When a new entrepreneur’s business isn’t doing well, they think in due time, everything will be alright. People will come, see what their all about, and sales will flourish. People will simply come. The worst is going to be over in a matter of weeks or a month at most.
Wrong! People don’t simply ‘just come.’ When I published my first book, I waited an entire month before it got any sales. Now I get multiple book sales every month. However, it took awhile before anyone bought my first book. It took another month before I saw sales for my second book.
I just thought people would come, but I was wrong. I didn’t say much about those books, and I didn’t create videos talking about those upcoming books. I didn’t do any of the marketing prior to the book being published. I just thought, “People would come.”
It’s a trick. It’s an illusion. People don’t just come. You give them a reason to come. The experts have given us a false sense of hope in the fact that people will simply come.
People do come, but only when you market your product. I didn’t market my first book for 3 weeks, and then the first week I started marketing that product, I made a sale.