You have to be remarkable in order to be successful. Safe is dangerous and risk leads to success. There must be a reason why people will want to talk about your business.
People talk about athletes because they are either extremely good or bad. People talk about Apple because of all of their excellent products.
What makes you remarkable? What part of your business are people probably going to tell their friends about? Make yourself remarkable. The more remarkable you are, the better you will become.
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