Hot dogs are popular, and baseball games are one of the ideal places for people to buy hot dogs. Fans get to eat and watch a game at the same time (although there are healthier hot dogs available).
However, most of the people who sell the hot dogs don’t do a good job at it. Those people say, “Hot dogs, hot dogs. Get your hot dogs here,” or something like that. That’s not remarkable. It’s bland, common, and boring. It doesn’t entice anyone to buy a hot dog.
But what if the hot dogs would soon be dog gone? What if someone actually said that? I have attended many Mets games. The baseball game is something that I watch, but the guy who sells hot dogs where we sit is remarkable.
He sells hot dogs, but he doesn’t say “hot dogs” once. How could a person selling hot dogs get sales without saying the word “hot dogs?”
I recently saw this person make two sales in five minutes. How did that work? Sure, the fans were hungry, but they could have just bought a hot dog from someone else.
Instead of saying, “Get your hot dogs here,” this person said something totally different. I never heard anyone say it before, and you probably haven’t heard anyone say it either. He always said, “Perro caliente here.” Then he would say, “Perro, perro,” and then he would actually bark like a dog. That woof, woof, woof that you only hear from dogs was used by that person to sell more hot dogs.
Before he leaves, he warns people that when he returns, the perro calientes might be dog gone.
Don’t be like everyone else. Find a way to be different and remarkable. That’s how you end up getting two sales in five minutes.