Most of the commercials for Apple are about 30 seconds long with few words. Those standards were consistently met with each commercial.
The new commercials for the iPhone 5 breaks the consistency. The new commercials is a minute long, and there are almost 20 words said in those commercials. The word count may not be a dramatic change, but going from about 30 seconds to an entire minute is a dramatic change. It’s similar to me (or another blogger) publishing 5 blog posts at the same time. It breaks the consistency. Some of the most passionate readers may read all 5 blog posts in one sitting, but most readers won’t read 3 of those blog posts.
The old commercials for Apple’s iPhone 5 were 30 seconds or so. I was one of the many who enjoyed the short but meaningful commercials about the iPhone 5. They were nice, sweet, short, and to the point. It doesn’t take long to figure out Apple is promoting the iPhone 5 in their latest commercial (or any for that matter). It may take 10 seconds at most for someone to figure out Apple is promoting their iPhone 5.
However, the new commercials simply drags on. The new commercials aren’t the 30 second short and to the point commercials. They each last an entire minute or so to the point where I want to stop looking at how more people are using their iPhones to take pictures (or something else) than any other camera. Some people probably mute the commercial or turn off the TV before they even hear the words which are essential to the commercial.
Breaking consistency is one thing. Making something simply drag on too long is another. Both acting together is horrendous. I don’t like Apple’s new commercials. What are your thoughts about their new commercials?