LinkedIn Archives - Marc's Blog

How To Use LinkedIn Videos To Double Your Exposure With Half The Effort

July 20, 2019 by Marc Guberti Leave a Comment

For video marketing, LinkedIn is one of the lowest hanging fruits imaginable. You can see it in these three videos.

They’re all around two minutes with most of the videos I put out a little under that mark. The background isn’t as nice as the YouTube videos and there’s literally no editing.

The video I did about virtual summits all the way on the right has almost 400 views.

All of these videos have over 10 comments and over 10 likes, hearts, etc.

And did I mention I spend very little time promoting these videos? Yep, just 2-3 minutes for each video, and these are the results.

YouTube is a different story. I have to grind hard just to get 100 views in a given day. Edited videos and a ton of promotion. I haven’t always reached the 100 daily views mark, especially in the last 28 days you’re seeing below.

It’s a good day if I get 100 views in one day for my entire channel. On LinkedIn, 100 views for my latest video isn’t just good. It’s become an expectation at this point.

And it’s not like I have a much bigger LinkedIn audience either.

On LinkedIn, I have a little over 4,000 connections
On YouTube, I have a little over 3,400 subscribers

AND I publish far more content on LinkedIn. On YouTube, I come out with 2-3 videos each week. On LinkedIn, I come out with 1-2 videos per day.

I did hire a YouTube coach so you can expect the subscribers and views per day to grow on YouTube. I believe YouTube is still a great place for video marketing which is why I am still committed to that platform.

However, the fact that I’m getting more views on LinkedIn than on YouTube with relatively little effort just shows how low of a hanging fruit LinkedIn is.

Important Lesson: YouTube & LinkedIn Visibility

The reason I have to work much harder to get 100 views on a YouTube video compared to 100 views on a LinkedIn video is because far more people know about YouTube.

When people think about video marketing, they immediately think about YouTube. Some may think about Facebook and Instagram.

But LinkedIn? No one’s thinking about LinkedIn right now. And that’s where the opportunity lies…for now.

As more people catch on, it might be harder to get an easy 100 views on LinkedIn than it is now.

So strike while the iron is hot.

How To Do It

The moment you’ve been waiting for. How I almost effortlessly get 100 views for each video I put out (these numbers would be higher if I published less frequency, but I prefer to create more content since we’re just talking about 1-2 minute videos).

Step 1 is easy. Just create the video, give it a nice description, and publish it. Including hashtags can help you get more discoverability and is strongly recommended.

Having over 4,000 connections on LinkedIn helps but isn’t the entire story. What’s been helping me is being with a group of people who are committed to engaging with each other’s posts.

Each time one of us posts something new, we go to that person’s post and engage with it. This group I’m in has about 10 people which means more engagement for my post.

This engagement helps my LinkedIn videos get in front of more of my 4,000 connections. And when I look through my likes and comments, I notice that it’s not just people in the group liking and commenting on my content. It’s also a bunch of people within my LinkedIn audience who aren’t in that group who like and comment on my videos.

Of course, you need an awesome post to get good engagement. I usually write a few paragraphs for each post I put out and stick in a few hashtags when appropriate.

But this is basically how I get 100+ views for each video I put out.

In Conclusion

YouTube is the top player in video marketing, but the top player isn’t always the one that will give YOU the best results. Right now, LinkedIn is really hot for me, and since it’s working right now, I’m doubling down.

Who knows when more people will discover LinkedIn or LinkedIn decides to make an algorithm change. Let me know your thoughts on LinkedIn and if you plan on using it for your video marketing.

If you want to work with me so you can get more visibility and make more money with your content, schedule a free strategy call with me here.

10 Easy Ways To Get More LinkedIn Connections

August 31, 2015 by Marc Guberti 4 Comments

LinkedIn is the most underrated social network on the web. Period.

I like to think of the social network as Whoville. Once you hear the little whisper from the speck on the clover, you will suddenly see LinkedIn’s potential. If you don’t hear the little whisper, then you don’t understand why some people only write blog posts about LinkedIn.

I only heard that whisper from the speck in the clover recently. I have written over a thousand blog posts on this blog about digital marketing. Less than 10 of those blog posts were about LinkedIn.

LinkedIn is more than an online portfolio of your experience. LinkedIn is a social network that presents opportunities and capabilities that none of the other social networks provide.

One way to tap into LinkedIn is to connect with more people. While it’s easy to reach 500+ connections and call it a day, you can connect with more people and open the door to more opportunities.

Getting more LinkedIn connections is a big factor towards success. Learn how to get more connections now:

#1: Send Invites To The Right People

There are two things to remember about connecting with people on LinkedIn:

Not everyone will connect with you
Not everyone is worth connecting with

Sending invites allows you to get connected with people on LinkedIn. However, you don’t want to send invites to random people. You want to send these invites to highly targeted people.

When I connect with people on LinkedIn, I look for social media experts, reporters, and public speakers. I look for the people I can provide value to, benefit from, and engage with.

#2: Write Meaningful Invites

Tell me if this sounds familiar:

“I’d like to add you to my professional network on LinkedIn.”

It’s the generic message that LinkedIn gives you for sending an invitation. Although this generic message can be edited, most people prefer to send the invitation without making the changes.

Make the changes. A generic invitation is never meaningful. A meaningful invitation indicates that you actually know something about the person you are trying to connect with.

For most LinkedIn invitations I send, I spend less than a minute on the person’s profile and use some info from the LinkedIn profile to craft a meaningful invitation. If I want to connect with someone and have that person remember me, I dig a bit deeper. Sometimes I’ll look at someone’s profile and content for 30 minutes just to craft the ideal invitation.

#3: Publish Posts On LinkedIn Every Day

One of LinkedIn’s features is that you can publish posts on LinkedIn in the same way you would publish a blog post. You add a background picture, type the content, tag it based on LinkedIn’s suggestions, and then you’re all set.

Publishing posts on LinkedIn every day allows you to provide value to your connections. Some people in your LinkedIn audience may decide to share your LinkedIn posts—and by sharing, I mean doing something as simple as clicking “like” or leaving a comment.

Now, you may be thinking to yourself, “How am I going to publish a new post on LinkedIn every day when I have so many other things to do?” The answer is to copy and paste the text of one of your old blog posts and make that your LinkedIn post.

This is the most time effective way to create a new LinkedIn post. Most of my LinkedIn posts are just my older blog posts. One of my first LinkedIn posts was called 100 Amazing Blogging Tips. The title may sound familiar. It’s the same exact title and content from this blog post.

Publishing your older blog posts as new LinkedIn posts doesn’t hurt SEO. As long as the content gets published on your blog first, Google will understand and rank your blog higher than the LinkedIn post.

Implementing this strategy also allows you to breath new life into your old blog posts.

#4: Engage With Other People’s LinkedIn Posts

As you begin publishing your own LinkedIn posts, look within your network and begin engaging with your connections’ posts. Leave a meaningful comment and like their posts.

If you like the same person’s content enough times, and that person notices, that person may feel obligated to look at some of your LinkedIn posts and like them.

Repeat the process with hundreds of people on LinkedIn, and we can be talking about hundreds of likes and a few within 24 hours of you publishing your next LinkedIn post. That momentum will help your LinkedIn post get traffic within LinkedIn.

Getting more traffic within LinkedIn opens the door to more potential connections. You can also like the posts written by people you aren’t connected with yet. That way, those people are likely to connect with you when you send the invitation.

#5: Leverage Your Audience

Everyone has an audience that can be leveraged. Whether you have a blog with 50 daily visitors, a blog with 1,000 daily visitors, or no blog, you have an audience. Let your audience—that includes family and friends—know about your LinkedIn account.

The people in your audience are very likely to connect with you on LinkedIn. They already know who you are and have a strong appreciation for what you do. Getting the people in your audience to connect with you on LinkedIn will give your profile a better ranking in LinkedIn’s search engine.

#6: Ask For Endorsements

It is okay to ask for endorsements, but only ask the right people. Friends, family, colleagues, and people you know well on the web are the people who you can ask. Getting enough people to endorse you for certain skills will make your profile look more appealing.

An appealing profile entices people to send you invitations. While sending invitations and getting connected with people is a great strategy, it wouldn’t hurt if people sent you the invitations.

When you ask for the endorsements, make sure you have them set up on your profile. Moreover, choose the best endorsements that fit what you are doing and the skill selection LinkedIn lets you choose from.

#7: Have A Professional Bio

A professional bio should mention your past professional achievements and connect them with what you do now. Strongly emphasize what you provide so people visiting your profile know if you are the right person for them to connect with.

You only want the right people to be connecting with you. If the people connecting with you have no interest in what you do, then what’s the point? A professional bio lets people know who you are.

#8: Personalize Your Bio

Although staying professional is important, many people forget about the personal side. Whether they admit it or not, people are interested in what you do when you are unplugged.

What do you do when you are off of LinkedIn? What are some skills or hobbies you have that don’t relate to your profession?

Adding some personalization to your bio and focusing on the professional aspect creates the perfect blend. The key reason personalization is so important is because people realize you are a human being. Now, they can relate to you.

One thing I mention is that I am a runner. I can’t tell you how many conversations I have had on my social networks about running. I have talked about my fastest times and listened to other people talk about their running stories.

Basically, in a sense, this interaction is one of the runner’s dreams—hearing cool stories and telling our coolest stories in vivid detail.

I would have lost out on this interactions if I didn’t mention I was a runner. Being a runner has nothing to do with my profession, but it sparks conversations and allows me to build deeper relationships with the people in my audience.

#9: Get Recommendations

Recommendations on LinkedIn are the most powerful type of social proof you can get from LinkedIn. In one word, LinkedIn Recommendations are testimonials. Nothing more and nothing less.

The special thing about a recommendation is that when someone leaves a recommendation, that person’s profile is linked to the recommendation. People who view your profile can see who left the recommendation, look at that person’s bio, and engage with that person.

If someone on LinkedIn recommends your consultation services, savvy visitors now have the ability to directly contact your past customer. Since the customer gave you a good recommendation, that customer is bound to say good things to your potential customer.

Word of mouth doesn’t sound as cool as Periscope. But it is as powerful as it has ever been.

#10: Utilize The Right LinkedIn Groups

LinkedIn Groups are sprouting in popularity. With their popularity, LinkedIn Groups have also generated success stories. One of the people I interviewed for my book Lead The Stampede tapped into a LinkedIn Group which got her featured on Forbes and amplified her message.

The right LinkedIn Groups are large and related to your niche. If a LinkedIn group has 30,000 members, there is a likelihood of a large audience reading and appreciating your content. There is also a chance that one of those people writes for Forbes.

In Conclusion

LinkedIn is a social network that can bring forth promising results. The people who heard the little whisper early on are now using LinkedIn to generate an astounding amount of sales and traffic.

Hopefully you hear the whisper now, and you seize the moment by getting started on LinkedIn now!

What are your thoughts on LinkedIn? Do you have any tip for getting more connections? What is your favorite LinkedIn feature? Sound off in the comments section below!

5 Tips For Using LinkedIn For Your Business

October 1, 2014 by Marc Guberti 2 Comments

Although LinkedIn is commonly used as a way for someone to find a good job in their area, it has many benefits for businesses as well. There are many businesses that use LinkedIn to get customers and appear on big media outlets. One person I know used LinkedIn to get written about in Forbes. If your business is not on LinkedIn now, you need to get on, and if you are on LinkedIn but don’t know what to do, here are five tips that you can implement so your business does better on LinkedIn.

#1: Build connections with the right people

Although there are many millions of LinkedIn users, there are only two types of connections that are the right ones to have. The first type of connection is a connection with a targeted person. Targeted people are the type of people who would be interested in your business’ message right when they connect with you, and these people could also become customers. If you write books about social media, and the person you connect with wants to learn more about social media, that person will be attracted to your books.

Some businesses, brick-and-mortars in particular, should make sure most of the people they connect with live nearby. If you are have a brick-and-mortar store in California, most of the people you connect with should be from California who would want to buy the products in your store. The great thing about LinkedIn it that you can find and connect with people based on their country, state/province, and city. That means if you are the brick-and-mortar store in California or anywhere else in the world, it is easy to find the connections who live nearby.

If you want to see how likely someone would buy one of your products, take a look at that person’s bio, posts, and some of the people who that person talks to. If you can conclude that the person has an interest in products or businesses similar to yours, these people may be open to your business and buying products from you.

The second person to build a connection with is the person who would give you a business opportunity. If you want to be a public speaker, connect with the people who have hosted public speaking events before.

#2: Interact with those connections

Just because someone connects with you does not mean that person is going to immediately buy your products. That’s because you need to establish a certain level of trust that entices this person to buy your products. Creating a friendship between you and this connection is essential towards building that trust.

It is a universal fact that we like to do things for someone else if we have a great conversation and develop some type of friendship. You are more likely to buy a product from your best friend than someone who you do not know. You want to interact with those connections so you are able to develop friendships.

Regardless of whether you have a few dozen or a few thousand connections, you should make it a point to interact with as many of your connections as possible. Some of these people may buy your products because they enjoy having conversations with you while others will present you with new opportunities. You never know how these friendships will pay off later in your journey.

#3: Promote your blog and products

LinkedIn is a great place to promote your blog and products. LinkedIn allows you to include links to your blog and products in your bio and leave descriptions for them both. Promoting your blog and products gives your connections a place to go after the conversation develops.

The ideal strategy is to promote your blog above all of your products. Then, make sure your blog is optimized to get email addresses and sales. The people who visit your blog long enough may decide to go back to your LinkedIn profile and see what products you have. The more enticing your description is, the more likely someone will be to buy one of your products.

#4: Create a LinkedIn Group

A LinkedIn group is a place where like-minded people are able to talk about a common niche. Like-minded people may buy products from you, and many of them will be great people to interact with. You will be able to learn more about your niche and empower others at the same time!

One of the perks to creating your own LinkedIn Groups is that you are able to make announcements which get sent to everyone’s inboxes. This could be a way for you to tell people about a discount for a product or promote the launch of another product.

However, with great power comes great responsibility. You want all of these like-minded people to stay in your group. That means constantly telling people about your products will make your group seem more like a way for you to do a big sales pitch than anything else. You should only send 1-2 announcements each month that promote one of your products and have other announcements that do not promote your products.

#5: Post status updates often

Let people know what you are doing next so you are able to build buzz for what you are doing. How is your next product going? Do you have any discounts your customers should know about? Did you recently write a blog post and want to share it with everyone? Posting status updates may also spark email conversations which are the best kinds of conversations to have to get more sales and subscribers.

When you post status updates, keep it related to your niche. LinkedIn is a very business savvy social network compared to the others which means most of the people who go on your LinkedIn account will want to learn more things about the niche you are in. Instead of telling people what you ate for breakfast this morning or going off-subject, constantly talk about your niche so your connections know what to expect when they view your LinkedIn posts.

In Conclusion

LinkedIn is a powerful social network that has a variety of possibilities. Using LinkedIn for your business has the potential to boost sales and bring more traffic to your blog. What are your thoughts on using LinkedIn for your business? Do you have any other methods that you use LinkedIn for? Please share your thoughts below.

5 Ways To Improve Your LinkedIn Profile

August 11, 2014 by Marc Guberti 6 Comments

Many people visit your LinkedIn profile before they decide whether to connect with you or not. People look at your profile to decide whether they are going to send one of their 3,000 invitations for you to connect with them. That means your profile needs to look nice and spiffy to bring in more connections. So how does that happen? How can your profile attract people and get them to connect with you? Here are five ways to do that:

Make sure your picture on LinkedIn is professional. Although not recommended, you could possibly get away with an unprofessional picture on Twitter and Facebook. LinkedIn is completely different. It is a social network in which professional business people connect with each other. Make sure you are wearing a tie and buttoned down collared shirt and having someone else take the picture so your LinkedIn profile shines.
Write a longer bio. Your bio represents who you are. If you have a short bio, visitors may believe that there is not much to know about you. Having a long bio tells your visitors that you have an interesting life and numerous accomplishments.
Have a blog. There are more reasons than ever to have your own blog. Having a blog gives you your own home on the web and boosts your credibility. It seems as if more people and organizations on LinkedIn than ever have their own blogs.
Have your own products. Having your own products is another way to make you look professional. A product tells people that you have enough expertise to create a product out of it. If you don’t have your own products, create them.
Include your location. It is okay for people to know what city you live in. People are shy of sharing their location because of the potential risk. You are still safe by sharing the city you live in. The only way someone could pinpoint your exact location is if they knew your address which is something that should not be put on a LinkedIn profile (unless the address is for a business). Including this in your LinkedIn profile will allow you to connect with people nearby, and you will appear in LinkedIn’s search engine more often.

Those are the five ways to improve your LinkedIn profile. Which methods on the list are your strengths and which ones are the weaknesses? Do you know of any other methods out there to improving a LinkedIn profile? Please share your thoughts and advice below.