Marc's Blog

Content Writing and Marketing Services

Marc Guberti

A Goal Without A Plan Is Just A Wish

by 11 Comments

Shooting Star

It is easy to give yourself a goal and write it down. Getting that goal accomplished is not.

Most people go into their goals without giving themselves any kind of plan to get there. If you want to double your sales, how are you going to make that happen. The only way to make your goal happen is by giving yourself a plan and implementing that plan.

I find it annoying when people wish upon a star. Most people who wish upon a star simply wish for something to happen, and just by making the wish, most people expect that wish to automatically happen. No matter how many stars you wish upon, that goal will not get accomplished without a plan.

A goal without a plan is just a wish such as becoming a professional athlete and have a big house. How could those things possible happen? Creating the right plan will allow you to experience the results you want to see.

Stop wishing and start planning.

 

Why You Need To Take A Part In The Squidoo Challenge

by Leave a Comment

Squidoo Logo

I have been on Squidoo for several years and have been able to make several thousand dollars on the platform. Squidoo is a great way to meet new people, build strong connections with potential customers, and learn a lot about writing quality content. Many of the lessons I have learned about writing quality content for this blog and my eBooks came from Squidoo’s writers.

Squidoo encountered an unexpected decline in traffic and went from 1 million daily visitors to 250,000 daily visitors. A contributing factor towards Squidoo’s decline were new changes, some writers leaving Squidoo, and the 1% who used Squidoo to promote spam. However, Squidoo is on the rise. The revenue per page on Squidoo is going to grow dramatically in the next year, and taking advantage of Squidoo’s future revival and further success is not time-consuming.

In my Squidoo Challenge, I mention how easy it is for Squidoo to rebound from its current 250,000 daily visitors to 1 million daily visitors. In fact, Squidoo could even go back to 2 million users and some pages on Squidoo would end up making a guaranteed $100 every month. The people who help bring Squidoo back to where it was are going to benefit the most when Squidoo gets back to where it was.

Squidoo has a great community of writers who enjoy sharing each other’s content and advising new writers as well. By becoming a part of that community, you will be able to learn more about writing quality content and build more connections while making money at the same time! If you do not have a Squidoo account, then what are you waiting for? Join us.

 

Why Posting Your Tweets To Facebook Is A Bad Idea

by 8 Comments

Posting Tweets To Facebook Settings

There are too many people who connect Twitter and Facebook together so all of their tweets are automatically posted on their Facebook accounts. Some people who connect their Twitter and Facebook accounts do so just to make sure something appears on their Facebook account every day while others think they are effectively systematizing their Facebook accounts.

However, if your Facebook and Twitter accounts are connected, all of your tweets will get posted on your Facebook account. If you are having a conversation with one of your friends or business partners on Twitter, all of the tweets you send during that conversation will also get posted to your Facebook account. The two problems that occur is that some people will not care for the conversation, but the bigger problem is that the people viewing your posts only get to see your part of the conversation. They do not get to see how your friend or business partner is responding to your tweets.

While it is possible to schedule posts, it is not possible to run a successful, systematized social network. It is possible to run a successful social network, but attempting to systematize that social network results in you sacrificing the most important thing about social media: being social. Instead of trying to systematize Facebook by posting your tweets to Facebook, you should create quality posts on Facebook (scheduled or at the moment) and respond to the people who respond to your Facebook posts.

Social media was created to dramatically increase the ability for people to communicate with others in the same town, city, state, country, continent, and world. In order to be successful on social media, we need to use social media for the reason it was created in the first place. Connecting Facebook and Twitter in an attempt to systematize your Facebook account is not the right way to get the job done.

 

The Only Good Change Is The One That Matters To The Customer

by Leave a Comment

Time For Change

It has been established that innovations are critical towards getting more customers. Instead of doing what everyone else does, you have to be different. Whether you are different by raising your prices or offering a high quality product, you need to differentiate yourself from the competition.

However, this idea has brought forth the idea that any innovation is a good one. That is simply not the case. There are several innovations that are not effective. The only innovations that are effective are the ones that people notice. If your customers do not notice your innovation, then it’s not going to work.

Authors who add content to already published books do not just add a few pages. Adding a few pages would be a minor change that went unnoticed. Instead, when authors update their already published books, they are adding several pages to those published books. Some authors write an additional 40 pages that get added to an already published book. The people who purchased their book the first time will end up purchasing their book the second time because 40 pages is a lot of new content. 40 pages is a noticeable change which results in more sales.

When you make changes to your business model, you need to make positive changes that your customers will notice. Electric powered cars get noticed because they are safer for the environment.

Before you make a change to your business or product, ask yourself if your customers would be able to see and appreciate the change that you are going to make.

 

The Magnificent Power Of Asking

by 13 Comments

Just Ask

One of the most underrated but powerful ways to grow your business and get more sales is asking. There is no harm with asking. If you ask a blogger to promote your book, the worst thing that can happen is that the blogger says no. If the blogger says yes, then one more person is promoting your book. Your book gets a backlink and extra sales.

Asking can lead to better business opportunities. Every time someone sends a pitch to reporter’s query on HARO, they are asking if they fit the story. The worst thing that happens is that the reporter rejects the story. The best thing that can happen is that the reporter takes your story, asks you for more information, and then publishes your story. That’s how I got featured on the US News.

One of the people who I interviewed for Lead The Stampede was Dan Nainan, the world-renowned comedian. I knew I would include Dan in Lead The Stampede whether he followed me on Twitter or not, but I decided to ask him if he could follow me on Twitter. I worded my request in the right way (I was not begging), and he ended up following me. Dan has over 400,000 people and he only follows 40 people. I am one of those 40 people only because I decided to ask Dan if he would like to follow me on Twitter.

What are some of the things you can ask? Ask the questions that you are afraid to ask. By asking these kinds of questions, you are showing an interest in what you do and getting the desired result. If you can ask a question in a way that does not look like begging, you can get the result you want many times.

 

5 Ways To Make Money Online

by 3 Comments

For newbies, making money online is an enigma. There are thousands of ways to make money online, but deciding which methods to go with is the challenging part. I remember when I wanted to learn about making money online. Just like everyone else, I simply Googled “how to make money online.” In less than a second, over 2.2 billion search results came up on Google. It is easy to be overwhelmed by all of the articles that share different tactics to making money online. If you are continuing your search for ways to make money online, I am going to end your search by showing you 5 ways to make money online that you need to implement right away.

  1. Write eBooks. You can publish eBooks on Kindle, iTunes, Nook, and others places as well. The royalty you get per eBook depends on which service you are using and what you charge for your eBook.
  2. Create training courses. Training courses can be sold for more money than an eBook, and a training course can also be used to promote an eBook. In my Twitter Domination training course, I give away almost half of my How To Be Successful On Twitter book for free.
  3. Have multiple products. Having multiple products guarantees the possibility of returning customers. When a customer likes your first product, you want to give that customer a place to go after they have utilized your first product. That place to go would be your second product.
  4. Use Squidoo. Squidoo is a free way to get backlinks to your blog, create websites, and get paid at the same time. Some people make over $1,000 on Squidoo every month!
  5. Create a membership site. Membership sites are similar to training courses. The only difference is that a membership site results in a recurring revenue while a training course is one flat rate.

The reason the list was cut down to only five ways to make money online is because a blog post containing a lot of ways for people to make money online would overwhelming. In Honest Ways To Make Money Online, I go more in detail about the different ways to make money online, but for now, these are the five tips that you should implement right away.