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How To Start A Successful Pinterest Board

June 26, 2015 by Marc Guberti Leave a Comment

Are you leveraging Pinterest for your brand’s growth? Pinterest is increasingly growing in significance and user base, and some brands rely on Pinterest for their overall social media strategy. While the results for each of these brands differ, some brands have gone viral on Pinterest and tapped into new audiences. Many brands go on Pinterest with an aspiration to achieve the same success.

Becoming successful on Pinterest requires a plethora of successful boards. It takes time to create successful boards that generate massive audiences, so instead of focusing on creating multiple successful boards, focus right now on creating one successful board. If you can create just one successful board, then you know what it takes to create multiple successful boards that generate massive audiences.

All you have to do at this point is know how to create a successful board and then create it. Content factors into the value of a board, but there are other factors that impact the experience the people in your audience have when they visit your board.

#1: Keep Your Board Fresh With New Content

When people visit your board, they want fresh content. If the last thing you pinned on your board was from a year ago, then that board won’t be attractive enough to keep someone’s attention for a long period of time. All successful boards do an excellent job at keeping people’s attention over a long period of time over a series of encounters. That means a first-time visitor who enjoyed your board then must still enjoy it a week later (because the content is fresh, relevant, and valuable).

How do you keep a board fresh with new content? One way is to schedule your pins in advance with ViralWoot. You can schedule up to 100 pins per month free of charge, but then ViralWoot has rates that apply if you wish to schedule over 100 pins per month. At this rate, you could schedule three pins per month free of charge. Three pins per day is sufficient for making one of your boards successful, but that same number is insufficient if you want to make multiple boards become successful.

Remember that you want multiple/all boards on your profile to become successful which also requires more work on your part. If you want to have 10 successful Pinterest boards, then you would have to schedule 30 pins per day for all of those boards (or send some of them directly from Pinterest, but if you publish too many pins at one time, you will annoy your followers). That adds up to 900 pins per month which takes a significant amount of time and requires a paid ViralWoot account.

When I came to this realization, I quickly got overwhelmed. I send over 100 tweets per day, write 5,000 words on a bad week, do videos for upcoming training courses, write books, and go to school. Scheduling hundreds of pins per month would be nearly impossible for me to do on my own. I couldn’t possibly do it all by myself.

Then came the contributors.

I knew I couldn’t do it all by myself and didn’t want to pay people to put pins on my boards. The logical solution was to invite people to contribute to my boards. I recently started to implement this strategy, and now some of my Pinterest boards have hundreds of contributors which completely systematizes my Pinterest strategy. New pins get added to some of my boards every day without my involvement. For some of my boards, I simply moderate everything that gets pinned to make sure none of the content is inappropriate or irrelevant (so far, that has never happened. My contributors are the best). At one point, I gained over 1,000 Pinterest followers without pinning anything new on my account. All of the contributors helped update my boards and keep the content fresh.

Why would contributors be so eager to pin on my boards without getting paid? The answer is the exposure. I have over 10,000 followers on all of my boards, and when someone accepts my invitation to become a contributor, that person gets over 10,000 followers to interact with overnight. I give people to power to share their thoughts and ideas on a larger platform. Many of the people I invite take me up on the offer and pin valuable content on my boards. I aspire to have several boards on my account with over 1,000 contributors, so if you want in, let me know.

#2: Optimize Your Pins

When you allow contributors to pin on your boards, you must recognize that not all of the pins that appear on the group boards will be created by you. While this is a great way to systematize Pinterest, you must occasionally publish your own pins. When you do publish your own pins, your pins must optimized to do well on the platform.

The first thing that comes to mind in a pin is the picture. It does not take much time to discover that not all pictures on the web are created equal. While some of the pictures look nice, others are duds, but just because a picture looks nice does not mean it is properly optimized for Pinterest.

The first thing to note is the height of the picture. If the picture you choose is a square, then it will show up on Pinterest as a square. If the picture is 800 pixels by 800 pixels, then it will get reduced to 600 pixels to 600 pixels when it goes on Pinterest. The problem is that although the picture may look nice, it isn’t tall enough. Pictures optimized to do well on Pinterest must be tall enough to take up the entire screen and have little to no background. This explains why pins of lengthy infographics perform much better than the average pin.

The pixel dimensions are just a nice, random fact if you get pictures from Google Images (you can’t change the pixel dimensions unless you use some type of photo editor), but if you create your own pictures, then you have the power to choose the dimensions of that image. Creating a picture may sound difficult at first glance, but creating your own pictures is surprisingly easy with Canva. Canva lets you choose from their pictures, text, and backgrounds to create a picture that you would be proud of. You can also upload pictures from the web that you have permission to use or your own pictures to Canva. The best part from a Pinterest standpoint is that you can customize the size of the image so it is optimized for Pinterest. An optimized picture has a width of 600 pixels and a height of thousands of pixels. Remember that the taller your image is, the more you must add to the image so the background does not take up too much space. You also have the power to specific the color of your background and the colors of various parts of the image. Make these colors bright colors because bright colors perform better on Pinterest than dull colors.

After the picture is another part of the pin that not as many pinners consider when optimizing their pins. The other part of a pin is the pin’s description. Here is how you would optimize a pin’s description:

200-300 characters is the sweet spot with 250 characters being the ultimate sweet spot. Don’t focus on the 250. If your pin is 233 characters or something along those lines, then your description is fine. Remember, people on Pinterest want details.
Include 1-2 hashtags. Hashtags help you get found on Pinterest because they generate traffic from Pinterest’s search engine. They also lead to more engagement, but if you overuse hashtags in your descriptions, your followers will have a tough time reading your pins’ descriptions. If a description is tough to read, your followers will get confused, and confused followers never stick around.

#3: Make Your Profile More Attractive

If people really enjoy one of your boards, they will wonder who created the board, but they won’t be wondering for very long. It is easy to discover who created a group board.

With that said, the way you present yourself affects how people think of your board and brand. That’s why colleges are increasingly asking for students’ social media accounts in the college application process. That’s why there are job interviews. That’s why event organizers ask a potential public speaker some questions before hiring the public speaker to speak at the event. That’s why the first impression is so important.

On Pinterest, your first impression is your profile. You need to have a good picture of yourself that looks professional. In your bio, list your top credentials and hobbies with nothing but commas (no conjunctions, period at the end of the sentence, or anything like that. Your bio should be a sentence fragment with no subject or verb). The hobbies are just as important as the credentials because people get to know you on a more personal level (this connection helps strengthen the relationship between you and your followers). Making your profile attractive gives you a good first impression which will entice your followers to become returning visitors who frequently like and repin your pins.

In Conclusion

Pinterest continues to grow as the days go by which makes now the perfect time to take it seriously. The key to thriving on Pinterest is to know how to create a successful Pinterest board and then make one of your boards become successful. You would do this by having contributors, optimizing your pins to perform well, and bolstering your profile.

Do you think more people should take Pinterest seriously? Which tip about creating a successful Pinterest board did you like the most? Do you have any additional tips for creating a successful Pinterest board? Please share your thoughts and advice below.

10 Steps To Better Pinning

June 3, 2015 by Marc Guberti Leave a Comment

Are you on Pinterest? The question gets asked more often than it did when Pinterest was just starting out, and more people respond to the question with a big YES. As of 2013, Pinterest has over 70 million users and rivals the other social networks. Pins have longer half-lives than other social media posts which means something you pinned a month ago can suddenly go viral as if you pinned it yesterday.

However, pinning the successful pins that go viral is not the most easy thing to do. Many people use Pinterest, but not as many stand out on the platform. Getting your pins to spread, and for you to ultimately become successful on Pinterest, you must know how to effectively pin. Here are 10 steps to better pinning:

#1: Schedule Pins

Scheduling your pins in advance allows you to account for all of the timezones of the world. At midnight where you live, people are waking up, eating breakfast, and checking their Pinterest accounts for new pins in some other part of the world.

Scheduling pins in advance also helps brand awareness. When you schedule pins throughout the day, and people see your pins often, they will remember you. As more people remember you and see you more often, they will look at your profile each time they go on Pinterest. These types of followers are the ones who will share your content, subscribe to your blog, and possibly buy your products.

#2: Pin Consistently

Scheduling a few pins here and there only does so good. In order to get the long-term growth associated with scheduling pins, you must schedule pins at a consistent rate. On ViralWoot, you can schedule 100 pins per month for free. By just scheduling three pins every day, you can schedule pins for free, and you get to maintain your consistency.

Pinning at consistent times throughout the day will let your followers know when to expect something new from you. If someone always pins at 2 pm every day, that person’s followers can expect a new pin at 2 pm. This expectation will lead to more people directly viewing your profile, going through your boards, locating the new pin, and then going through some of your older pins.

#3: Bright, Longer Pictures

On Pinterest, the pictures that spread are the tall, bright colored pictures. When you create a picture on Canva or KeyNote, increase the height of the picture. Increasing the height of a picture makes it more noticeable on someone’s home feed because the picture will take up an entire section. You want a picture to take up a lot of space because pictures that take up a lot of space get attention. If the picture is made to spread, all of the attention the picture gets will lead to numerous repins, and that picture may possibly go viral.

#4: Infographics

Infographics are very successful on the web, and on a social network that requires pictures for each post, infographics dominate. Not only do infographics typically perform very well, but many of them are the bright, long pictures that you would want to pin on Pinterest for more exposure. Infographics allow people to learn new things in the most effective manner possible. Why are infographics so effective? The human mind can register an image 60,000 times faster than plain text.

#5: Have A Variety Of Boards

On Pinterest, you must keep your professionalism, but also let people know about you outside of the business. You never want to only have a group of boards that only focus on one basic niche. I have plenty of social media boards, but I also have boards about 3D printing, Legos, and some of my other interests. Some people think I am a 3D printer now, but I just like to see the progress the new technology has made. I envision myself being a 3D printer someday, but not yet.

Having a variety of boards will allow you to learn more about your hobbies, passions, and anything that you wish to know about. If you want to learn more about an animal, create a board based on that animals and pin one fact about that animal every day. If you want to learn how to get stronger abs, pin at least one informative article on that board every day, and only pin one of those articles after you read it from start to finish. Pinterest isn’t just a marketing tool. You can use it to learn new things that you never know about before.

#6: Add More Pins On Each Board

The best analogy of Pinterest that gets used often is referring to Pinterest as an online magazine. Now let’s think about a successful magazine. It has a bunch of interesting stories on several pages. Someone could spend anywhere from 15-30 minutes reading a good magazine. Do you provide that option on Pinterest? Do all of your boards have enough pins that lead to enough articles where someone can spend 15-30 minutes on your board without getting bored or running out of content to read (pun not intentional. I don’t like the way it sounds, but I needed to convey myself in the most clear manner possible)?

The difference between the two is that on a Pinterest board, you can pin thousands of pins on one board. Some people may spend hours on your boards, and if you get people to spend hours of their time on your boards, you can rest assured these people will come back for more. They will remember you and spread the word.

#7: Implement The Secret Board Strategy

It is natural for us to create boards and quickly lose interest in some of the boards that we create. It happens to the best of us. The final outcome is a dull board with under 10 pins that doesn’t keep a visitor’s attention for long. Sure, one solution is to delete the entire board. If you really wanted to, you could move the pins from that board to some of your other boards.

However, why does that problem have to happen in the first place? You can create all of your new boards as secret boards so no one sees them. If you decide you are no longer interested in something after 10 pins, then you can just delete the secret board (or keep it), and your Pinterest profile won’t look any less enchanting than it already looks. Once your secret board reaches 20 pins, make it public. Now when your followers look at your new board, there are options, and you are not pinning dozens of times in a few minutes (which annoys followers). Your followers stick around, engage with your content, repin your content, and come back for more.

#8: Implement The Group Board Strategy

Getting your pins to reach out to more people is as simple as joining a popular group board. There are several group boards with tens of thousands of followers eagerly looking for contributors. If you get an invite from one of these group boards, take the group board creator up on the offer. Now, regardless of whether you have 100 followers or 1,000 followers, you are now a part of a group board that allows you to reach tens of thousands of people.

While you join other people’s group boards, consider turning most your boards into group boards. When you turn one of your boards into a group board and get contributors, your group board will get pins added to it without your direct involvement. Better yet, each time someone visits one of your contributors’ profiles and clicks the “Follow All” button, your group board gets an extra followers too.

#9: Optimized Descriptions

The description of a pin is almost as important as the picture itself. In your pin’s description, you must include hashtags and keywords so it is easy for people to find you on Pinterest’s search engine. In your optimized description should also be a call-to-action where you encourage your followers to do something (i.e. click on the picture to learn how to become a better blogger).

#10: Pin Valuable Content

This may be the most common sense tip of the bunch, but common sense is not always common practice. A valuable pin is one that provides insights or great entertainment directly in the description, the picture itself, and/or the webpage your followers get to see when they click on the picture. Each time you share something on Pinterest, ask yourself how it empowers or entertains the people in your audience. Don’t pin something just for fun. The pin appears on your profile. Only pin something if you believe it is meaningful.

In Conclusion

Pinterest is a growing social network. It may not be as large as Twitter, Instagram, or Facebook quite yet, but Pinterest is getting closer. One thing about the users on Pinterest is that they can spend a massive amount of time on the site. If you create valuable boards and provide your followers with hundreds of pins on some of your boards, those followers will stick around for a long period of time. Many of the repins I get are from repeat repinners. Some people will go through some of my boards with hundreds of pins and pin 25% of my pins. That’s a lot of extra exposure for my account, my brand, my blog, and what I stand for.

So now I ask you whether you have a Pinterest account or not? Do you see potential for Pinterest in your strategy? Is Pinterest already a big part of your strategy? Please share your thoughts and advice below.

6 Reasons To Get On Pinterest If You Haven’t Done So Already

January 9, 2015 by Marc Guberti 2 Comments

We have a natural tendency to go to the things that are the most popular and follow the established leaders. Of all of the social networks, Facebook is by far the most popular one. With over 1 billion users, it dwarfs other social networks in sheer size. Twitter and Instagram are two of the numerous social networks with over 200 million active users.

The social network that does not get as much attention is Pinterest. Although it may not be as big as Facebook, Pinterest still has millions of users that are sharing and engaging with content. Pinterest is constructed in a unique style that makes it different from all of the other social networks. Never before has a social media user been able to categorize and present information in the way that pins and boards make possible.

If you are not on the Pinterest bandwagon, then it is time to get on. Many businesses are using Pinterest to interact with millions of people and build strong connections along the way. Pinterest is not another fad. Here are six reasons why you need to get on Pinterest if you are not on it already.

#1: Pinterest is growing

Pinterest is not just the fastest growing social network, but it is also the fastest growing site in history. It reached 10 million monthly unique U.S. visitors faster than any other site on the web and, according to Alexa, quickly emerged as one of the Top 100 websites on the web.

The great thing about Pinterest is that it will continue to grow. There will be a day when Pinterest exceeds 200 million users, then 500 million users, and although this may take a while, 1 billion users. My belief is that if a social network has over 100 million users and continues to grow, it is bound to exceed 1 billion within a decade just like Facebook. Since Pinterest is continuing to grow, it is easier to become an established player on that platform. Some people who have under 1,000 followers on other social networks have over 1 million Pinterest followers. It is a completely different playing field, and since it is still emerging as a top social network, you can make the splash now to boost your chances of becoming popular on it.

#2: Pinterest allows content to be organized better than any other social network

On a majority of social networks on the web, content is presented on a user’s feed in chronological order. My most recent tweet will be directly under my pinned tweet, and if you have a few hours to scroll though my profile, you will find my first tweet that over promoted a product link that no longer works (thank goodness it’s at the bottom).

Pinterest is different. While the option to view pins in a chronological order exists, you can also view pins based on categories that a user provides. On my account, I have categories dedicated to Twitter, Facebook, blogging, inspiration, and other topics as well. Those are my boards, and they allow my followers to find specific information.

Some of my followers don’t care about Facebook. Now they no longer have to scroll though information related to Facebook. These followers may only care about Pinterest tips and nothing else. I have an entire board that only contains Pinterest tips. This kind of organization makes it easier for you to present your expertise and for your audience to find exactly what they want.

#3: Pinterest allows the real you to come out.

One of the most common mistakes people make is being way too professional. It seems as if some people are only posting links to articles and sharing their expertise. While it is important to humanize your social networks, Pinterest presents a wonderful way to do that. While it is possible to categorize different aspects of your niche, it is also possible to categorize your interests and hobbies outside of your niche.

I have boards about 3D printing, Legos, bookshelves, and other things that have absolutely nothing to do with my niche. Yet, I continue to pin on these boards because I enjoy those topics. You can be professional and give expert advice, but in order for people to remember you, they need to know you beyond your expertise.

There are many people who say that one great way to get more followers on Pinterest is by following other people. However, we only remember a few of the people who said that. Typically, these are the people who share their hobbies and interests outside of their niche. Pinning on boards that allow people to get a deeper understanding of you outside of your niche will allow people to remember you.

#4: Pinterest can drive a big amount of traffic to your blog

Just like any social network, Pinterest can drive a big amount of traffic to your blog. The only difference is that Pinterest can drive a ton of people to your blog quicker than the average social network. A statistic that I often reference in my blog posts about Pinterest is that 80% of pins are repins. This statistic indicates that people are constantly sharing other people’s content.

If you are constantly pinning your blog posts, some of your followers may constantly repin those pins. Getting enough repins starts a snowball effect in which numerous people from different audiences start to repin your pins. Then, their audiences see those repins and share them. The snowball effect continues.

On Twitter, only 1% of tweets are retweets which is why the average tweet is not shared as often as the average pin.

#5: Pinterest is constantly getting easier to use

When Pinterest was new, you could not pin anything without being on Pinterest’s website. Scheduling pins and getting statistics were also practically impossible to do at a fair price. The tools that are available for Twitter were not available for Pinterest.

However, Pinterest is now getting easier to use. More blog posts have the “Pin It” button at the bottom of every blog post. Others have incorporated a “Pin It” button that shows up when a visitors drags his mouse onto a picture in your blog post or any picture on the blog.

Not only have plugins and blogging services caught up, but Pinterest caught up as well. You can now send a pin without being on Pinterest. You just need to have the “Pin It” bookmark installed on your web browser. If you are not using this bookmark, you can get it here. You can also see how your blog is doing with Pinterest analytics. Track how many repins, clicks, and other engagement statistics your blog gets on Pinterest. You can also track other cool statistics such as how many daily views your Pinterest account gets.

Scheduling pins has been made easier by ViralWoot which allows you to schedule up to 100 pins every month at no cost. There are monthly payments that allow you to exceed 100 pins, but having this option available is a game changer. If you only send out three pins every day, you won’t have to worry about exceeding the monthly limit.

It is easy to imagine better Pinterest tools at lower prices (or with no price tags attached) making their way on the web very soon.

#6: Pinterest is addictive

Not only is it true that Pinterest holds the title for fastest growing website on the web, but it is also one of the most addictive websites on the entire web. There are many Pinterest users who are on the social network for hours of time, which is more than enough time for people to find your account, follow you, and repin your pins.

Since many people stay on Pinterest for a long period of time, more people will see your pins. Some of the people who see your pins may decide to repin them or click on the pictures to get redirected to another webpage (such as one of your blog posts). Pinterest is where people stay for a long period of time, and that is the exact place where you need to bring your business, blog, and ideas.

In Conclusion

Pinterest is a rapidly growing social network. Since it is not as big as Facebook yet, it is easier to grow a big presence on Pinterest and become one of the leaders of your niche. Some of the people who have millions of Pinterest followers only have a few hundred followers on their other social networks.

Moreover, Pinterest is gradually getting easier to use. The “Pin It” bookmark makes it possible to pin without being on Pinterest. It is easy to imagine changes similar to this one being implemented so it is not necessary to be on Pinterest to interact, comment, and pin.

Are you on Pinterest, and if not, do you plan on joining?

6 Tips To Make Your Pins Spread Farther

December 31, 2014 by Marc Guberti Leave a Comment

Pinterest is a rapidly growing social network, and many businesses and entrepreneurs are utilizing it to grow their presences on the web. Some businesses send out pins that are routinely seen by millions of people. Others are approaching that stage and are using Pinterest to bring in more blog traffic than ever before.

The key to getting more blog traffic from Pinterest is to make your pins spread as far as possible. You want your pins to appear on numerous boards and to appear close to the top on Pinterest’s search engine for your keywords. If you want your pins to reach out to more people, follow these six tips.

#1: Optimize your pictures.

Before you pin something on Pinterest, you need to make sure this is the type of picture that would get repinned often. The pictures that get repinned more often are the taller pictures. Having multiple colors in one picture, a 50% color saturation, less than 10% background, no faces, and smooth textures all boost your chances of getting more repins on Pinterest.

There are free online editors that make it easy to utilize color saturation, and if you are in the search for a tall picture, you can create one with PowerPoint or KeyNote by changing the dimensions of the presentation. Optimizing your pictures is important regardless of the size of your audience. Even if you only have a few hundred followers, you can still get thousands of repins. When I only had 500 followers, one of my pins got liked and repinned over 1,000 times.

The people who repinned that particular pin allowed their audiences to see the pin. As more audiences of different sizes got to see the pin, I experienced a skyrocket in repins even though I did not have a large audience at the time. Do not wait for the moment when you have a large audience to optimize your pictures. Optimize them now.

#2: Use hashtags

Ever since hashtags became very successful on Twitter, numerous social networks have adopted them. Pinterest is one of the social networks that utilizes hashtags, and just as they are significant on Twitter, hashtags are also significant on Pinterest. Hashtags boost the SEO of your pins on Pinterest’s search engine.

When someone clicks on the link to a hashtag, they are brought over to a page containing recent and popular pins containing that hashtag. If you use this hashtag in many of your pins, the people who click on the hashtag will be brought to a page that displays numerous pins, and most of them would be yours. Giving your followers another chance to see your pins will allow you to get more repins.

#3: Pin often

The more times you pin, the more people get to see your content. This method may sound like common sense, but it is a method that few people implement. Most of the time people spend on Pinterest is spent by surfing the site and not pinning any new content. Surfing Pinterest used to eat up a lot of my time which is why, with 10,000 followers, I temporary abandoned my account. No new pins came in for a while, and my traffic from Pinterest at the time was nonexistent.

Even with 10,000 followers at the time, there were some people with 500 followers getting more traffic from Pinterest than I was. Looking back, all I can wonder was what was I possibly thinking. Now I send out three pins every day, and those three pins get repins, likes, and lead people to my blog.

Some of the experts recommend pinning 10 times every day. One day, I decided to give it a try, and I got a dramatic increase in repins, likes, and blog traffic from Pinterest.

It is important to note that pinning often does not mean sending out 50 pins in five minutes and then not sending anything else out for the rest of the day. Sending pins at this frequency will annoy the followers who see them, and the people who log in 30 minutes later will not see any of your pins for the entire day.

You need to schedule your pins in advance so they can get sent out throughout the day. On a typical day, I pin at 2 pm, 4 pm, and 8 pm. I spread my pins throughout the day because I am not annoying my followers, and I am accounting for different time zones throughout the day. I schedule my pins with ViralWoot which is a free service. The free version only allows users to schedule 100 pins every month, but upgrades are available.

#4: Interact with your audience

Interacting with your audience will allow you to develop stronger connections. These people may promote your content on a normal basis. Some of the people who I interacted with on Pinterest continue to share my content, and it all started with me saying, “Thank you for sharing my content,” or something similar.

The more you interact with someone, the more that person will trust and remember you. Some of the people you interact with may decide to tell their friends about you. Some of those friends may decide to follow you on Pinterest and tell their friends about you. In this case, word of mouth marketing allows more people to know about you, and it all started with a conversation you had with one of your followers.

#5: Repin other people’s pins

Although most of the pins on your boards should be yours, it doesn’t hurt to repin someone else’s pin. When you repin someone else’s pin, you are adding content to your boards for your followers to see. In addition, the person you repinned may decide to repin and/or like one of your pins in return.

As you repin more of other people’s pins, these people may decide to promote you to their followers. If these people are not following you, some of them may decide to follow you after getting the notification that you repinned one of their pins.

You can also repin the pins your followers send. Doing this will make the follower happy to be following you, and that follower will be more likely to repin one of your pins. That follower may remember you when having a conversation with a friend. Then, your messages reaches out to another person.

#6: Promote your pins on your other social networks

There is nothing wrong with promoting a pin or board on another social network. Facebook makes it easy to promote what you share on Pinterest, and you can get some of your friends to like and repin your content. Out of all of the social networks, you have the biggest advantage on Pinterest when other people, even a few friends, repin your pins.

It is important to remember that people are highly addicted to Pinterest. That means someone who has 100 followers could potentially get 10 repins if they pin a nice looking image. On other social networks such as Twitter and Facebook, getting those same statistics is close to impossible. That means even if your friends only have 50 followers on Pinterest, they could potentially get anywhere from 2-5 repins. If you get 10 of your friends to repin one of your pins, your pin can get an extra 20-50 repins from your friends’ audiences. Then, those repinners have audiences of their own. That’s how one of my pins was liked and repinned over 1,000 times even when I only had 500 followers.

The only way you get those initial repins that start the chain reaction is by promoting your pins on your other social networks and growing your audience along the way.

In Conclusion

In order to be successful on Pinterest, you need to get numerous people to see your pins and share them with their audiences. Implementing these six tips will make that type of interaction happen more often. With any success, getting your pins in front of thousands of people takes patience, but after you reach that point of being seen by thousands of people, that patience will be worth it.

Do you have a 7th tip for giving your pins more exposure?

How To Rock Pinterest

December 16, 2013 by Marc Guberti Leave a Comment

There aren’t nearly as many Pinterest tools as there are Twitter tools. In addition, most of the Pinterest tools need to be paid for in order to show what a Twitter tool would show you for free. Tailwind is a Pinterest tool that gives you a week’s worth of statistics for free, and then by paying $29/month, you get some features including statistics for up to 90 days. TwitterCounter is free Twitter tool that gives you 6 months of statistics without any cost.

The Pinterest tools are going to catch up eventually, but for now, there needs to be a way to get a big following on Pinterest. The best way to get more followers on Pinterest is by following the followers of someone in your niche who has thousands of followers.

The follow ratio is not as essential on Pinterest as it is for other social networks. There are a lot of people on Pinterest who have over 1,000 followers who are also following 5,000 people. You may have a ratio like this if you follow this plan, but it’s better to have 1,000 followers while following 5,000 people than having 100 followers while following 0 people.

After you follow as many people as you can until you exceed Pinterest’s maximum follow rate (500 people every hour), pin at least 20 times. The more pins you pin, the more repins you get. When I stopped using Pinterest, I didn’t get as many repins. Now that I am using Pinterest again and sending out at least 20 pins every day, I am getting at least 20 repins every day.

By pinning on boards with a lot of pins, you will also boost the exposure for your past pins. Some of your followers will click on your board to see what other pins on your board are. One of my pins that went viral and then stopped getting repins got repinned 10 times in a day. Maybe it will go viral again, or maybe I send out another pin that goes viral.

The recipe to rocking Pinterest is following a lot of people and being very active on the site. When you do both of those things at the same time, you will get more followers than ever before.

5 Ways To Get More Repins On Pinterest

November 16, 2013 by Marc Guberti Leave a Comment

There are a lot of people who are ready to repin other people’s pins. In fact, 80% of pins are repins. The more repins you get, the more followers you will get on Pinterest. If people repin pins of your blog posts, you will get more traffic as well. On Pinterest, it is possible to spread rapidly if you get enough repins. Here are 5 ways to get more repins so your content spreads faster than the competition:

1. Pin pictures that are humorous, shocking, or inspirational. Almost all of my pins on my Inspirational Quotes board have repins. Some of the pins on that board have hundreds of repins.

2. Be active on Pinterest. People need to see your pins on their timeline in order to pin them. If someone repins one of your pins, chances are that same person will look at and repin other pins on that board. When I pin something about 3D printing, that pin gets repined, but as a result, other pins on that board get repined as well.

3. Comment on other people’s pins. Few people comment on other people’s pins. However, if you comment, you will get more exposure which will lead to more followers. If you comment on pins that are similar to what you pin, people will click on your name and repin some of your pins as well.

4. Use PinWoot to get quick repins. PinWoot is a free service that will allow you to get more repins. PinWoot is the Twiends for Pinterest, and some people have reported a doubling in blog traffic just by using PinWoot to increase the number of repins.

5. Have a group board with a lot of contributors. When you pin something to that group board, some of your contributors may repin your pin on some of their other boards. Having group boards will also allow you to systematize Pinterest.