Look at the trends on Twitter right now and write them down. They can be found on the left hand corner under the “Who To Follow” section. Don’t look at what you wrote down. After a week, see if you can remember any of those trends.
Chances are you won’t remember a majority of those trends. The newest trend becomes an old trend in a matter of hours, and rarely, days. Most of the trends you remember today will be forgotten by the end of the week.
When you talk about the trend, you will get a lot of traffic. Talking about the trends doesn’t even guarantee more traffic or followers. If you talk about that trend on a normal basis, then be a part of that trend. It relates to what you are talking about. If you talk about sports, and one of the trends is about a sports team, feel free to talk about the trend.
Some trends are good. These trends will be unforgettable, or they relate to what you already talk about. However, a majority of trends go from new to old faster than the sun goes down and comes back up.
Don’t focus on trends because there are a lot of people who talk about the trends. Your content will be mixed into the thousands of other people who are talking about the trend. Then that trend simply gets replaced by another trend.