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The Only ‘Benefit’ Of Being Like The Competition: Being An Unknown

June 28, 2013 by Marc Guberti Leave a Comment

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You will get lost. The competition has more money to spend than you, and they also have more resources. Facebook copied Twitter’s hashtags and added videos to Instagram. It’s practically stealing an idea.

Although Facebook was able to get away with it to some degree, you won’t be able to get away with it. No one will publicly say what they thought about your decision because they won’t know who you are.

If anyone created cars and challenged Toyota by being just like Toyota, car buyers would go to Toyota over your car company. Copying someone else’s work won’t look good for your business, and people will forget about you.

Do something that none of the competition wouldn’t even dare to do. Being an entrepreneur does involve making some risks and hoping that they pay off. Cutting down client size or spending more time on Social Media instead of blogging are risks that some entrepreneurs will have to take.

Do all risks pay off? No, but they make you different from the competition. If you are different from your competition, you will get visitors and returning customers.

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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  • MoneyLion
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  • Westchester Business Journal
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