Everyone says go big or go home. The big question is why everyone has to go big or go home. Small businesses can get big, but they don’t have to get big by selling big products. Cell phones aren’t a foot tall, and most tablets aren’t big either. In fact, Apple created the iPad mini which is even smaller than their preceding iPads.
If you find a way to make something small very useful, you can be successful. You don’t have to necessarily go big in order to be successful. Creativity is better than any big product even if it’s ginormous.
Don’t focus on getting bigger. Focus on getting more creative.