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Marc Guberti

Why I Hire Employees Before I’m Ready

February 16, 2018 by Marc Guberti Leave a Comment

I frequently hire employees before I feel ready. In fact, I often hire new employees not being fully sure if I can pay them. This is why I usually go for a part-time route. If something bad happens, I can decrease hours or pause the contract but not terminate it.

However, that rarely happens, even when I don’t feel ready upon the hire.

The truth is that you will never feel ready to hire your first few employees. As you hire more employees and generate more income, you may feel ready to add several employees to your team at once.

So why do I recommend hiring employees before you feel fully ready? You’ll learn why in this blog post.

 

This Is An Important Skill

Building your team is vital to your success. Learning how to hire the right employees will allow you to make better decisions in the future. You need to practice making these types of decisions now so you can make the right decisions when you’re ready to significantly expand.

Every successful entrepreneurs reaches the point of massive delegation. There are many tasks that are necessary for the company’s survival but not for the CEO’s to-do list. Delegating tasks within your business will help you advance to the next level.

 

Another Reason To Make More Revenue

If you want to achieve something, give yourself as many reasons as possible to achieve it. If you add more people to your team, you have two new reasons:

  1. Make more money so you can pay for the new employees
  2. Make more money so you can help your employees pay for their living expenses

I don’t take any hiring or firing lightly. It’s a big moment when you realize that you are someone’s primary source of income. You want to perform better so your team can pay for their food, homes, and other essentials.

I almost always make more revenue when I hire someone because of the extra time and boosted impact of my success on others.

More Time To Generate More Income

Hiring an employee to take on various responsibilities within my brand gives me more time to pursue the most profitable activities. I can also explore new opportunities that I wouldn’t have had the time to pursue.

Without delegation, I would have never started the Breakthrough Success Podcast or hosted two virtual summits which each had over 50 speakers. Delegation makes more possible, and when you explore other areas, you find tasks within those areas that you’ll soon need to delegate.

 

Better Life-Balance Possibilities

While it’s not my style, if I needed to, I could outwork almost anyone. I’d strategically split my exercising routine to several 5-10 minute bursts instead of running for at least an hour.

My preferred style is to strike an overall balance. On some days, my only break is going out for a run. On other days, I literally do zero work. Last year, I took a two week vacation that actually felt like a two week vacation. I did virtually zero work during the day.

All I did was interact with my social media audience and schedule some prewritten emails for an affiliate launch. For two weeks.

I’d be very bored if I only had to work four hours each week, but I want that luxury for moments when I want to use it.

I work hard and play hard, and delegation allows me to capture the best of both worlds. I know that I have to continue putting in the effort to keep this lifestyle going, and this desired lifestyle motivates me to work harder when I’m working.

 

Expand Your Thinking

People spend so little time expanding their thinking. I’m not expanding my thinking as I write this blog post. I am thinking of specific words, sentences, and ideas that will add value to this blog post. I’m not thinking about my Instagram strategy right now. It’s something I want to address, but I can’t right now.

That’s because I’m writing this blog post.

That same example holds for virtually any activity. You can’t think about X when you’re doing Y. It just doesn’t work that way. If you attempt it, you’ll produce mediocre work on Y and have a clouded mind about X.

In order to expand your thinking, truly freely, you need to pause everything you are doing. No interaction or active task. Just you, pieces of paper, and a trustworthy pen or pencil. That’s what you need to expand your thinking. When all of those opportunities present themselves at once, I can plan out my Instagram strategy.

Most people never reach that moment because of all of the tasks they need to do. There’s always something.

You can always schedule social media posts. You can always optimize the ad. You can always write another blog post.

There comes a time for doing, but there’s also a time for expanding your thinking. I’ll have some workweeks that seem like they’re only four hours. However, I’ll spend much more than four hours of those weeks thinking and contemplating my next moves.

I go as far as to have a Think Day every once in a while. I literally do nothing for my brand but think of ways I can advance it the next time I’m working. I look at opportunities I wouldn’t have even considered in the hustle and bustle of today’s world.

It’s great to hustle, but you need to occasionally remove yourself from the hustle to take a satellite view of everything you’re doing. With that satellite view, you can see what you’re doing right, what needs to be improved or eliminated, and what opportunities you need to explore next.

 

In Conclusion

In the short-term, hiring an employee will take up your time. You need to find the right person and filter out the wrong fits. Even when you find the right person, you need to train that individual.

You can’t assume that the employee will flawlessly perform the task. You’ll need to frequently communicate, especially in the beginning. Only after this process will you see the long-term benefit.

You’ll have more time to pursue more important areas in your brand. You’ll have a better work-life balance.

The most successful people are long-term thinkers. It’s why Amazon is so successful. While it’s easy to look at their success and think they were always like that, it actually took several years before Amazon even broke even.

Anytime it looked like Amazon would finally break even, Jeff Bezos decided to invest for the long-term and continuously sacrifice the short-term. That’s why Amazon may become the first trillion dollar company.

You may not report a net loss of $39 million. However, you can learn from the most successful entrepreneur right now.

Making the move towards delegation is an example of long-term thinking. There may be some bumps, but hiring employees will open up more time and boost effectiveness.

For instance, I had no idea how to optimize Amazon Ads. That’s why I entrusted a service to help me create and optimize Amazon Ads for one of my books.

What are your thoughts about hiring employees? Do you have any tips for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: Business

E95: Thriving As An Unemployable Solopreneur With Michael O’Neal

February 15, 2018 by Marc Guberti Leave a Comment

Michael O’Neal is the host of the Solopreneur Hour Podcast which takes us on deep dive interviews of some of your favorite entrepreneurs and influencers three times a week. The mission behind Michael’s podcast is to provide you with actionable steps and actions to help you with your venturing and inspire listeners to take massive action.

 

Quotes To Remember:

“When we understand the choices that successful people make, we understand the game.”

“Entertainment is always number one in front of value or data.”

“If my audience are entertained, they will be paying attention.”

“Try to get to a conference about that industry at least once every 3 months.”

“They say it takes 5 connecting points to establish rapport with anybody.”

“I don’t compromise my lifestyle because of working too much.”

“If it’s on my schedule, then it is real. If it’s real, then it can get done.”

“The most successful people in the world say ‘yes’ first and then figure out how to make the details work after that.”

“Be resourceful as you possibly can.”

 

What You’ll Learn:

  • How to avoid feeling alone throughout the solopreneurship journey
  • Best conferences to go to
  • How to speak up and ignite conversations
  • How to take actions to your goals
  • How to balance work and life
  • Insights about Solopreneurship

 

Key Links From The Show:

Michael’s Site

Conferencetopia

The Kickass Life Podcast with David Wood

Thrive: Make Money Matter

Social Media Marketing World

Traffic & Conversion

CES

Amplify Live

Podfest Multimedia Expo

Social Media Day San Diego

 

Recommended Books:

The ONE Thing by Gary W. Keller

Filed Under: Uncategorized

How I Balanced Teen Life With Growing A Massive Online Brand

February 15, 2018 by Marc Guberti Leave a Comment

I recently turned 20, leaving my teen years behind me. During those years, I grew a massive brand, wrote millions of words of content, and interviewed some of the top influencers in my niche.

The question I’ve gotten the most is this one:

How do you find the time to do all of this at a young age while in school?

I still get that question since I’m still in college, but I thought I’d answer it with this blog post. It would give me a good look down memory lane and provide some insights I know you’ll take away from the content.

 

Start With Elimination

The moment I realized I’d take entrepreneurship seriously, I significantly cut down on useless activities. I cut my TV watch time from 4 hours every day to 4 hours every week. This one decision alone saved me 24 hours every week.

Eventually, I gave up video games completely which saved even more time.

There are habits in your life that are doing you more harm than good. You need to cut off these habits right away. They are preventing you from accomplishing your dreams. You need to get fully dialed in, and that means eliminating any activities that don’t get you fully dialed in.

I only take time off to pursue a small number of active activities and strengthen relationships. Active as in not passively looking at a TV screen.

 

Quality Of Time

Once you’ve eliminated the bad habits in your life, it’s time to strengthen the quality of your time. Some writers can write 80 words per minute while other writers can only write 40 words per minute. One writer fulfills twice the output than the other writer in the same timeframe.

Boosting the quality of your time comes down to four key steps. The first step is clarity. Get clear on what you should be doing now that will help you achieve your biggest long-term goals.

The second step is to boost efficiency. It’s more efficient if you can get a task done in a shorter amount of time.

The third step is to boost your effectiveness. This usually comes with practice in being efficient. Master efficiency first and effectiveness tends to follow you.

The final step is to always stay in the moment. Every second you think about your past or future is another second when you are standing still and not doing anything beneficial for yourself. Constantly thinking forward or backward prevents you from moving forward in the present.

 

Research Your Way To The Top

Anytime I want to become good at something, I research it like it’s the guaranteed secret to becoming a billionaire. If you know it existed, I’m sure you’d research hard for it too.

I can consume content for hours on a single topic just to get better at it. I carry out my research in long waves and then short bursts when I know what I’m doing.

All of the research in the world only provides the foundation. Building the building requires that you take action. At some point, I swap most of my researching time with implementation time. I did hours of research to learn how to grow on Twitter. Then I did it.

To this day, I continue researching on Twitter. However, it’s not nearly as much as before. I might read an article a week about Twitter but that’s it. On the other hand, I can read content marketing related articles for at least an hour a week. I need to stay sharp in that area, and I feel like I’ve pretty much mastered Twitter.

 

Delegation

The moment you start delegating is the moment you’re heading to the big leagues. You only have so much time available. No matter how efficient and effective you become, there will still be things that you can’t get done in a given day.

Delegation hands off tasks to others so you can get the most important tasks done. I don’t edit episodes, write show notes, schedule episodes, create and optimize Amazon book ads, or grow my Twitter account anymore. I plan on handing off even more tasks in the future. That way, I can focus on the important stuff.

The Most Wasted Moments

I don’t always listen to music in the car. Sometimes I listen to an audiobook. When I’m not driving, I can also write a blog post. We have smartphones with so many capabilities for content creation and consumption.

Car driving and grocery shopping are two of the many common activities that usually go to waste. Instead of listening to music, you can listen to a podcast episode and learn how to move yourself forward. You can even do a podcast episode in your car.

One of the guests on my show was driving around the city while I interviewed him. And his audio was surprisingly spot on. Most people are listening to music or unproductively sitting in traffic during that time.

It doesn’t just apply to driving and grocery shopping. There are many wasted moments that can easily become more productive moments. Anytime you find yourself idly scrolling through your smartphone just to let time pass by, you can be planning out your next piece of content instead. You can be reading articles.

Pay attention to how you are wasting moments that most people would waste. Then, find a way to either consume or create meaningful content.

 

Creating VS Consuming

I’d rather spend most of my time creating content than consuming content. Even if it’s educational content, you can’t create when you’re consuming. If anything, consuming content helps you gather ideas, but you need to create far more than you consume.

We spend too much time consuming emails, reading, listening to, and watching other people’s content. While I recommend a daily dose of content consumption, the time you spend creating needs to outweigh the consumption phase.

I only start my day by doing one of two things:

  • Exercise
  • Create Content

Most of the time, I create a piece of content before I even exercise. It gets me on the right foot to start the day. I can exercise and do anything else knowing that I wrote my first blog post.

I actually prefer exercising when I feel like I’m about to burn out. I know I’m about to burn out when I’m looking at a bunch of stats related to my business over and over again. That’s when I close the computer and start exercising or consuming content.

I prefer to consume content in the evening because that’s when my productivity drops anyway. It would be a mistake to consume content at the start of the day because that sets you up to consume more content throughout the day. By creating all of your content at the start of the day, you can consume during the evening.

And when you’re the host of a podcast with guests on the show, you get to simultaneously create and consume content. I consume at least five hours of content every week just by interviewing people.

 

In Conclusion

It’s possible for anyone, regardless of their schedule, to pursue their dreams. I grew my brand as a college student but also as a high school student which was much more time consuming.

I may hear about someone who has the impossible schedule and that I would never understand. A schedule is only as impossible as you make it out to be. You can take advantage of moments that most people wouldn’t even think about utilizing.

Even though I’m no longer a teen, I still live by this approach. If it isn’t broken, there’s no reason to fix it. I’ll experiment and look for ways to add on to this approach, but I don’t tinker too far away from the working mode.

What are your thoughts on my approach? Do you have any suggestions? Do you have a question for me? Sound off in the comments section below.

Filed Under: Time Management

E94: Achieving Our Career, Money, and Lifestyle Goals With Deacon Hayes

February 14, 2018 by Marc Guberti Leave a Comment

Deacon Hayes is a financial expert, speaker, and podcaster. He is the founder of Well Kept Wallet which is a financial education company that provides personal finance resources to people across the world.

 

Quotes To Remember:

“If you got the career that you love, and you got your finances in order, it gives you the freedom to have the lifestyle that you want.”

“Discover what it is that drives you and move towards that.”

“Find tools that work for you.”

“Don’t focus on a million things. Focus on one.”

 

What You’ll Learn:

  • How to succeed in career, money and lifestyle
  • Learn to balance saving and investing
  • Tips on getting out of debt
  • Balancing career, money and lifestyle
  • How to find courage and implement your exit strategy
  • How to keep track of the goals you’re going after

 

Key Links From The Show:

Deacon’s Site

QuickBooks

Personal Capital

 

Recommended Books:

The Compound Effect by Darren Hardy

The Power of Habit by Charles Duhigg

The ONE Thing by Gary W. Keller

Essentialism by Greg McKeown

Filed Under: Uncategorized

4 Steps To Accomplishing Long-Term Goals

February 14, 2018 by Marc Guberti Leave a Comment

Long-term goals seem far away. It’s easy to think that if we don’t do anything today, it’s fine because we still have so much time.

That couldn’t be any further from the truth. This thinking is why most people don’t accomplish their long-term goals.

If you want to accomplish your long-term goals, you need to take daily action towards those goals. Each day, you need to be closer to the destination than you were the day before.

However, some people don’t know how to create that sense or urgency or what they should do in the first place. To accomplish your long-term goals, follow these steps.

#1: Identify Actions That Get You Closer

There’s a difference between taking action and taking purposeful action. Action just fills up your time. It can be productive or unproductive but you have no idea. With this type of action, you’re putting in a lot of random effort and hoping you get lucky.

Purposeful action is completely different. With purposeful action, you determine the winning actions before getting out of the gate. You look at your long-term goals and determine what actions get you there faster.

To determine your purposeful actions, you’ll need to conduct research and think. Conducting research will give you a variety of options while thinking will allow you to determine which options are the best ones for you.

When I say think, I’m referring to complete solitude for 10-15 minutes where you map out your ideas on several pieces of paper. Then you’ll have a better understanding of your purposeful actions.

Determining purposeful action doesn’t always require research. For instance, I want four speaking gigs in 2018. My goal is to submit at least 15 pitches per month because you only get the gig by making the pitch.

#2: Set Nearby Milestones

If you set a long-term goal, especially an annual goal, it can seem distant. You apply little effort because you have several months to play with. Then, days turn into weeks and weeks turn into months.

The distant long-term goal is suddenly approaching, and you’re a long way from the finish line.

To break the cycle of this common storyline, you need to set nearby milestones. Just like most people, I set New Year’s resolutions. However, I don’t stop there. I crafted my Q1 goals based on my annual goals.

After I crafted those Q1 goals, I then crafted my January goals. You need to break your long-term goals into shorter intervals on the way to achievement. You can even break it down further into weekly goals to create more urgency.

In addition to the added urgency, the closer deadlines will also give you more clarity. What actions do you need to perform today and this week to get closer to your goal?

#3: Get Help

Getting help has multiple meanings. The most cost effective way for people to get any help is to ask their successful family or friends for advice. If you don’t have good mentors within your family and friends, you can start contacting more successful people and asking for their advice.

Many of those people will respond because successful people love sharing their secrets. Any newfound secret to success doesn’t remain a secret for long because successful people love telling others about them.

As a bonus, I recommend that you, regardless of your niche, start your own podcast. You’ll connect with so many awesome people and get to pick their brains. I could literally write an entire book about how the Breakthrough Success Podcast has changed my life.

Get mentors in your life. Even if you have to pay for a coach (strongly recommended by me and many Breakthrough Success guests), you need someone who has achieved the success you’re looking for to guide you.

In addition to finding a coach or mentor, you also need to delegate your tasks to trustworthy employees.

Remember how I told you how you can discover the purposeful actions that will lead to achievement?

The other actions still get in the way. Scheduling emails, writing social media posts, creating pictures, and editing content are some of the actions that may get in the way of your purposeful actions.

Any action that gets in the way of your purposeful actions needs to get delegated. You will make significantly more money by focusing on a few purposeful actions than by doing many actions that keep you busy but don’t move the right needle forward.

If you pursue too many actions in a given day, you risk moving the wrong needles forward while thinking you’re moving the right needle forward. Every successful entrepreneur has a team behind him/her, and even if you start with a part-time freelancer who you give less than $100/mo, it’s a start.

#4: Keep Yourself Accountable

You can have an outside group of people keep you accountable. This is one of many cases where having a coach is very useful.

However, you also need to keep yourself accountable. Every day, you need to set goals and make it your duty to accomplish those goals.

The easiest way to keep yourself accountable is to give yourself as many reasons as possible for taking action.

The more reasons, and the more potent those reasons, the better. Some people use supporting their family as a reason for taking action. The more you care about all of the reasons behind your actions, the more accountable you’ll keep yourself.

In Conclusion

It’s possible for anyone to accomplish their long-term goals. However, you can only accomplish these grand goals if you plan them out and take purposeful action.

What were your thoughts on this process for accomplishing long-term goals? Do you have any suggestions? Do you have a question for me? Sound off in the comments section below.

 

Filed Under: Goals

E93: Re-Sync Your Life To Become Healthy & Wealthy With Samir Becic

February 13, 2018 by Marc Guberti Leave a Comment

Samir Becic is a world-renowned health and fitness expert. He is the founder of HealthFitnessRevolution Magazine and creator of the ReSyncFitness Method. Samir’s work has been featured in many top media outlets, and he is famous for his strong motivational skills and energetic presence.

 

Quotes To Remember:

“Time is the number 1 excuse when it comes to healthy lifestyle.”

“The problems we have are 1) motivation 2) knowledge and 3) being too comfortable.”

“We are, to a certain extent, lazy.”

“It doesn’t take that much time to make a healthy body as it takes as much to build a career.”

“Spiritiuality is the belief in higher power that makes you calm – whatever it may be for a certain person.”

“Being adaptable is the way to survive.”

“Balance is the key.”

“The best expression of your IQ will happen through healthy lifestyle.”

 

What You’ll Learn:

  • How to find time to work out
  • Motivations to get you started
  • How to get strong, lean, healthy, smart and spiritual in 28 days
  • How to stay ReSynced in this fast-paced world

 

Key Links From The Show:

Samir’s Site

Samir’s Other Site

Samir’s Magazine

 

Recommended Books:

ReSYNC Your Life by Samir Becic

The Art of War by Sun Tzu

Zero by Charles Seife

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Filed Under: Uncategorized

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