Facebook

3 Strategies To Grow Your Facebook Group

January 4, 2020 by Marc Guberti Leave a Comment

Imagine growing a Facebook Group and having thousands of active members. Many of these members are on your email list and some of them have already bought your products.

This is what can happen if you commit to growing a Facebook Group.

It’s a very helpful asset to get more traffic from your social media marketing efforts.

My Facebook Group is approaching 1,000 members, but just because of a change I recently implemented, that group has allowed me to add 100s of people to my email list.

For every new 1,000 members added to the group, I can expect to get an extra 700-800 subscribers to my email list.

How is this possible? I’ll explain shortly, but first I’m going to share some strategies you can use to grow your Facebook Group.

Strategy #1: Provide Exclusive Interviews

Bringing guests into the Facebook Group and interviewing them is a great value add for existing members.

However, these interviews can also get more people in the group.

One strategy I utilize is asking each guest to promote the upcoming interview to their audiences. That way, not only do I promote the interview to my audience, but someone else is promoting the interview as well.

You have two options for growing your Facebook Group and email list.

The first option is to lead people to a landing page where they subscribe to get notified about the interview.

In the welcome email, you proceed to tell them to join your Facebook Group because that’s where the interview will be.

The benefit with this strategy is that you can have better email copy with those new subscribers through your autoresponder. You can adapt your email copy based on who the speaker is and what subject material will be covered.

In other words, it’s more than just a generic autoresponder sequence.

The second option is to lead people to your Facebook Group. This will grow your Facebook Group more than the previous method because some people who join your email list will forget to join your Facebook Group.

The boost in new members and engagement will also help you rank better in Facebook’s algorithm which will help you attract new members.

So there are benefits to each.

But how do we get new members to join our email list? The answer is by asking new members a few questions.

If you ask too many questions, pending members won’t bother to fill them out.

That’s why I only ask three questions. You can ask more questions later on by following-up with new members (Facebook doesn’t let you automate this part).

These are the three questions you should ask:

Why do you want to join [your group]?
What is your email address?
Are you interested in receiving a free income spreadsheet you can use to track your income and expenses?

You could also finish question #3 with “If so, please enter your email address below,” and change or remove Question 2, but this method works for me right now.

I may A/B Split Test it to see if changing Question 3 gets different results.

In any event, asking these types of questions will allow you to grow your email list. All you then do is copy and paste the individual emails into ConvertKit or your equivalent.

Most of the people who join the group are also interested in the Free Income Spreadsheet. As a result, they join my email list.

This is the secret to getting new members to join your email list. You can post something in the group asking current members if they are interested in the resource, but it works better once you have the questions set up for each person who wants to join your group.

Strategy #2: Optimize Your Group For The Facebook Algorithm

How many people are really searching “Breakthrough Success” in Facebook’s algorithm. If they are, it’s likely people who already know, like, and trust me.

For a long time, my group was just named Breakthrough Success. I recently changed the name to hit on a few keywords people would actually type into Facebook’s search engine.

The new name of the group is Breakthrough Success – Entrepreneurship I Digital Marketing I Grow Your Biz. Those are some of the keywords people type into Facebook to find different groups to join.

People who search “Breakthrough Success” likely know who I am. People who search “Entrepreneurship” may come across my brand for the first time.

You can also work more keywords into your description to get that extra SEO juice.

It’s important to note that Facebook only lets you change your group’s name once every 28 days. Do your research to make sure you’re picking the right keywords to rank for in your title because you’re stuck with them for almost a month.

Strategy #3: Boost Group Engagement

Facebook wants to promote groups that will keep people on their site longer. If you get good engagement in your group, Facebook interprets that as a positive sign and pushes out your group to more people.

You can start the process by posting into your group at least 3 times per week. I aim for daily posts to get in front of more of my members more often.

When I increased my frequency to daily posts, I got more likes and comments for my posts. Open ended questions such as “What’s one goal you want to achieve in 2020?” tend to get the most comments.

When someone comments on one of your posts, put that person on a list of people to continue reaching out to. Some people will leave a comment on one of your Facebook Group posts and then never leave a comment again.

This happens because people forget about you or spend the rest of the time in your group lurking and seeing what others are posting.

To avoid this, get into more individual conversations with people who have commented on past posts. Reach out to them using Facebook Messenger and continue the dialogue. If they have a birthday, wish them a Happy Birthday. Like their posts and leave a comment.

This is especially important to do in the early stages of the group when it is growing and gaining momentum.

To boost engagement even more, I use the cover photo for my Facebook Group to encourage people to click the notifications button.

People who click on notifications will get notified each time something new gets posted in the group.

This increases the likelihood these people continue to participate in the Breakthrough Success Group and leave comments on future posts.

In Conclusion

If you want to use Facebook to grow your business, you need to start your own Facebook Group. Facebook Pages get more pay-to-play as the years roll by and a personal account is great for business relationships.

However, a group helps you build relationships while growing your email list and revenue.

Facebook Groups continue to be an under utilized opportunity with everyone rushing to Facebook Ads and thinking that’s the only way to make money on Facebook.

What are your thoughts on Facebook Groups? Do you have any questions for me? Sound off in the comments section below.

How To Use Facebook Groups To Grow Your Business

February 6, 2018 by Marc Guberti Leave a Comment

Facebook advertising is one of the best forms of advertising ever available to business owners. It’s no wonder that most business owners think about growing on Facebook as nothing more than optimizing Facebook ads.

Yes, ads are powerful, but they are not the only viable way to grow your business on Facebook.

Enter Facebook Groups, a very old but seriously underrated feature on Facebook. In a group, you can interact with people who share specific interests. Get in the right groups, and great things happen.

But before we can approach using Facebook Groups to grow our businesses, we need to plan our approach.

Set Goals

The first step to approaching Facebook Groups is to set goals. What do you wish to gain from your experience? How do you wish to help others?

Getting clear on what you want will allow you to spot more groups that would be a good fit. I want to join groups that help me land guests for my podcast, get on more podcasts, and land speaking gigs.

I don’t just join any random Facebook Group. I join groups that help me achieve at least one of those three key objectives.

You need to set your goals before you consider joining a Facebook Group. Action without clear goals leads to misdirection and untapped potential.

Find The Right Groups

Once you set clear goals, the next step is to find the right groups. Search for groups on Facebook and look for active groups in your desired area.

Let’s say you want to become a better blogger. In that case, you’d look for blogger groups on Facebook and join them. However, you don’t want to join the inactive groups.

Facebook makes it very easy to determine the level of activity within each group. You’ll ideally want to join groups where new posts get published every day. Daily posts indicates an active group.

Participate

Once you find the right group, it’s time to participate. While lurking around in some groups will help you achieve your goals, putting yourself out there is more powerful…100% of the time.

You can ask your own questions and answer other people’s questions. You can get immediate feedback on what you should and shouldn’t do. You can test out your ideas to a small group to determine which ideas would work well with your targeted audience.

Make it a goal to post at least once per day in any of the groups that you are in. Chances are you use Facebook every day. Make some of that time productive.

Create Your Own Group

Joining other Facebook groups and participating in them will give you a better feel for the process. When you’re ready, you should start your own Facebook Group.

Facebook Groups are one of the most underrated features available to Facebook. While their ads work really well, you can optimize a group to work just as well if not better than Facebook ads.

It’s difficult in the beginning to grow the group. But once you show some effort on your side, Facebook will use its leverage to promote your group to more people.

Promote your Facebook Group to any of your existing audiences. Tweet about it, tell your Instagram followers, email your list about it, and promote it through any other means. Getting friends to help spread the word is another important promotional tactic.

They know people you don’t, and growing your Facebook Group through virtually any means will put you on Facebook’s radar in a positive way.

Managing Your Group

Success is not final and failure is not fatal. To rise above failure, you must change your input so you get different outputs.

To preserve a successful Facebook Group, you need to manage it well. Managing the group means the following:

#1: Ensure Members Follow The Rules

Every Facebook Group has a set of rules. These rules are designed to provide a better experience and dissuade spammers from joining the group.

If someone does break the rules, you must take swift action. If someone promotes their Facebook Group in your group, and that’s against the rules, you need to delete that post within 24 hours and issue a stern warning to that person. If you clearly stated this was a rule, you can issue the ban right then and there.

#2: Engage With Members In The Group

There’s more to managing your Facebook Group than policing your members. Members enjoy it when the group owner takes some time to engage with their posts.

If your members are actively posting, reward this behavior by jumping into the conversation. Whether it’s something as easy as a like or slightly more detailed as a comment, your members will feel appreciated if you initiate this level of engagement.

#3: Post In The Group

You constantly set the example for all members in your group. If you don’t post often, your members won’t post often. In the beginning, you need to post once per day to make other members realize they can do the same.

Turn some of your posts into questions. Ask for a tactic or recommendation. Get more members more comfortable with contributing more activity in the group.

If you stick with it long enough, this high level of activity will soon generate itself. Remember that you set the culture within the group. If you become inconsistent before the group takes off, you’ll rarely see another member post in the group.

#4: Encourage People To Post

Each of your posts is designed to get more people to post in the group. People will fill in the gaps if they see a benefit.

In other words, why would someone want to post in your group in the first place?

I joined the Podcast Movement Facebook Group to learn more about podcasting, find guests, and land more interviews. When I asked my first question, past members were quick to respond with very useful information.

Their responses cut my episode storage costs in half. Now I post something into the group every week.

Providing more benefits like those will encourage more interaction within the group. Even if you’re the only person answering questions in the beginning, you’ll encourage more people to post questions and share their answers.

In Conclusion

Facebook Groups are one of the most underrated features on social media at large. Utilizing them will take time, but once you generate the initial momentum, Facebook will start generating more momentum.

As long as you continue to drive engagement within the group, Facebook’s momentum will seem to continue forever.

What are your thoughts on leveraging Facebook Groups? Do you have any tactics for us? Do you have a question for me? Sound off in the comments section below.

How To Utilize Facebook’s Most Underrated Feature

January 13, 2018 by Marc Guberti Leave a Comment

Facebook is a sprawling social network with over 2 billion users. When most people talk about using Facebook for business, the conversation immediately heads towards Facebook advertising.

Their advertising is second to none in the social media space, but there’s a completely underutilized part of Facebook. Chances are you’ve seen it in action but haven’t taken them as seriously as you should.

This underrated feature is good old Facebook Groups. Some groups have hundreds or even thousands of targeted and engaged people within your niche. Find the right group, and you’ll find the exact place your target audience likes to hang out.

But Facebook Groups is an archaic approach to an innovative social network that is normally touted for its ads and live videos. Let’s take a deep dive into Facebook Groups and see how they can positively impact your brand.

Ask Questions

Many groups provide members the ability to interact and ask as many questions as they desire. Using that to your advantage will help you get the answers you seek and connect you with more people in the group.

I like to ask at least one question per day in one of the groups I’m in. This allows me to receive answers instead of conducting additional research to come across the same answers.

Asking questions always saves me time, and depending on the question, some answers also save me money that I would have spent. The questions you ask will be dependent on the group you’re in, but don’t be a lurker. As you join more Facebook Groups, you should set the goal to post at least 3 times per day into different groups.

Join 3 Groups Every Week

No matter how many groups you are currently in, you are missing out on a big segment of your market. Joining three groups every week will help remedy this problem.

While it’s great to be very active in one group, it’s not always easy to maintain that level of activity for two reasons:

You need to consistently think of a question every day that you have about a single topic?
The other members of the group need to consistently ask questions that you can answer, and you need to provide your answer before someone else in the group provides the same answer.

It’s difficult to dominate a single group, so it’s better to diversify your efforts across various groups and being active in all of them.

Post At Least 3 Times Per Day Into Different Groups

As you join more groups, a problem emerges. How do you actively post in all of those group boards?

This daily habit is the answer.

By committing to posting in at least 3 different groups each day, you publish 21 posts in various groups each week. If you spread those posts across various groups while honing in on 1-2 groups, you can continue joining 3 groups every week and meaningfully contributing to them.

This strategy allows you to combine the quantity of groups with quality interaction. At first, it may seem difficult to post at least 3 times in different groups, but the more you apply this habit, and the more groups you’re in, the easier this will become.

Using Facebook Groups To Expand Your Business

So far, I’ve positioned Facebook Groups as a place where you can ask and answer questions similar to Quora. However, the dynamic of these two sites is different.

On Quora, people move from question to question either to answer these questions or look at the responses. On Facebook, the community is more closely knit which makes it easy to build connections.

In one group I’m in, a member went above and beyond in answering one of my questions. I did some research on her and decided she would be a great fit for my Breakthrough Success Podcast. She ended up becoming a guest on the Breakthrough Success Podcast.

But Facebook Groups are more than just Q&A hubs with connection potential. Remember, if you choose the right group, the members represent the core of your targeted, engaged audience. To be more specific, potential customers.

With this in mind, pay more attention to the questions they ask. What types of questions come up the most?

By answering this question, you’ll access a treasure trove of content and product ideas. Wondering what your next blog post should be about? See what questions people are asking. Want to create a product with high demand? See what questions people are asking.

The best way to come up with the best ideas is discover what the best people in your niche want to know more about.

In Conclusion

When you read most articles about growing your business with Facebook, the conversation leans towards Facebook advertising and doing live videos.

Facebook Groups often get cast to the side, and yet they are one of the best functionalities Facebook provides.

By the end of the day, join at least one Facebook Group you weren’t in before. Post in a Facebook Group you’re already in. Get this habit down, and then incorporate three daily posts and three new groups every week. With these habits in play, it will be easier for you utilize one of the greatest opportunities Facebook has to offer for business owners.

What are your thoughts about Facebook Groups? Are you active in any of the groups you’re in? Do you have a question for me? Sound off in the comments section below.

8 Ways To Drive More Traffic To Your Facebook Page

July 17, 2015 by Marc Guberti 4 Comments

With over 1.44 billion monthly active users and over 900 million daily active users, it is fair to say that Facebook is the supreme social network in terms of user base. Facebook’s ever growing popularity and significance make it a crucial social network for your business to get on and optimize effectively. Facebook has made rules over the years that now make it more difficult for business pages to get their content in front of their audiences, but once you get a massive audience to see your Facebook content, they’ll come back to your Facebook Page numerous times. Remember that most of the 900 million people who log into Facebook every day also spend over an hour on the social media behemoth per day. Facebook is still important, and it’s importance grows as the days go by. If you don’t optimize Facebook for your business, then now is the time to start. If you already have a Facebook Page or want to get one, that Facebook Page needs more traffic. Here are eight ways to drive the traffic to your Facebook Page:

#1: Promote Your Facebook Page On Your Other Social Networks

One of the most basic ways to promote your Facebook Page is by promoting it to the audience that you have already built. I use my social networks to promote each other, and depending on my needs in the moment, I may spend extra time promoting one of my social networks. When I decided to get back on YouTube, I went off to Twitter for the channel promotion. I have gained thousands of subscribers for my YouTube channel ever since the promotion started. This cool story about my YouTube channel is a cool story that you can replicate for your Facebook Page so it gets thousands of likes. You don’t want to be over-promotional on social media, but it is okay to promote yourself and your other social media accounts often.

#2: Promote Your Facebook Page On Your Blog

There are WordPress plugins that allow you to display your Facebook Page and some of its posts directly on your blog. If your blog visitors like your content, then they will be enticed to like your Facebook Page. However, your blog visitors will only like your Facebook Page if you include a call-to-action. You can include a call-to-action through your blog’s sidebar. If you do not have a fancy widget or plugin that displays your Facebook Page and the like button, you can always take an image of the Facebook logo that says “Like Us On Facebook” or something of that nature and link it to your Facebook Page. That way, when someone clicks the “Like Us On Facebook” picture on your blog’s sidebar, they will get sent to your Facebook Page.

#3: Tell Your Email List About It

Now that you know to promote your Facebook Page to your current audience, why stop short at the email list? If you send meaningful email blasts to your subscribers, then your email list will be your best source for traffic, sales, and social media growth. When you get started with your first Facebook Page or start to take an older Facebook Page more seriously, you can let the people on your email list know about the change. The people on your email list are usually your biggest supporters, and in addition to the likes and engagement your Facebook Page generates from the email blast, you may also get emails from the people on your list who enjoy what you are doing with your Facebook Page or just enjoy your brand as a whole. These types of emails are very motivating, and they never get old. Even the most successful, inspirational individuals like it when they get more motivation to do something.

#4: Participate In Facebook Groups

Have you heard of the saying “go where your audience is”? When you search for keywords that revolve around your niche, you will come across active Facebook Groups that may have thousands of people within your niche. The people who are a part of the Facebook Group would probably click the like button on your Facebook Page, but only if they see your Facebook Page.

The best way to get people in a Facebook Group to see and like your page is if you join the group through your Facebook Page instead of joining it through your personal account. Joining Facebook Groups with your Page allows every comment or post you put in the Group to promote your Facebook Page. When other group members hover their mouses onto your name, they will see your Facebook Page and the like button instead of the personal account and the “Add friend” option.

When you do participate in Facebook Groups, you must participate by the Group Rules. 99% of the time, that means you are not promoting your Facebook Page in post or comment. You can post and comment using your Facebook Page, but the moment you post something along the lines of “Please like my Facebook Page,” you will lose respect within that group and most likely get kicked out. Look at how other people in the Group interact with each other before jumping in. By looking at how other people interact, you will learn how to interact in a way that the other group members will notice and appreciate.

#5: Do Shout Out Exchanges With Other Facebook Pages

One of the most underrated ways to get more Facebook Page likes is to do shout out exchanges with other Facebook Pages. SEO expert Neil Patel used this one strategy to accumulate thousands of likes for one of his Facebook Pages. Once your Facebook Page hits a certain number of likes (Neil waited until his page surpassed 3,000 likes), you should contact owners of Facebook Pages that are similar to your Facebook Page and ask for a shout out exchange. If you are a digital marketing expert with a Facebook Page about digital marketing, you would use this strategy to target other digital marketers who have successful Facebook Pages.

The people you contact should have close to the same number of likes as you do. If you contact someone with a small number of likes compared to the amount of likes you have, then you won’t get the good end of the deal. If you contact someone with 10 times as many likes as you, then that person probably won’t agree to do the shout out exchange since that person wouldn’t get the good end of the deal. If you have 3,000 likes, you should be contacting people who have 2,500-5,000 Facebook Page likes. That way, more people will say yes to your shout out request. You can both agree to delete the shout out post eight hours after you both send the shout out posts so your Facebook Pages don’t appear over-promotional. Most Facebook Page owners say no to these types of requests, but if you get 10 people with 3,000 likes to say yes, then your Facebook Page will be put in front of 30,000 additional people who may then choose to like your page.

You also get the benefit of helping someone else in your niche to grow and thrive on Facebook. With this strategy, you and the Facebook Page owner who agrees to the shout out exchange will bring each other up to the next level.

#6: Post Multiple Times Per Day

You can generate traffic from your blog and other social networks, but you should also generate traffic from Facebook itself. Exchanging shout outs with other Facebook Pages similar to yours is one way to get traffic from Facebook, but one of the main ways to get more traffic from Facebook is by posting on your Facebook Page multiple times per day.

Not only is it important to post on your Facebook Page multiple times per day to get more traffic, but posting on your Facebook Page multiple times per day allows you to build a stronger relationship between you and the audience that you have already built. There is no point in having a successful Facebook Page with over 100,000 likes if you won’t interact with your audience by sending out posts.

#7: Look At Your Page Insights

Knowing when to post content is just as important as posting content. With a Facebook Page, you get Facebook Page Insights provided to you free of charge. These Insights let you know when a large percentage of your audience is on Facebook, and this information will let you know which times of the day are the sweet spots for posting your content. You may discover, for instance, that more people in your audience are on Facebook every Tuesday at 6 pm than any other time on Tuesday. You should primarily send Facebook posts at optimal times when you know your audience would see those posts so that those posts can spread farther and attract more engagement.

#8: Use Facebook Advertising

Facebook advertising is one of the most powerful forms of promotion on Facebook, and some people rely on Facebook ads to get hundreds of thousands of likes. Some marketers have perfected the system and get thousands of likes for under $100. If you spent $10 per day to promote a Facebook ad, and you optimized your ad to perform well, then your Facebook Page could potentially get thousands of likes every month all for just $300 per month. It takes time and practice to reach that point, but once you reach the point of getting thousands of likes for a few hundred dollars, then you will have a large audience to interact with. If you have landing pages to get more subscribers, and you promote your landing pages to your Facebook audience (preferably promote the landing page with an ad), then your email list would get super-sized. The result of a super-sized email list is that the next time you do some type of product promotion, you will generate more revenue, and some of that extra revenue can go into the Facebook ads. It is all a matter of starting that cycle to a point where you can always count on it for your business.

In Conclusion

With Facebook approaching 1 billion daily active users, Facebook Pages are constantly growing in importance. If you spend time every day growing your Facebook audience, your Facebook audience could potentially transform your brand. You can jumpstart your Facebook growth by spending some money on Facebook advertisements, but none of the growth matters if you are not posting new content on your Facebook Page and taking the time to interact with your audience.

Do you use Facebook for your brand? Do you think Facebook’s new rules restrict Business Pages to the point where the results are not worth the time and money? Do you have an additional tip for generating more traffic to your Facebook Page? Please share your thoughts and advice below.

8 Benefits That Come With Starting Your Own Facebook Group Page

June 8, 2015 by Marc Guberti 4 Comments

Are you a part of a Facebook Group Page? With over 1.25 billion users, Facebook is the powerhouse of the social networks, but interacting with a large audience on Facebook isn’t as easy as it sounds. Few brands ever get to interact with 1% of Facebook’s users. When put into perspective, the millions of likes some Facebook pages accrued sounds minuscule compared to the number of active users on the platform.

However, having millions of likes doesn’t guarantee success on Facebook. Although the audience size is important, it’s not the only factor. How you interact with that audience and build a community with the people in your audience is just as important (if not more important) as having the large audience. Out of all of the methods of growing a Facebook audience, creating your own Facebook Group Page is the most underrated way to grow an audience that matters for your brand. If you don’t have a Facebook Group Page already, here are 8 benefits that you should think about when making the decision of whether to create your own Facebook Group Page or not.

#1: Build A Community Of Likeminded People

When you create a Facebook Group Page in your niche, people in your niche will be attracted to that Facebook Group Page. In the beginning, it may be difficult to get many people to know about the group, but as your Facebook Group Page grows in membership, you will start to build a community of people who actively engage with one another. Some people may go back on Facebook just to see the activity in the Group Page.

When all of these people interact with each other in a meaningful way, and you occasionally become a part of conversations, these people will be appreciative of you making this entire experience possible. This will translate to a better reputation for your brand and potentially more product sales.

#2: More Exposure

When you create your own Facebook Group Page, you are in full control over what is allowed and not allowed to end up on the Facebook Group Page. Moreover, you can post anything you desire on this Facebook Group Page, but anything irrelevant will hurt the community and anything inappropriate will taint your reputation as a whole.

You can use your Facebook Group Page as a platform to promote your blog posts, YouTube videos, landing pages, and products. You don’t want to over-promote on this Facebook Group Page because the members in the community will get sick of it. It is important to remember that the community can communicate via other Facebook Group Pages and other methods. If you want members to stick around, but you also want to promote your stuff on occasion, only do self-promotion 1-2 times per month and spend most of the time interacting in the Facebook Group Page in a non-self-promotional manner. You can also pin a self-promotional post to the top of the Facebook Group Page, but only if it is relevant and not over-promotional.

#3: Incentive For People To Buy Your Training Courses

Many of the top leaders have a habit of over-delivering so potential customers are more likely to buy their products. If you create a training course or a product of any kind, you can offer exclusive access to one of your Facebook Group Pages that is only given to people who buy your particular product. You get more product sales, and since the people in this Facebook Group Page are paying customers, they will take the Group Page more seriously (they paid for access), and they may buy your other products in the future.

#4: People Spend A Lot Of Time On Facebook

Out of all of the social networks on the web, Facebook gets most of our time. What is initially a way to see what’s new with our friends turns into an endless journey that consists of hours of reading other people’s posts and watching videos. The great thing about Facebook’s addictiveness is that people will scroll through their home feeds, and they may come across one of the posts from your Group Page.

When someone comes across a post from your Group Page on the home feed, that post doesn’t have to necessarily be a post that you published. If another member posts something to your Group Page, people will see that post (and your Group Page) on their home feeds. Being seen often builds brand recognition and trust. If you see the same Group Page often, and it seems interesting, then you will want a piece of the action. What may initially start out with a few likes for certain posts will turn into comments, and that will eventually lead to new posts on the Group Page.

#5: Friends Will Give Access To Their Friends

If you give your friends permission to give access to the Facebook Group Page to their friends, then the membership of your Facebook Group Page will grow. Not only will membership grow, but many of the new members would be people interested in your niche. How do I know this? It’s based on the way we communicate with one another.

People like to help their friends in part because of the friends’ reactions and the feeling of self-gratitude that goes along for the ride. People like to add relevant topics to conversations and make good recommendations that are relevant to another person’s interests. If your friend writes music, are you going to send that friend an invite to a Group Page about computers? What are the chances of that friend accepting that request? What would it do to the friendship if you send this friend multiple emails inviting them to join various Group Pages about computers (probably little to nothing, but many people assume the worst)?

Instead of sending an email blast to all of your friends about the computer Facebook Group Page you are a part of, you may only send the email to a few of your friends who are interested in that area. Then, you can have meaningful conversations with your friends about computers, and those conversations may turn into posts on the actual group page.

The main point is that when friends give access of your Facebook Group Page to their friends, most of the friends with newly given access will be interested in your Facebook Group Page’s topic.

#6: Get New Blog Post And Product Ideas

When your members interact with one another, you will start to get an idea of common questions your members have and what they appreciate. The content you post to the Facebook Group Page about one area of your expertise may get more likes and comments than the content you post to the Facebook Group Page about a different area of your expertise. Your readers may also post comments about your content that inspires your next blog post idea. Every relevant post and comment that goes on your Facebook Group Page can be the inspiration for your next blog post or product.

#7: Leadership Role

When you create your own Facebook Group Page, you are in essence the leader of that Group Page. You control what gets posted, create the rules, and provide your members with an empowering environment. If you do a good job at your leadership role in your Facebook Group Page, you will gain more respect from your members, and that respect will translate into your brand’s growth.

#8: Loyal Fan Base

The members who post and comment in your Facebook Group Page often form your loyal fan base. Having a loyal fan base is essential to the growth of your brand and spreading your message far and wide. The messenger can only do so much alone, but when the messenger has helpers, that messenger’s message will spread. Having a thriving Facebook Group Page is one way to get the helpers who will spread your message for free.

In Conclusion

If you do not have your own Facebook Group Page, then you are not tapping into the full power of the most popular social network on the web. Facebook Group Pages allow you to build meaningful communities of individuals interested in your niche, and as your reputation grows, these people may buy your products as the relationship builds.

What are your thoughts on starting a Facebook Group Page? Do you have any tips on getting more members on a Facebook Group Page? Please share your thoughts and advice below.