Do something that none of the competitors would dare to do. Offer more services than your competitors would even think of offering or do one service so well that you’re the go-to person of your niche. By doing what everyone else is doing, you won’t be able to become the best.
Many people are doing what everyone else is doing. That’s the standard, but standard is not best. Standard is mediocre at most. The only way to become the best is to break the standard in some way that makes you look brilliant. Then, you will be able to set the standard for excellence. Some people will follow your standard while others will be in doubt.
By being different, you will stand out from the crowd. It’s like wearing a green blazer. Whether you want to or not, you will stand out with the green blazer. People will pay attention to what you do and what you have to offer.
Set the standard; don’t let the standard set you.
It’s about taking chances. I had this exact conversation today. What’s the worst they can do?
I completely agree.
I’ve decided to be different and to be noticed. I never wear bright colours. I adore and love dark colours. Black, grey and sometimes navy. However, I have decided to introduce the colour red when attending business meetings. It may be bold or it may be suttle, but red is certainly going to get me noticed.
That is a great way to get noticed. Just make sure when people see you and talk with you, the person leaves the conversation wanting to learn more about you and what you do.
Good common sense really. Simple but effective! Thanks Marc for stating the obvious that often gets overlooked…
All the best, Diane
Thank you Diane. I am glad to hear that you enjoyed the article.