Social media is a powerful tool to build awareness for a blog, product, or service. However, when most people use social media, they only think of the media aspect: reaching out to more people and getting the benefits. More and more people are forgetting to be social on social media.
Being social on social media can be the difference between followers who know who you are and followers who scroll down your Twitter timeline for minutes. Being social on social media can bring forth friendships, clients, and sales. In order to stay social on the big social networking platforms we use today, you need to know these three things:
- See who is mentioning you. Some of the people who are mentioning you could be asking you a question or thanking you for your good work. Search for your name in the search box in order to see who is mentioning you.
- Respond to those people. Whether your response is a thank you or an answer to a question, you need to respond to those people. By responding to your followers, you will show them that you care about them.
- Check at least three times every day. You never know when someone will mention you, reply to one of your tweets, or respond to your response. By responding quickly, people will still be a part of the conversation which will allow the conversation to last for a longer period of time. This will allow you to bond with more of your followers.
Social media is referred to as a tool to increase traffic. However, we must also use social media for its purpose which is socializing.