• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Marc's Blog

Content Writing and Marketing Services

  • Home
  • About
  • Advertising Services
  • Podcast
  • What I’m Doing Now
  • Writing Portfolio

Marc Guberti

E60: Become The Best Version Of Yourself With Dr. Richard Shuster

December 20, 2017 by Marc Guberti Leave a Comment

Richard Shuster is a psychologist and host of The Daily Helping Podcast. The show features guests who inspire listeners to become the best versions of themselves and make the world a better place. This encapsulates Richard’s journey of helping others and encouraging others to do the same.

 

Quotes To Remember:

“We always strive to be better, there isn’t this magical day where we’re just like “Hey, I’m done learning, I’m done developing?..but I do believe there is a formula.”

“Even when you reach that status, you can always do more, and be better.”

“Whether we’re giving, or we’re receiving, the reaction that we experience physiologically is identical.”

“Helping others allows us to experience even greater pleasure.”

“You are who you associate with.”

“Find those people who are going to help you achieve your goals and help you along the way.”

“Don’t ride the highs too high and the lows too low.”

“You HAVE to face your fear.”

 

What You’ll Learn:

  • Why giving is just as important to you as receiving.
  • How to distance yourself from influences in your life that have impeded your ability to maximise your potential.
  • How to focus on the long term goals and prospects as an entrepreneur
  • Why and How it is important to face your fears.
  • How to become your “Best Self” and why helping others helps you get there.

 

Key Links From The Show:

Richard’s Website

“The Daily Helping” in the App Store > Richard’s App.

Recommended Books:

Jay Papasan – The ONE Thing

Tim Ferriss – The Tools of Titans

Filed Under: Breakthrough Success

E59: How The Owner Of Two Multi-Million Dollar Businesses Delegates His Tasks With Nathan Hirsch

December 13, 2017 by Marc Guberti Leave a Comment

Nathan Hirsch has bootstrapped two multi-million dollar businesses which he runs to this day. Nathan’s first business, Portlight, an Amazon store with over $20 million worth of product sales, emerged from his college dorm room. At Portlight’s peak, Nathan and his team were managing over 500,000 products on the Portlight Amazon store from over 1,000 drop ship suppliers.

Nathan’s second business, FreeUp.com, is a hiring marketplace specialized for eCommerce business owners. FreeUp.com now services over 2,000 online businesses and is on pace to hit $3 to $4 million in 2017.

 

Quotes To Remember:

“After a hire, that’s where the real tests begin”

“As a business owner, hiring is an investment. It’s an investment of your money, your time, your energy, so when you make an investment into someone, you need to look for those red flags early”

“We’ve all worked with someone before who has a bad outlook on life….. that’s a cancer in your business, you don’t want that within 100 yards of your company”

“Almost all bad business relationships, come down to a break in communication. At a basic level, your workers need to speak the same language.”

“Providing things you can go back and reference, is incredibly important”

“You don’t own three companies by working inside 3 companies, it doesn’t work like that, you have to delegate.”

“If you waste your time, you’re not getting that back”

 

What You’ll Learn:

  • Learn when and how to delegate various processes of your business
  • How to pick the right VA, looking past just the skills.
  • Why communication is key in all aspects
  • How to find the right employee by developing your interview process
  • How to turn delegation into revenue

 

Key Links From The Show:

FreeeUp.com –Nathan’s site

Skill Sets Rates for FreeeUp

Video testimonial on FreeeUp from Ben Cummings

How FreeeUp Works Infographic

Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

 

Recommended Books:

Start with Why by Simon Sinek

Deliver Happiness by Tony Hsieh

Think Like Jeff Bezos by Jamie Morris

Free Up Your Business – Nathan’s book

Filed Under: Uncategorized

E59: How The Owner Of Two Multi-Million Dollar Businesses Delegates His Tasks With Nathan Hirsch

December 13, 2017 by Marc Guberti Leave a Comment

Nathan Hirsch has bootstrapped two multi-million dollar businesses which he runs to this day. Nathan’s first business, Portlight, an Amazon store with over $20 million worth of product sales, emerged from his college dorm room. At Portlight’s peak, Nathan and his team were managing over 500,000 products on the Portlight Amazon store from over 1,000 drop ship suppliers.

Nathan’s second business, FreeeUp.com, is a hiring marketplace specialized for eCommerce business owners. FreeUp.com now services over 2,000 online businesses and is on pace to hit $3 to $4 million in 2017.

 

Quotes To Remember:

“After a hire, that’s where the real tests begin”

“As a business owner, hiring is an investment. It’s an investment of your money, your time, your energy, so when you make an investment into someone, you need to look for those red flags early”

“We’ve all worked with someone before who has a bad outlook on life?.. that’s a cancer in your business, you don’t want that within 100 yards of your company”

“Almost all bad business relationships, come down to a break in communication. At a basic level, your workers need to speak the same language.”

“Providing things you can go back and reference, is incredibly important”

“You don’t own three companies by working inside 3 companies, it doesn’t work like that, you have to delegate.”

“If you waste your time, you’re not getting that back”

 

What You’ll Learn:

  • Learn when and how to delegate various processes of your business
  • How to pick the right VA, looking past just the skills.
  • Why communication is key in all aspects
  • How to find the right employee by developing your interview process
  • How to turn delegation into revenue

 

Key Links From The Show:

FreeeUp.com –Nathan’s site

Skill Sets Rates for FreeeUp

Video testimonial on FreeeUp from Ben Cummings

How FreeeUp Works Infographic

Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

 

Recommended Books:

Start with Why by Simon Sinek

Deliver Happiness by Tony Hsieh

Think Like Jeff Bezos by Jamie Morris

Free Up Your Business – Nathan’s book

 

Filed Under: Breakthrough Success

E58: Utilizing Content Marketing To Grow A Massive Audience With Joe Pulizzi

December 6, 2017 by Marc Guberti Leave a Comment

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company and the leading education and training organization for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world. He’s also the author of five books including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of the “Five Must Read Business Books of 2013” by Fortune Magazine.

Quotes To Remember:

“There’s a lot of different ways to market a product, but if I’m going to choose one I’d choose content marketing”

“If you can build a loyal and trusting audience, you can create 10 different kinds of revenue”

“This is a marathon and not a sprint”

“It’s all about the subscriber”

“There’s nothing like amazing research that’s gonna put you as the most credible resource in the industry”

“The audience will absolutely fell you what they will give you money for”

“Don’t fall in love with the product, fall in love with your audience”

What You’ll Learn:

  • The “Content Tilt”, how to embrace it and find your own.
  • The essentials of marketing.
  • How to build an audience, and what to focus on when monetizing the experience.
  • How to integrate a crucial, yet rarely used marketing tactic beneficially
  • How to grow your brand into a media company
  • How to turn visitors into subscribers to grow your audience.

 

Key Links From The Show:

Killing Marketing — Joe’s Book

Joe’s Site

@joepulizzi – Joe’s Twitter Handle

 

Recommended Books:

Think and Grow Rich by Napoleon Hill

7 Habits of Highly Effective People by Stephen Covey

See Joe’s book in the key links

Filed Under: Uncategorized

E58: Utilizing Content Marketing To Grow A Massive Audience With Joe Pulizzi

December 6, 2017 by Marc Guberti Leave a Comment

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company and the leading education and training organization for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world. He’s also the author of five books including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of the “Five Must Read Business Books of 2013” by Fortune Magazine.

Quotes To Remember:

“There’s a lot of different ways to market a product, but if I’m going to choose one I’d choose content marketing”

“If you can build a loyal and trusting audience, you can create 10 different kinds of revenue”

“This is a marathon and not a sprint”

“It’s all about the subscriber”

“There’s nothing like amazing research that’s gonna put you as the most credible resource in the industry”

“Don’t fall in love with the product, fall in love with your audience”

What You’ll Learn:

  • The “Content Tilt”, how to embrace it and find your own.
  • The essentials of marketing.
  • How to build an audience, and what to focus on when monetizing the experience.
  • How to integrate a crucial, yet rarely used marketing tactic beneficially
  • How to grow your brand into a media company
  • How to turn visitors into subscribers to grow your audience.

 

Key Links From The Show:

Killing Marketing — Joe’s Book

Joe’s Site

@joepulizzi – Joe’s Twitter Handle

 

Recommended Books:

Think and Grow Rich by Napoleon Hill

7 Habits of Highly Effective People by Stephen Covey

See Joe’s book in the key links

 

Filed Under: Breakthrough Success

5 Tasks Every Blogger Should Be Outsourcing

December 5, 2017 by Marc Guberti 2 Comments

outsourcing

I have a team of freelancers who make my brand’s expansion possible. Some of their work directly aligns with expansions while others remove tasks from my shoulders. During that extra time outsourcing gives me, I get to expand my brand.

As my virtual summit came closer, I thought hard about what I currently outsource and what I need to outsource. I knew the virtual summit would open up more revenue, so I wanted to discover how I would utilize that revenue.

Outsourcing is a necessity for every business person. You can’t succeed without a team. I know you might hear the story of the rare lone wolf, but that same lone wolf would perform so much more efficiently and effectively with a team.

With that said, these are the five tasks that every blogger should be outsourcing:

#1: Social Media Management (√) 

This was THE first task I outsourced. I outsourced my Pinterest growth to a freelancer who grew my Pinterest account from 22,000 followers to 42,000 followers. I outsource my Twitter growth to this day.

If you continue to grow and maintain all of your social networks, you’ll have virtually no time to tackle the other business necessities. Big projects like hosting a virtual summit are out of the question.

If I didn’t outsource this one task, I wouldn’t have had enough time to interview the 50+ CMSS speakers.

 

#2: Email Responses (X)

Out of all of the tasks I want to outsource, email responses are the #1 task that I want to outsource. I routinely responded to 20-30 emails every day, and that number is only growing. If I am stuck in my inbox, I’m not creating new content, reading a book, or working on my next product.

Although I don’t do it with malice, I haven’t responded to many emails for several weeks due to the extra inbox traffic.

The inbox is important, but at the same time, it’s a trap.

When I contacted speakers for my virtual summit, many of them directed me to their virtual assistants. For one of the speakers, the VA and I sent each other over a dozen emails. That was over a dozen emails that this speaker didn’t have to read and respond to.

Now think of that on a large scale. I know some people don’t like the idea of having a gatekeeper of your own because gatekeepers seem annoying from the other end…especially in the beginning stages of building a brand.

However, hiring a VA to handle your emails gives you more time to do the things that people know you for.

For anyone wondering, Yaro Starak opened my eyes to this great concept with his blog post detailing how he hasn’t handled his inbox in 12 years (!)

#3: Polishing The Content (√)

Whether you write blog posts, create videos, or publish podcast episodes, you need to polish up that content. Right now, I have one content editor, one podcast editor, and two video editors.

They polish up my content so it comes out superb. At the same time, I don’t have the time to polish all of the content that I create.

For instance, every CMSS session was anywhere from 30-60 minutes long. With 50+ speakers, that adds up to a total of 25-50 hours of content.

If I had to edit all of those videos to get rid of clicks and other background noise, I would have been a goner (or only had 10 speakers for that virtual summit).

I had two video editors working on that virtual summit, and they’ll be back for future summits as well.

But polishing your content isn’t just an issue of time, but for some people, also an issue of frustration. While some people enjoy editing their blog posts, videos, and podcast episodes, I absolutely dread the process. I even dread scheduling my content. That’s how bad I am with the things that happen outside of content creation.

Instead of coping with this issue, I have outsourced it. In my ideal life, I enjoy every second of every day, and even if I’m only not enjoying one minute (the time it takes to schedule a piece of content), I’m not living my ideal life.

Outsourcing this task simply gives me more time to write the content without feeling that “Ugh” feeling of having to proofread and edit it all.

#4: Outreach (X)

For my first virtual summit, I manually did research and contacted hundreds of potential speakers. While I learned a lot about the process, it took up a large amount of my time.

The goal for future virtual summits is to outsource the outreach…especially the affiliate recruitment.

I didn’t recruit a single affiliate for the Content Marketing Success Summit. All I did was get the speakers. I got lucky because Matt McWilliams promoted my affiliate program to his audience (he’s a JV legend, but with that said, I believe that the harder you work, the luckier you get).

While Matt greatly helped me with the Content Marketing Success Summit, I want my own method for recruiting affiliates. I’m outsourcing someone for that.

#5: Advertising (X)

If you don’t know advertising, you can either learn it or have someone else do it for you. I’m a fan of the latter because advertising platforms constantly change, and you need to choose your priorities carefully.

With that said, you need to be careful with who you hire for your ad spend. If you go down this route, chances are you have hundreds if not thousands of dollars you’re willing to spend. You want the freelancer who will give you $1 targeted conversions, not the one who will give you $10  targeted conversions.

Go with the best freelancer even if that means taking a big hit in your wallet. The best freelancer will virtually pay for himself/herself because of the advertising profits you generate.

Before hiring someone to handle your advertising, make sure your landing page converts well and has an autoresponder that converts very well. All of the $1 targeted conversions in the world won’t do you any good if you can’t get them to buy…in fact, it would do more harm than good because of the ad spend.

In Conclusion

Outsourcing your tasks is critical for your growth as a blogger and entrepreneur. Make a commitment to outsource these tasks now. Does it cost money? Yes it does. You might be spending thousands of dollars every month to keep your freelancer army going.

But what you spend in money you make up with time. Money is a renewable resource. Want more of it? Just work smarter, apply more effort, and do a product launch. Want more time? Tough luck.

What are your thoughts on this list? Do you know of any other tasks we should be outsourcing? Sound off in the comments section below.

Filed Under: productivity

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 254
  • Go to page 255
  • Go to page 256
  • Go to page 257
  • Go to page 258
  • Interim pages omitted …
  • Go to page 523
  • Go to Next Page »

Primary Sidebar

I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

Listen to the Podcast

Click here to grab your FREE copy of "27 Ways To Get More Retweets On Twitter"

Copyright © 2025 · Genesis Sample on Genesis Framework · WordPress · Log in