Social media has become the giant hub for communication and connections to build with any group of people living in any locations in the world. People from Florida can easily interact with people in the United Kingdom with a tweet, Facebook post, pin, or some other form of a social media post. Despite how much easier it has become to interact with potential customers all over the world, few people are using social media to get more product sales, and most of those people are not promoting their products on their social networks the right way.
Social media is a bad way to get direct sales, but it is a great way to get indirect sales. You need to use social media to promote a platform that brings in more sales, but never the actual sales page. The easiest way to use social media to bring in more sales is by promoting a blog that promotes your products.
In addition to promoting a platform that will bring in more sales, you need to host giveaways of your own products. Many people use $50 Amazon Gift Card giveaways and similar types of giveaways, but in order to get more sales, the prize needs to be one of your products. That way, the people who did not win your product will have heard about it and be more likely to buy the product, especially if it is an inexpensive one.
Social media is one of the best places to grow an audience that you can interact with, know well to a certain extent, and bring in more sales. However, the only way to make money from social media is by realizing that you do not directly make money from social media. Instead, social media indirectly allows you to make money. What were your thoughts on these tips? Do you have any additional tips on using social media to bring in more product sales? Please share your thoughts and advice below.
Rodney Robinson says
I agree Marc. Social Media is a great way to BUILD relationships, which will eventually develop into sales because you have built an engaging and trustworthy brand. Also, as you mentioned, the direct sales strategy has rarely worked. A few companies have gotten creative and successfully sold products directly using Facebook, but for the most part, sites are to build followership and relationships. Thanks for the post!
Marc Guberti says
My pleasure Rodney. I am glad to hear that you enjoyed the article. In order to be successful on social media, people need to realize that social media is not the place to make money. It is where you lead someone that allows you to make money. Sure, there are exceptions such as Uber Facts which occasionally tweets ads and makes money that way. However, for the majority of us, we need to lead people to our blogs and then use our blogs to bring in the sales.