There are too many people who look at the competition. The practice of carefully watching the competition could have been given to us by sports. I’m sure all of the baseball fans were watching the NL Central and AL Wild Card as the regular season was coming to a conclusion. Football is on as well, and some teams aren’t having the good starts they were predicted to have.
There are more companies trying to be like others. Facebook is trying to be Twitter. Facebook won’t be able to out-Twitter Twitter because Twitter was first. If Facebook tries to out-Twitter Twitter, they will lose.
Beating the competition feels like an accomplishment. Getting more sales than Seller B just allows you to compete with Seller C. Competition is like a never-ending dog pile in which everyone is trying to end up on top.
Fighting to be on the top of the dog pile is going to take years of work. You might not even get there because there are already established companies with a good record for success. The competition is not as important as you being successful. The competition isn’t important. Your business and your ideas are important.