Imprinting is when baby ducks follow the first thing they see. That’s why when the baby ducks come out of the egg, they usually see the mother duck. If they see you, that’s a problem.
However, there is a different type of imprinting that is always good when you are the first person seen. In the real world, you want people to imprint your business. The only way you get people to imprint, or follow your business, is by being first. Set yourself apart from the competition, and consumers will imprint on you.
They won’t follow you back home, watch you brush your teeth, or do anything else strange like that. However, they will buy your products and services. When another competitor comes along, the consumers already chose someone to imprint; you.
You want people to imprint your business. Not only will they follow your business, but they will also trust your products and services. Trust leads to sales and returning consumers who become clients.
When baby ducks imprint, they imprint on the first thing they see. It doesn’t matter if the next duck they see is ten times smarter than the first duck they saw. It doesn’t matter if the next duck they see is way more beautiful than the duck they imprinted on. The first thing a baby duck sees, it imprints. There’s no way around it.