Have you been trying to come up with a big idea? We all want to be the person who comes up with the next multimillion (or multibillion) dollar idea that is completely systematized. Many people believe that coming up with that kind of idea is difficult, but it is not nearly as challenging as people think.
When most people think of a big idea, they think of coming up with another Google or another Facebook. While these ideas would be really good ones, they are very hard to think of. Instead of spending countless years trying to think of the idea, focus on the small innovations. A small innovation can be a discount, a different colored product, a similar product with a different function, or anything in general that is slightly different from the competition. Those are the small innovations that are easier to think of that can still have a big impact on you and your business.
The small innovation can result in a big idea. 90% of the products and businesses that we see as big ideas are really small innovations of products and businesses that already existed.