There is no better way to market than to build connections with your clients. TV advertising used to be the way to go, but now building connections with your clients couldn’t be more important than it is now.
When you build a connection with one of your clients, you win their trust. Connections don’t happen in the blink of an eye. They take time. Think of how long it took for you to trust your best friend. That’s how long it takes to build a long lasting connection.
There is a golden rule that surrounds building connections that contrasts against the traditional way of doing business: focus on who you already have instead of trying to find more people. TV advertising was a way to get more clients. TV advertising doesn’t work anymore. Knocking on door after door takes a boatload of time. Why not just focus on who you already have?
People rarely talk about things that they like. How many times did you tell someone about your favorite book? How many times did you tell someone about your favorite shampoo. Chances are the answer is few to none. The reason you don’t tell many people about those products (and we all do this. You’re not alone) is because it’s either boring (shampoo), people won’t want to hear about it (a person who doesn’t read doesn’t want to hear about your favorite book), we forget, or we just don’t feel like saying anything about the product.
If you focus on the people who you already have, one of those people is bound to spread your idea not just to an individual, but to their friends and family. Imagine if you were a coach that charged $200 for a remarkable coaching session. After a couple of $200 coaching sessions, you surprise the client and only charge $50 for the next coaching session.
When the client gets that $150 discount, that client is probably going to tell some friends about it. When the clients tells some friends about it, they won’t be interested in the coaching aspect at first. However, when the clients tell those friends about the $150 discount he/she got, they start paying attention. When those friends start paying attention, that’s when they listen to what the client got out of the coaching session. The result is you getting more clients.
Building connections with the people you already have is more important than ever. Would you rather have 10 clients that only bought one of your products or 1 clients who buys everything you have to offer as well as all of your future products? Connections are essential towards the success of any business.
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