It’s easy to tell people about your business just by typing words and putting sentences on your About Me page. You can proofread and edit your bio. You can tell people what you’re all about without talking to them. You may not know who views your About Me page, but they know who you are, right?
When you tell people about your business, you will get a lot of visitors going to your About Me page. People will want to know what you’re all about, and an About Me page the perfect way to get the job done.
Although telling people about your business is a way to get more sales, talking about your business is different. When you talk about your business, you have to be talking with another person, face to face. When you talk to others about your business, you are building strong connections. The people you talk to will become your biggest supporters and your top clients.
Marketers are going for a strong About Me page, but there is nothing better than actual human contact. Human contact is not tweeting or sending a text. Those are forms of communication. Human contact is when two or more people are actually engaging in a conversation in the same room. You’re giving a few people (or a couple of hundred people) your undivided attention.
When you tell people about your business, you aren’t going to meet them all. When you talk to people about your business, you get to meet them all. Some of those people will end up becoming your top clients.