The most common thing to do is sell a product. Selling a product is very beneficial. You’ll get a good commission if you sell a product, especially if that product is yours.
The way you sell the product is just as important as actually creating the product. The most common way isn’t always the most beneficial way.
Publishers are charging a lot for their books, but self publishers can dip under normal prices. If millions of people are selling their products the same way, chances are there are only a few of those people who are the big guys of their niche. I’d say about 100 of them, and 1,000 tops. The other 999,000 or so aren’t doing as well.
That’s the most common approach. Everyone does the same thing, and people new to that niche get hidden by the big guys, the top producers. Those are the people who have thousands of preorders and twice as many sales when the product comes out. The other people will have to do 5 or 10 times as much work as the big guys just to get noticed. The person who finds the niche first usually does better than the rest.
The most beneficial approach is different. The most beneficial approach is walking on your own path and having others follow. You’ll automatically become the person that everyone comes to. You’ll get sale after sale right away because the competition hasn’t caught up with you yet.
By the time your competition finally catches up with you, the path you set will be the most common choice with you as the most popular person of your niche. The others will strive to achieve your status.