If you do not have a free prize, your chances of being successful in your niche go down. Free prizes have become more important than ever because more people offer them. Free prizes are not as rare as they used to be. In fact, it seems as if free prizes are expected. The occasional two for one deal is expected. Getting a free product after entering your email address is expected. Free prizes are expected, and therefore, you need to fulfill the expectation. I went more in detail in a previous post about how you can go beyond expectations, but having a free prize is going to set you apart from the people who still do not offer a free prize.
You may be wondering at this point where you would offer your free prize and why you would do so. There are numerous places where offering a free prize would do you good. Here are the big five:
- Blog subscribers. This one seems to be the most obvious reason why someone would want to offer a free prize. More people than ever before are offering free prizes to the people who subscribe to their blogs. This is the area where a free prize is almost expected. Visitors aren’t just going to subscribe to your blog so they can get emailed by you every day. They can just visit your blog every day. If you want someone to subscribe to your blog, you need to offer them more than an email every time a new blog post comes out.
- Facebook likes. There are not as many free prizes on Facebook, but they do exist. If you get emails from Facebook each time someone likes your Facebook Page, you will be able to reward the people who like your Facebook Page. By telling everyone that they get a free prize when they like your Facebook Page, you will be able to make your Facebook Page look (and become) more popular. Then, you will eventually be able to get hundreds of likes every day. Better yet, you can also offer a free prize when someone likes or shares one of your Facebook posts.
- Twitter retweets. Free prizes are a little harder to announce on Twitter which means you will surprise people when you give them the free prize. When one of your followers retweets one of your tweets, send that person a DM with their free prize. If you want more people to know about the free prize, you can pin a tweet announcing the giveaway at the top of your feed. Since a free prize for retweeting a tweet is so rare, some people will retweet you just to get the free prize.
- Email newsletter. If your email newsletter promotes a particular product, give away a free prize similar to the product you are promoting. If the product you are promoting is a 50 video series about Twitter for $497, make your free prize a 7 video series about Pinterest. In this case, the free prize is similar to the product that you will be promoting to all of the people who gave you their email addresses.
- YouTube subscribers. Offering a free prize to your YouTube subscribers will entice more people to subscribe. In addition, those subscribers will give you the leverage you need to go viral. Most of the videos and channels that go viral on YouTube are also the ones with thousands of subscribers. Offering a free prize may allow you to get thousands of extra YouTube subscribers.
Those are the five places where free prizes will allow your business to grow. When you promote a free prize at these places, you need to make sure that each of these free prizes are unique. Offering the same free prize to everyone does not encourage someone already subscribed to your blog to like your Facebook Page. In addition, by creating multiple free prizes, your potential customers will love you for it.