about anything you want and link it back to you.
  12. Avoid looking at your inbox. The inbox is a distraction.
  13. Build something. I build Legos.
  14. Create a Squidoo lens. Writing about something different always helps.
  15. Create a Keynote presentation. Put your content on slides.
  16. Read the news from a reliable news source. You might find something that you like.
  17. Meditate. Clear your mind.
  18. Write your goals in a notebook. Then act upon them.
  19. Work somewhere else. A new workplace will inspire new content.
  20. Take a nap. Short naps during our least productive hours are very beneficial.
  21. Look at Google images. You might find an image that could inspire your next post.
  22. Turn off the computer. Staring into a screen won’t do any good.
  23. Tweet on Twitter. The 140 character limit will prevent you from writing too much.
  24. Create a list just like this one. They help out, a lot.
  25. Keep on writing. Your business will become stronger.

Filed Under: Uncategorized Tagged With: blogging, business, business tip, writing, writing tip

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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