At first, the entire thought of having a blog, maintaining it, and getting traffic will scare a lot of beginners. The reason beginners are scared is because they have no personal success to go by with their blog. A new blog has never raked in hundreds of daily visitors, does not have a powerful presence on the web, and does not have a lot of content. To make matters worse, when some new bloggers look at other people’s blogs, some of them adopt the “I wish that was me” attitude and end up more confused than ever. Here are 10 things about blogging you need to know right away:
- Have a picture of you on your blog. If your blog is for a business, have a picture of your business’ logo instead. My picture is on the top right sidebar of my blog which is where a lot of people will be able to see it.
- Directly under your picture should be your subscribe button. It is essential for any blogger, new or well-known, to give readers an easy-to-find option to subscribe to the blog. Having a subscription box that takes up space and is directly beneath the picture of you will help out towards getting more subscribers. These are other ways to get more subscribers to your blog.
- Focus on quality content before you focus on the traffic. This is a concept that many bloggers forget about. If you focus on the traffic, you will quickly be disappointed when you realize you are only getting 1 visitor (or none) every day. This blog started out very slow, and while it was growing slowly, I was getting more practice at writing quality content. Many of my first blog posts had typos (if you look at them now, you won’t see the typos, but many of my first blog posts are not close to the best I can do). After months of practice and daily blog posts, I had quality content to stand behind. Then, I focused on increasing my traffic since I had quality content. Earlier, I wrote a blog post about quality content not being enough. Some people think that getting big traffic numbers is better than writing quality content. In the end, quality content keeps your visitors on your blog and makes it more likely for that visitor to buy one of your products.
- Traffic can suddenly spike at any given notice. Although this will probably not happen for a few months, blog traffic does get sudden spikes. This inspirational picture is one example of a big spike in blog traffic. My blog was consistently getting 100 visitors a day, and then it jumped to 243 visitors one day, and then I was consistently getting 200 visitors every day. Furthermore, my blog was consistently getting 300 daily visitors, and then on one day, it got over 500 visitors. After that, my blog was consistently getting 350 daily visitors. The spikes do happen, and you never know when it is going to happen to you. Giving up on the blogging journey will never allow you to see the spike in traffic that catapults you to the next level.
- Start off by writing blog posts at a comfortable pace, but at least once a week. This will allow you to get the hang of blogging for the first time. As more time becomes available and you are able to write high quality blog posts faster, you should bump up the rate to 1 blog post every 3 days and work your way to publishing a blog post every day.
- Schedule your blog posts so they all get published at the same time. All of my blog posts are published at 9 am EST or 9 pm EST. The one time I tried to schedule a blog post at 6:30 am, my traffic for that day got cut in half. On the very next day, I scheduled a blog post at 9 am just like I had been, and then the traffic came back. If you schedule blog posts to be published at the same time of day spread throughout weeks, months, and years, your visitors will know exactly when you will publish another blog post. I’m sure there are people who visit my blog at 9:05 am EST because they know that there is new content up on my blog.
- Schedule a blog post for the early morning (6-10 am) or late night (9pm-12 am). Those are the times of day that most people are visiting blogs. Do not schedule blog posts in the afternoon because that’s when most people are at work. Scheduling your blog posts in the early morning or late at night are the two best times to publish blog posts in order to get more traffic.
- Build a stronger presence on social networks. Your social networks are a key component towards getting more blog traffic. By building a presence on your social networks, you will be able to build more connections, and get more visitors, subscribers, and customers. There are numerous blog posts right here on this blog that show you exactly how to grow a big following on various social networks. Here are some of those blog posts.
- Tell your friends about your blog. That traffic has to start from somewhere. Telling friends about your blog and having them subscribe also helps out towards staying motivated.
- Have an About Me page on your blog. After people go on your blog and read some of your blog posts, they will want to know more about you. This is where having an About Me page is very useful. When you create your About Me page, use it to create a powerful (but true) story about yourself. Tell people as much as you can about who you are, what you do on the web, and what you do off the web. Here is my About Me Page.
The beginning is always the most challenging process. The best form of motivation that I can give you to keep going is that I was a beginner too. Seth Godin was new to blogging at one point. So was Jeff Bullas. We can easily go even further and say that at one point, Mark Zuckerberg was new to the concept of social media. All of the successful people of our world started out as newbies. You may have just started to blog, and by doing so, you are following the footsteps of other people who are successful.
Celeste says
I think its wonderfull what you are doing Marc. Your tips are helping other people to star from nothing. Also the experiences you have share are the best support. Congratulations!
I will continue improving my english, and of course, my blog @celesteorbita2s.
Marc Guberti says
Thank you for the kind words Celeste and for taking the time to read my content. Keep improving on the English. Anything you believe is important for your success is something you need to improve in. That goes for all of us.
Shafi Khan says
I strongly agree with #3 point. New bloggers make a big mistake of posting daily without research and filling the site. Quality always outweigh quantity and one should focus on publishing only high-quality articles that help you stand out from the crows.
Marc Guberti says
Thanks for taking the time to read the post Shafi. Research is an important ingredient in high quality blog posts. I like to keep a references document containing links to various websites in my niche to put all of my research findings in one place. It’s then easier for me to incorporate my research into the blog post I’m writing.
Shirley Weeks says
Started my blog today. Thanks for the useful info.
Marc Guberti says
My pleasure Shirley. I wish you luck on your journey. Starting a blog is a wonderful experience. I can’t wait to see what you do.
Dr. Ilia Rodriguez says
I will start my Blog by end of month. This reading keeps me focus and inspire to continue!! Bests!
Marc Guberti says
Thank you Dr. Illia Rodriguez. I am happy to hear about you starting your own blog. Starting your own blog is a wonderful experience.
Lisa says
Thank you for sharing your knowledge Marc! You keep me reaching for my goals!
Marc Guberti says
Thank you Lisa. I am happy to hear that.
Ribu Roby says
I would like to know how to share my Blog posts in Linkedin. I’m using blogger.com
Marc Guberti says
I am sorry to say that I do not how to include a LinkedIn button at the bottom of blog posts from Blogger. I only used blogger.com for a day, but if it is like WordPress, the answer would be in your settings.
Ribu Roby says
I’m a beginner and Thank You for the tips.
I started one Facebook page, new Pinterest account etc only to promote my Blog. I guess twitter is the powerful platform which brings be good number of traffic everyday..
Marc Guberti says
Twitter is definitely a powerful way to get more traffic, but that depends on the size of your audience. You should focus most of your time on the social network that is bringing in the best results.
A. Halvarson says
This was very helpful! I just recently started blogging and this was so informative. I definitely need to go back and left-align all my posts, as well as making my images larger! Thanks!