Do something that none of the competitors would dare to do. Offer more services than your competitors would even think of offering or do one service so well that you’re the go-to person of your niche. By doing what everyone else is doing, you won’t be able to become the best.
Many people are doing what everyone else is doing. That’s the standard, but standard is not best. Standard is mediocre at most. The only way to become the best is to break the standard in some way that makes you look brilliant. Then, you will be able to set the standard for excellence. Some people will follow your standard while others will be in doubt.
By being different, you will stand out from the crowd. It’s like wearing a green blazer. Whether you want to or not, you will stand out with the green blazer. People will pay attention to what you do and what you have to offer.
Set the standard; don’t let the standard set you.