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E198: How To Go From Ordinary To Extraordinary With Erik Seversen

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Erik Seversen is a writer, speaker, adventurer, entrepreneur, and educator. His new book Ordinary To Extraordinary highlights the story of an average man’s adventurous search for meaning.

Quotes To Remember:

“I believe it is possible for ordinary people to choose to be extraordinary.”

“Taking care of the self first is a better way to be a better entrepreneur.”

“Breaking that barrier of ‘How much do I really know?’ is really key.”

“When you are relaxed, you are able to do more.”

“Knowing is not enough, we must do. Willing is not enough, we must apply.”

“The bigger we dream, the bigger we’re gonna reach.”

“Anybody who is breaking through success or wants to breakthrough success needs mentors.”

 

What You’ll Learn:

  • Being an Adventurous Entrepreneur
  • Learning a New Language
  • Transitioning from Being Ordinary to Extraordinary

 

Key Links From The Show:

Erik’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

The Power of Meaning by Emily Esfahani Smith

The Magic of Thinking Big by David J. Schwartz

E575: 5 Ways To Repurpose Your Book Content

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Repurposing your content is a great strategy to reach more people and expand on multiple platforms.

But did you know you can repurpose your books and get more sales at the same time? Is it something you’ve incorporated in your content strategy?

In this episode, I’m sharing the 5 best ways to repurpose your book content to gain more visibility and sales.

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

How To Accomplish Your 2020 Goals

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The New Year brings new hopes and dreams. The outlook always looks better in January with the past in the rear view. For too many people, this optimism towards their goals fades at around March.

Then 2021 becomes the year it’s all supposed to happen.

This isn’t meant to be negative. It’s the scenario most people go through. If you don’t want to be in the same scenario most people find themselves in, you have to think and act differently from most people.

No one gets goals just by declaring them. The people who do achieve their goals put in so much behind-the-scenes work.

It is good to challenge yourself each year and set bigger goals. But how do we end up accomplishing these goals?

The key to accomplishing your goals is to break them down into quarterly, monthly, weekly, and daily actions. The more you break down the goal, the more check points you have leading up to your goal.

One of my goals is to qualify for the Boston Marathon so I can run it in 2021. I have to break 3 hours just to submit an application. Running a 2:55:00 or better is almost a guarantee so I’m going for a sub 2:50 marathon.

I run my first marathon towards the end of March. I have three months to build up my body to be fit enough to run a sub 2:50 marathon. I run another marathon in August which would be my last chance to qualify for the 2021 Boston Marathon, so I want to get it done in March so I can check it off.

I know what types of workouts I want to run leading up to the marathon. Each week, I build up so I can run the types of workouts that I want to run.

From a self-publishing standpoint, I set a goal to publish a new book every two weeks. That means writing at least 1,000 words per day and turning most of those days into 2,000 and 3,000 word days.

It’s one thing to say I want to make X amount of dollars or hit Y time for my race. It’s another thing to figure out what actions you have to take each day to make those goals happen.

One of the reasons people don’t accomplish their New Year’s resolutions is because they search for the instant gratification.

If you want to double your revenue next year, understand that on January 1st and perhaps for most of January, you still have 2019’s business model in place.

It’s only after you take the right actions each day where you have the 2020 business model in place that will actually double your revenue. It’s only through the action taking where you get to see what’s going right, what’s going wrong, and what you need to modify.

On January 1st, don’t expect the drastic changes to already take place. If you averaged $20/day from your side hustle, you were still averaging $20/day when the clock hit midnight and 2020 entered into our lives.

If you stick with your 2020 Goals, you won’t see the big changes in January. It’s going to be around the end of the first quarter where you start to see you are moving in the right direction. It’s going to be the second quarter where momentum starts picking up and the results are a lot more obvious. It’s going to be the third and fourth quarters where you’ve achieved your biggest 2020 goals.

You can accomplish some of your 2020 goals sooner. While qualifying in the Boston Marathon is a 2020 goal of mine, I can accomplish it in March. With that said, I’m in my 8th year of running so it’s not like I’m going from never running a mile in my life to wanting to qualify for the Boston Marathon.

Patience is vital. Trust yourself past January even if the results aren’t easy to see or if things have barely changed.

The way YouTubers make it on YouTube is how you accomplish your New Year’s resolutions. The way most YouTubers makes it is by creating a ton of content without people noticing them. They then learn how to optimize their videos for watch time and clickthrough rate which helps a little bit, but for the most part, some people still don’t notice them.

Even then, these YouTubers continue to refine their content and start to build a small audience. Then, one video takes off and the rest is history. One YouTuber I follow made nothing from his channel in Q1 2019 and very little in Q2 2019 only to have multiple 5-figure months to close out Q4 2019.

That’s what happens when you stick it out and not get discouraged by initial results. The 2020 goals you set require you to get better than you already are. I’m not getting in the Boston Marathon with my 2019 marathon times. I’m going to get into that marathon with my 2020 marathon times. To hit the 2020 marathon times, I have to approach running and my workout routine differently from how I approached it in 2019.

You are still 2019 you right now. You have to become the type of person who can accomplish the big goals you set for yourself.

I’d love to hear what your 2020 goals. You can also join us in the Breakthrough Success Facebook Group where we all keep each other accountable to our goals.

3 Strategies To Grow Your Facebook Group

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Imagine growing a Facebook Group and having thousands of active members. Many of these members are on your email list and some of them have already bought your products.

This is what can happen if you commit to growing a Facebook Group.

It’s a very helpful asset to get more traffic from your social media marketing efforts.

My Facebook Group is approaching 1,000 members, but just because of a change I recently implemented, that group has allowed me to add 100s of people to my email list.

For every new 1,000 members added to the group, I can expect to get an extra 700-800 subscribers to my email list.

How is this possible? I’ll explain shortly, but first I’m going to share some strategies you can use to grow your Facebook Group.

 

Strategy #1: Provide Exclusive Interviews

Bringing guests into the Facebook Group and interviewing them is a great value add for existing members.

However, these interviews can also get more people in the group.

One strategy I utilize is asking each guest to promote the upcoming interview to their audiences. That way, not only do I promote the interview to my audience, but someone else is promoting the interview as well.

You have two options for growing your Facebook Group and email list.

The first option is to lead people to a landing page where they subscribe to get notified about the interview.

In the welcome email, you proceed to tell them to join your Facebook Group because that’s where the interview will be.

The benefit with this strategy is that you can have better email copy with those new subscribers through your autoresponder. You can adapt your email copy based on who the speaker is and what subject material will be covered.

In other words, it’s more than just a generic autoresponder sequence.

The second option is to lead people to your Facebook Group. This will grow your Facebook Group more than the previous method because some people who join your email list will forget to join your Facebook Group.

The boost in new members and engagement will also help you rank better in Facebook’s algorithm which will help you attract new members.

So there are benefits to each.

But how do we get new members to join our email list? The answer is by asking new members a few questions.

If you ask too many questions, pending members won’t bother to fill them out.

That’s why I only ask three questions. You can ask more questions later on by following-up with new members (Facebook doesn’t let you automate this part).

These are the three questions you should ask:

  1. Why do you want to join [your group]?
  2. What is your email address?
  3. Are you interested in receiving a free income spreadsheet you can use to track your income and expenses?

You could also finish question #3 with “If so, please enter your email address below,” and change or remove Question 2, but this method works for me right now.

I may A/B Split Test it to see if changing Question 3 gets different results.

In any event, asking these types of questions will allow you to grow your email list. All you then do is copy and paste the individual emails into ConvertKit or your equivalent.

Most of the people who join the group are also interested in the Free Income Spreadsheet. As a result, they join my email list.

This is the secret to getting new members to join your email list. You can post something in the group asking current members if they are interested in the resource, but it works better once you have the questions set up for each person who wants to join your group.

 

Strategy #2: Optimize Your Group For The Facebook Algorithm

How many people are really searching “Breakthrough Success” in Facebook’s algorithm. If they are, it’s likely people who already know, like, and trust me.

For a long time, my group was just named Breakthrough Success. I recently changed the name to hit on a few keywords people would actually type into Facebook’s search engine.

The new name of the group is Breakthrough Success – Entrepreneurship I Digital Marketing I Grow Your Biz. Those are some of the keywords people type into Facebook to find different groups to join.

People who search “Breakthrough Success” likely know who I am. People who search “Entrepreneurship” may come across my brand for the first time.

You can also work more keywords into your description to get that extra SEO juice.

It’s important to note that Facebook only lets you change your group’s name once every 28 days. Do your research to make sure you’re picking the right keywords to rank for in your title because you’re stuck with them for almost a month.

 

Strategy #3: Boost Group Engagement

Facebook wants to promote groups that will keep people on their site longer. If you get good engagement in your group, Facebook interprets that as a positive sign and pushes out your group to more people.

You can start the process by posting into your group at least 3 times per week. I aim for daily posts to get in front of more of my members more often.

When I increased my frequency to daily posts, I got more likes and comments for my posts. Open ended questions such as “What’s one goal you want to achieve in 2020?” tend to get the most comments.

When someone comments on one of your posts, put that person on a list of people to continue reaching out to. Some people will leave a comment on one of your Facebook Group posts and then never leave a comment again.

This happens because people forget about you or spend the rest of the time in your group lurking and seeing what others are posting.

To avoid this, get into more individual conversations with people who have commented on past posts. Reach out to them using Facebook Messenger and continue the dialogue. If they have a birthday, wish them a Happy Birthday. Like their posts and leave a comment.

This is especially important to do in the early stages of the group when it is growing and gaining momentum.

To boost engagement even more, I use the cover photo for my Facebook Group to encourage people to click the notifications button.

People who click on notifications will get notified each time something new gets posted in the group.

This increases the likelihood these people continue to participate in the Breakthrough Success Group and leave comments on future posts.

 

In Conclusion

If you want to use Facebook to grow your business, you need to start your own Facebook Group. Facebook Pages get more pay-to-play as the years roll by and a personal account is great for business relationships.

However, a group helps you build relationships while growing your email list and revenue.

Facebook Groups continue to be an under utilized opportunity with everyone rushing to Facebook Ads and thinking that’s the only way to make money on Facebook.

What are your thoughts on Facebook Groups? Do you have any questions for me? Sound off in the comments section below.