Anything can be put on that blank piece of paper. A lot of young children draw on that blank piece of paper as I was yesterday while writing a homemade Mother’s Day card. You decide what goes on that blank piece of paper. You control what content goes on that paper or what illustration is drawn on that piece of paper.
Every business ever created whether it was successful or collapsed in weeks started out as blank pieces of paper. Your business started as a blank piece of paper. You decide what your business becomes, and you decide how you can change it. What goes on the blank piece of paper is not final. You can continue making changes to it as many times as you like.