If you don’t do what you were expected to do, would people miss you? If you decided that you didn’t want to do a blog post today, would people miss reading one of your blog posts? If you want to do something that is incredible, you have to make sure there are people who would actually miss you if you didn’t deliver. By doing what you do consistently, people will expect you to keep up with that consistency. If you’re really good at what you do, people will miss you if you break the consistency for a day. If people don’t miss you, they won’t care.
It’s better to have people who miss you because they know what to expect from you, and they know who you are.