The question isn’t whether we want to start or not. The question is when you will start. It’s not that people don’t want to start. It’s that people don’t want to stay committed. Starting soon is another way of saying it won’t happen.
If you want to achieve new heights for your business, you won’t get them by implementing your ideas soon, later, or eventually. You implement your ideas by saying now.
Be a now person. It’s very important. If you’re a now person, you will be able to achieve greatness for your business. People who start soon only start when they have no other option. People who start now force themselves to do the work that will allow them to achieve greatness.