When there’s a new idea, everyone heads for it. Each person tries to use that idea better than everyone else. Others try to use this idea in a unique way. Social media resulted in a stampede. There are hundreds of millions of people on various social networks while Facebook has over a billion users. Those users are in a tight competition.
3D printing resulted in a stampede. More people are learning as much as they can about this technology and using it. With a stampede comes chaos. Everyone is fighting for the top spot.
3D printing and social media are powerful, but they created stampedes. Too many people are competing for a small number of spots. The only way to become a leader of the stampede is to do something different. This doesn’t necessarily mean creating a new product. Doing something different can mean addressing a need and finding a solution for it. Instead of using social media to talk about as much as you can, specialize in a specific area.