There are some business tactics you use that are going to work. You may have discovered that awesome way to get hundreds of extra visitors on your blog. You may have figured out that awesome method of getting 10 times the amount of sales you would have gotten.
When you figure out something that works, there’s no longer a need to rebuild. Now you have to reload. If it works, chances are it’s going to work again. The definition of insanity is doing the same thing and expecting different results. Basically, by doing what you have always done, you will get what you’ve always gotten.
That business tactic that is working right now is going to work again. Mike Michalowicz came up with The Pumpkin Plan, a method in which any business can go from ordinary to remarkable by addressing the top clients and going from there (he has a book about this plan so you can follow it and figure out why he chose to call it a “Pumpkin” Plan in the first place). Mike has created three multimillion dollar businesses with the same business tactics. He’s not rebuilding his plan each time he sells one of his business. Instead, he reloads and starts another business.
Rebuilding only happens when tactics aren’t working. If the tactics are working, there’s no reason to rebuild. All you have to do is reload.