You can say you’re product is awesome and talk about some of the features. However, if you don’t have any kind of proof, your marketing efforts aren’t as powerful. People used to be gullible to scams. That has changed. In fact, many people are learning from their mistakes and the mistakes of others when it comes to getting tricked by a scam. Some have learned too much.
A product could be incredible and do everything it is supposed to do. However, testimonials and actual proof are now essential towards marketing. When people look for something to buy, customer reviews play an important role. Most of the popular products also have a lot of good reviews.
More people understand the value of testimonials. However, it is important to mention for a second time that some people have learned too much about scams. Instead of accepting a testimonial, some people will search that person’s name into Google and see if the results come up with anything good. Names and testimonials aren’t good enough. Now, the consumers want to see links to actual websites and social media accounts (unless everyone already knows the person who is giving the testimonial).
More people are getting smarter faster. The old ways don’t work as well as they used to, and trickery is not an option. Trickery is never the right option to take, but more people are aware of the potential trickery that comes with marketing. Not everyone is telling the truth, and in order to stand out, you have to give the consumers evidence that you are telling the truth about your products and services.