
There are plenty of social networks to choose from, and they are all unique in their own way. Twitter has a character limit. You need a photo in order to post something on Pinterest or Instagram. You can talk with friends on Facebook or create a business page. You can upload your own videos on YouTube in a matter of minutes. However, there are 10 universal ways to get more followers on any social network.
- Post frequently.
 - Share stunning pictures.
 - Have your own blog.
 - Share the content of others.
 - Engage in the community.
 - Follow others.
 - Be relevant.
 - Look at your analytics so you know what works.
 - Have a good bio.
 - Take action (the hardest of them all).
 

Marc, what tool(s) do you use to measure your Twitter account?
I use TwitterCounter to measure my account.