There are trends that will reappear. Many historical events have occurred multiple times in different forms. Civilizations collapsing and experiencing golden ages are two of the countless ways history repeats itself.
Business is the same. History repeats itself. Steve Jobs was compared to Thomas Edison. One day, there will be another person who changes the world and is compared to Steve Jobs and Thomas Edison.
Businesses go out of business while other businesses are successful beyond belief. Those are the businesses to look at carefully. Look at all of the successful companies and social networks. All of them involve reaching a lot of people with little work on their end.
There aren’t people who manually check and publish everyone’s tweets and posts on other social networks. It’s automatic. You write what you want to say, and it’s said. When you buy something on Amazon, it gets shipped to you from the USPS, FedEx, UPS, or another source. There isn’t a big truck that says “Amazon.”
These successful businesses involve other people doing the grunt work and a system that works. Want a successful business? Look at the experts.