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How To Stay Organized On Your Computer

September 7, 2017 by Marc Guberti Leave a Comment

organized computer

Computers have transformed the way we work and have allowed us to reach new levels of productivity.

However, extreme usage (and in some cases reliance) on computers can actually HURT our productivity.

In fact, we cause most of the technical headaches. Saving numerous documents and photos eventually slows down a computer, a problem that can only be solved with a massive clean up or a new computer.

Another problem is the actual creation of documents, making it a struggle to find information in a timely manner.

Part of the reason we buy a computer in the first place is to create documents and save photos. So if we try to care for our computers by not creating documents or saving pictures, its primary purpose is essentially lost.

But we must also consider the ways in which many of us organize our work and documents — all stuffed into one folder.  When, if fact, organization has been proven to boost productivity.

It’s easy to think that organization is limited to your desk space and the room you work in. But it goes much further than that, beginning with your computer.

Here’s how you keep all of your emails and other important stuff organized on your computer.

#1: Reduce Clutter

The more cluttered your computer, the more difficult it is to find the document you are looking for, which shouldn’t take more than a few seconds.

Our attention spans resemble that of a goldfish, and when the internet (and Facebook) is just a click away, a day meant for work can quickly turn into meaningless hours of surfing the web.

I use the size of the icons on my computer’s dashboard to determine if I have too much clutter. If I must squint or move closer to see what certain documents are, I have too much clutter.

If my desktop is filled with too many pictures, documents, etc., I have too much clutter. Reducing the clutter reduces distractions.

A picture is worth 1,000 words, and a thousand more distractions.

#2: Use Folders To Group Documents

This is probably the best tip. I can’t emphasize this one enough.

When you save things to your desktop, you will see them each time you log onto your computer. This is when it’s easy to get distracted by screenshots and similar items saved to your desktop.

To avoid this, I group all of my screenshots into folders.

If I didn’t use these folders, my entire desktop screen would be filled with screenshots galore.

This isn’t just a way to keep your desktop clean, you can also group together important documents according to theme, client, work type, etc., to stay organized.

One of my folders, for example, is titled “Podcast.” Within that folder are the seven documents I use to keep my podcast organized.

Instead of keeping all of them on my dock (and having super tiny app sizes), I put them all in one folder on my desktop.

That not only saves me space, it also makes it easier to find all of the other documents I need.

And when I need those podcast documents, they are all in one place and super easy to find.

#3: Flag Important Emails

When you get emails that you can’t respond to immediately, or need to refer to again later, flag them. That way, you can find them more easily later on.

The only problem with flagging emails is that if it becomes too much of a habit, you’ll have an inbox overload. Try to relegate them to emails you need to respond to, and be sure you do it within a reasonable amount of time.

I recommend spending 30-60 minutes in your inbox at the time of day when you usually feel least productive.

For example, I never go through my inbox in the morning because that’s when I am at my peak level of productivity. When I do happen to see an important email in the morning, I flag it.

I always make a point of checking my email in the afternoon, just before I take a break. I respond to all of the flagged messages before checking my inbox for new messages.

#4: Make Each Flag Mean Something

When I decided to start a podcast, I needed guests.

Barely knowing what I was doing, I sent a bunch of emails to people who would be a great fit for my podcast. Naturally as more people agreed to participate, I became more excited about podcasting.

But I quickly lost control of my inbox.

Which guests were awaiting confirmation of time and dates? Which guests needed the initial questionnaire? Who did I need to follow-up with?

My mind was dreaming of the possibilities but running in circles trying to keep everything organized. Then I figured out what to do:

I started assigning a meaning to each flag.

  • When I receive a guest confirmation, I assign that email an orange flag.
  • Once time and date are determined, I change the flag to blue.
  • After the questions are submitted, I make the flag purple.

Once the podcast episode ends, I remove the flag and add the guest’s email address to a custom spreadsheet.

I also share a link to the episode with the guest and make a mental note to stay in touch (the relationship doesn’t end when the episode is over or even weeks after it’s published. It never ends).

#5: Put Everything Else In A Miscellaneous Document

You may have noticed the Misc folder on my desktop screenshot.

If there’s a screenshot, document or download that doesn’t belong anywhere else, that’s the folder it goes into.

That folder has hundreds of screenshots and pictures that would otherwise take up my computer’s entire dashboard, leaving it an unorganized mess!

In Conclusion

The traditional definition of getting organized involves having a neat workspace and working in a clean room.

But if your computer is unorganized, you might as well be working in a room filled with clutter with piles of paperwork covering your entire desk.

The worst part about an unorganized computer is that it’s extremely easy to get distracted – our computers provide us with virtually infinite options.

Any website is a click away. Pictures on our dashboards can distract us at a moment’s notice. And important emails can easily get lost in the shuffle.

But all of that is more likely to happen if your computer remains unorganized.

How do you organize your computer? Have any tips or stories for us? Sound off in the comments section below.

Filed Under: growth hacking, Organization, productivity, Time Management, Tips and Tricks, Uncategorized Tagged With: computers, email, organization, productivity, tips and tricks

E49: Building A 7-Figure Amazon FBA Empire With Ryan Grant

September 6, 2017 by Marc Guberti Leave a Comment

Ryan Grant worked in the accounting field for a little over a year and a half before he decided to quit so he could create his own future. Ryan walked away from a $50K/yr job and now crushes it with Amazon FBA and other platforms. Ryan trains other people how to do the same, and everyone who has been in Ryan’s program for more than one year made at least $100,000 in sales in 2016 with the top client eclipsing $1 million in sales in 2016 for the first time.

 

Quotes To Remember

“The biggest thing is knowing your numbers.”

“As long as you’re doing the math ahead of time, it should be profitable.”

“If you truly want it to be a business, I suggest you figure out how to systematize things as you go along, and be prepared to bring out additional team members.”

 

What You’ll Learn

—Hacks for growing and investing in your Amazon FBA business

—How to get your products out of Amazon’s warehouses

—The mentality of an Amazon FBA side hustle versus committing to it full-time

 

Key Links from the Show:

Ryan’s Site

Scoutify—App used for aiding online arbitrage.

Keepa—Amazon price tracker

Camel Camel Camel—Amazon price tracker

Oaxray—Scouting reports for Online Arbitrage

Tactical Arbitrage—Scouting reports for Online Arbitrage

 

Recommended books:

The Slight Edge by Jeff Olson

4 Hour Work Week by Tim Ferris

Millionaire Fastlane by MJ DeMarco

Filed Under: Uncategorized

7 Jackpot Principles For Improving Your Email Outreach

August 22, 2017 by Marc Guberti Leave a Comment

email outreach

This is a guest post by Lesley Vos. 

Let’s start with the bad news:

Overwhelmed with email, people don’t always open, read, or respond to them. And with only 4% of all business related emails clicked, 22% opened, and 78% ignored, “overwhelmed” sounds like an understatement.

But the good news is:

Email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent. Plus, email is 40 times more authoritative than Facebook and Twitter combined.

So the problem is not email, but how you use it, especially for your outreach efforts. With an average of $6.85 for every $1 spent, influencer marketing has become an integral part of most campaigns.

In fact, email outreach as the #1 tactic to hit a target. But with 84% of marketers running this strategy, how are you going to stand out and succeed?

Consider these core principles of email outreach when planning your marketing campaign:

1) Personalization

What makes email so efficient?

As ProOpinion states, email is “inherently personal – each person receives a message straight to his or her inbox.”

So forget about writing cold templates, paraphrasing and plagiarizing emails from other bloggers, and try to better personalize every outreach you send.

How?

  • Use first names
  • Offer a compliment
  • Show them you know them
  • Use a conversational tone 
  • Be honest and sincere
  • Concentrate on what’s in it for them 

1

Source: Tim Soulo for Ahrefs

Sounds obvious, but so many productive bloggers ignore these principles. They write “Dear Sir” or “Hello, Webmaster,” forgetting about psychology and the natural desire of every person to be treated as a friend and individual.

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” – Dale Carnegie, How to Win Friends and Influence People

Studies show that when we hear our names, a reaction in the brain makes us sympathize an interlocutor, allowing the latter to benefit from it.

Just like that!

Lyrical digression: try to guess if senders who email me with “Dear Sir” get a response. Yes, I get such letters. Yes, even in 2017 (and despite dozens of articles from influencers on writing badass outreach emails).

Personalization is about flattering one’s ego. You might want to double the effect, repeating a receiver’s name throughout the email, but be careful not to go too far and risk sounding insincere.

2) Power Subject Lines

The first thing people read is the email subject line, which helps them decide whether or not to open it.

So make this line appealing enough to spark recipients’ interest and encourage them to check your offer.

How?

  • Personalize it (personalized subject lines are 22.2% more likely to be opened)

2

Source: Lesley Vos for SEMrush

  • Create intrigue (make the subject just clear enough to pique interest)
  • Consider length (subject lines of 51-60 characters or 6-10 words have the highest read rate)

3) Power Words

Words are a weapon in email outreach because they can make people feel a certain way and influence them to take action. Use power words to sound trustworthy.

How?

  • Make your message readable: use short sentences and paragraphs, don’t ignore bolded words and bullet lists.
  • Give your email a power information scent: what is the “meat” of your message?
  • Add surplus value: what makes you different from others? Why should readers choose and trust you?
  • Use power words: active verbs, no cliches, no jargon or plague words.

Visual and informational clues help recipients see the value of your outreach just by scanning it. Also, when writing for business, language patterns appeal to basic human instincts.

In his article for Mention, Mike Hanski recommends five power words to use in your emails:

  1. You – appeals to selfishness
  2. Easy – appeals to laziness
  3. Save – appeals to greed
  4. Results – appeals to pragmatism
  5. Guarantee – appeals to skepticism

4) Credibility

Be honest. How many of you continue getting emails from lucio123@hotmail.com or lisa1991@gmail.com?

To enhance the chances your emails will be opened, tend to your credibility:

  • Use a professional email address or, at least, your real name for Gmail
  • Take advantage of the email signature

An appropriately named email address will help keep it out of the spam box and lets readers form an opinion of you as a reliable and competent person. Your signature tells influencers who you are and helps them remember you.

3

Source: Lesley’s outreach letter (not a template to use all over the place!)

When outreaching influencers, give them a reason to care. They don’t want mediocre work, so you might want to introduce yourself with a brief mention of your past publications, if you have any.

You can share publications on top blogs, shareable content, or simply well-researched articles that demonstrate your professionalism and ability to do awesome things.

Also, make it easier for recipients to research whether you are a good fit by including your name, website URL, and social media links in your email signature.

5) Objectiveness

Never contact influencers with vague sentences or ambiguous statements. Keep your message simple and to the point with the one-ask-per-email formula.

Write clearly and objectively, but don’t sound demanding. That’s a core principle of not conflating clarity with pushiness. Decide on a single offer or request:

  • Do you want them to read an article?
  • Are you asking for an expert opinion?
  • Would you like them to review a product?
  • Want them to share a link with their followers?
  • Are you pitching a guest post idea?

Keep it short and be sure they’ll never have to ask, “What do you want from me?”

Also, be humble.

6) Brevity

Consider the 3-5-7 rule of email copywriting when writing your outreach emails:

  • 3 seconds to get their attention
  • 5 seconds to draw them in
  • 7 seconds to compel them to act

The perfect length is 150 words or up to 5 sentences/short paragraphs. Use lots of line breaks and white space so your email easy to scan.

As much as 56% of emails are opened on mobile devices now, so your outreach risks deletion if not displayed correctly.

4

Source: Dave Schneider for HubSpot

7) Time

Time matters for sending emails. Succesful marketing campaigns prove it:

  • The best days are Tuesday, Wednesday, and Thursday
  • The optimal times are 6 a.m., 10 a.m, and 2 p.m.

But since there is conflicting data on the topic, it’s best to A/B test your email list and learn the exact time to outreach them. As we all know, what works for one marketer won’t necessarily work for another.

Follow up on your pitch.

This is a bit controversial because no one likes a pain in the neck. After all, if you pitch a valuable proposition you should get a positive response without any follow-ups, right?

Wrong.

Out of all of my outreach emails, 60% get a response only after I follow-up. And that’s not because influencers don’t want to work with me, but because they’re busy.

Follow-ups act as reminders. But that doesn’t mean you should write them every other day and ask recipients if they’ve read your email. Give them at least 72 hours minimum to reply.

For example, I followed up with Marc a week after sending him the outline of the post you are reading right now:

5

Yes, I wanted to be persistent but understood that following up too frequently would look like a nuisance.

How many follow-ups are enough?

Well, my experience says two, though some experts recommend three or even four. But I remember those epic screenshots from Tim Soulo’s post with his reaction to bothersome follow-ups. There’s a limit to everything, after all.

Wrapping Up

Core principles for improving your email outreach are as follow:

  • Make it personal.
  • Use power words and create compelling subject lines.
  • Keep it short and to the point.
  • Consider your credibility.
  • Send it in right time.
  • Be yourself.
  • Show what’s in there for influencers.
  • Always follow up.

Getting influencers to respond and compel them to action is not that difficult, provided you are competent and persistent. Start giving a value, and you’ll succeed.

About the author:

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Lesley Vos is a professional web writer and guest blogger contributing to publications on content marketing, social media, and self-development. Feel free to ask Lesley to write for you (an attentive reader, you might see her email address in the above article) or drop her a line on Twitter.

Filed Under: Emailing, Influencer marketing, Uncategorized Tagged With: email, email outreach, influencer marketing, outreach

E48: Open The Door To Happiness And Szen With Gary Szenderski

July 26, 2017 by Marc Guberti Leave a Comment

Gary Szenderski is an author, speaker, teacher, and branding specialist. He specializes in helping people and organizations to navigate change, and frequently speaks and writes on the topic of emerging brands, personal branding, and companies in transition. Gary is an award-winning writer, author of the Book of Szen, often quoted marketing expert, and recipient of the Distinguished Instructor Award from the University of California in Irvine where he teaches branding.

 

Quotes To Remember:

“We should always start our songs on a positive note.”

“If you can’t change it, embrace it.”

“We have to deal with [past issues] head on.”

 

What You’ll Learn:

—How to discover what you want

—How to live in the moment and become more aware of what’s going on

—How to stay positive

—How to avoid hinging your happiness on expectations 

—How to avoid distractions

—How to open the intake valve to your happiness

 

Key Links From The Show:

Gary’s Site

Gary’s email address: gary@bookofszen.com

 

Recommended Books:

The Happiness Advantage by Shawn Anchor

Start With Why by Simon Sinek

Beauty: The Invisible Embrace by John O’Donohue

Filed Under: Uncategorized

E47: Creating A Positive Impact On The World Through Our Businesses With Hamilton Perkins

July 19, 2017 by Marc Guberti Leave a Comment

 

Hamilton Perkins is the founder and CEO of Hamilton Perkins Collection, a brand that focuses on creating affordable designer bags that look good, perform well, and make a difference. With a sea of options, HPC sets itself apart with the level of care it puts into each product. Hamilton sees philanthropy and giving as an essential part of running a business today.

 

Quotes To Remember:

“We started because we couldn’t find what we were looking for from other brands, so we decided to do it ourselves.”

“It’s taking a personal need or a pain point and turning that into a solution.”

“A lot of the time it comes down to just getting started earlier.”

 

What You’ll Learn:

—How to attract employees that share your vision

—How to leverage crowdfunding

—How to get your products to spread through word of mouth

 

Key Links from The Show:

Hamilton’s website

 

Recommended Books from The Show:

Shoe Dog by Phil Knight

Crush It! by Gary Vaynerchuk

Let My People Go Surfing by Yvon Chouinard

Filed Under: Uncategorized

E46: Penniless Immigrant Now Living The American Dream With Nitin Chhoda

July 12, 2017 by Marc Guberti Leave a Comment

Nitin Chhoda is an immigrant who arrived in the U.S. penniless in 2002. He started by delivering pizza, sleeping in his car, and not having enough money to afford winter clothing. However, his hustling mentality allowed him to transcend the grip of poverty to become a licensed physical therapist, entrepreneur, author, and public speaker. Now he owns and runs several multi-million dollar companies with over 30 employees worldwide.

 

Quotes To Remember:

“Going for zero to $100,000 is all about hustle”

“As an entrepreneur, be prepared to deal with crazy stuff”

“I view money as a vehicle”

“Resilience is a direct function of how much struggle you have been through”

“The right people, hiring the right people is crucial for going from point A to point B….Find and hire the right people, and your professional stature, your emotional capability and your long-term potential as an entrepreneur will significantly increase if you’re around the right people”

 

 

What You’ll Learn

—How to develop resilience

—How to get the right people on your team

—Creating proper systems that will help your business grow massively

—The habits of successful entrepreneurs

 

 

Key Links from The Show:

 

Total Activation –– Nitin’s Site.

 

Recommended Books from the Show:

Total Activation by Nitin Chhoda

Influence by Robert Cialdini

No Man’s Land by Doug Tatum

Outrageous Advertising by Bill Glazer

Filed Under: Uncategorized

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Primary Sidebar

I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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