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5 Easy Hacks That Will Double Your Sales

June 27, 2017 by Marc Guberti Leave a Comment

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I’ve spent the past several weeks planning and orchestrating a virtual summit, so it’s been a while since I wrote my last blog post.

In the near future, I will offer a training course that goes deeper into the parts and process. But for now I want to share what I’ve learned about how to increase revenues, which was one of the questions I asked myself continuously as I organized the summit.

After all, a virtual summit is a huge undertaking, so its success was foremost in my mind. By asking myself several key questions throughout the process, particularly how to double my sales, I discovered several hacks that I’d never utilized for my business.

I realized early on that I’d been missing out on some great opportunities: if I had used these sales hacks earlier, I could have made thousands of extra dollars!

#1: One-Click Add-Ons

I’ve seen several marketers use this strategy. Basically you offer a main product and entice customers to pay a little extra for added value.

This is similar to the upselling model at fast-food restaurants when the cashier says, “Hey, you’ve already bought the hamburger. Wouldn’t you like a side of fries to go with it?”

That’s what the one-click add-on does (minus the body fat).

Now, if you’ve been to a virtual summit, or know the marketing behind it, you know that the All-Access Pass is a popular product choice.

Here’s how I incorporated the one-click add-on strategy into my virtual summit – in addition to the All-Access Pass, notice what else I offer on my sales page:

Screen Shot 2017-05-20 at 3.13.49 PM

The Blog Post Promotion Blueprint is a mini training course I created for summit attendees who are looking for added value. Not everyone will opt in to the add-on, but just one click takes the order from $97 to $124.

Screen Shot 2017-05-20 at 3.16.00 PM

While I am still in the early stages of the summit process (no partners have promoted it yet), the one-click add-on has already increased my summit revenue by 17%!

So even after the Content Marketing Success Summit (CMSS) has ended, I will continue incorporating one-click add-ons into future initiatives.

#2: Thank You Sales Page

I turned my Thank You Page into a Sales Page, and something magical happened – I got more sales! Here’s the background:

Most Thank You pages say something like, “Thank you for subscribing. The free gift will arrive in your inbox soon.” Some Thank You pages suggest a few blog posts to read while you wait for your free gift.

But I decided to go straight for the sale. After thanking people for joining the summit, I lead them to a video and a link to my sales page.

Here’s what the confirmation looks like:

Screen Shot 2017-05-20 at 3.20.39 PM

I transition from “Thank You” to “Here’s my product” with “but first…”

You can use the “but first…” transition regardless of what business you are in. “Let me ask you a question” is also a universal transition into a sales pitch.

#3: The Evergreen Deadline

The evergreen deadline is critical to the success of a Thank You Sales Page. It combines a stacked offer with a sense of urgency.

The evergreen deadline creates a stronger sense of urgency than the “Cart Closes at Midnight” email. Here’s why…

When you reach my Thank You Sales Page, you’ll see the previous image in the confirmation I sent, but you’ll also see THIS:

Screen Shot 2017-05-20 at 3.20.45 PM

I set a 15-minute timer for the $47 special. If you buy the All-Access Pass within the next 15 minutes, you get it for $47. If you wait, the All-Access Pass price jumps to $97.

This is a great way to increase sales even before your summit begins.

And to further increase the likelihood of action, I include the following for All-Access Pass customers:

  • Twitter Marketing Domination Course ($197 value)
  • My Productivity Cheatsheet ($47 value)
  • Boost Your Productivity NOW Course ($147 value)
  • A video tutorial on the prep work for this summit ($97 value)
  • Outsourcing Mastery Course ($97 value)

The total value adds up to $585, not including the All-Access Pass itself, which now seems like a steal.

But why stop there? This next piece is extremely important for the evergreen deadline. If anyone buys the All-Access Pass for just $47, I also throw in a personal audit of their website, which usually costs hundreds of dollars.

This offer doesn’t apply to the $97 All-Access Pass customers, so if you want it, you have to buy the All-Access Pass on the spot.

See how much urgency that creates?

#4: Host A Webinar

I believe that ‘not hosting a webinar earlier’ is Biggest Mistake #2 for most people, which comes right behind ‘not starting an email list earlier.’

I’m hosting webinars for CMSS. Not only because I want to, but also because I told every speaker and affiliate that I’d be hosting one. That’s one way to make yourself accountable 🙂

While this post doesn’t explain how to host a webinar, I’ll point you to two valuable resources:

First, I got to interview Jon Schumacher in Episode 39 of my Breakthrough Success Podcast. He shared a vast amount of knowledge about generating massive profit from webinars.

Second, I recommend Russel Brunson’s Expert Secrets for crafting the perfect webinar. The title of the book suggests a deep dive into becoming an expert (and it definitely delivers), plus he literally provides the PERFECT blueprint for creating a highly profitable webinar.

Right now, you can get Russel’s book for free if you just pay for the shipping.

#5: Get Sponsors

This is more of a double-your-revenue tip, but if you double your sales, you theoretically double your revenues.

I wish I’d spent more time pursuing sponsors for CMSS. I contacted a few sponsors later in the game than I should have, but I still generated a fair amount of revenue.

In my opinion, pursuing sponsors is a very underrated way to make revenue.

With that said, my general method for pursuing sponsors is different from writing sponsored posts or using sketchy tactics. You can and should pursue sponsors for a virtual summit or podcast as well.

Want to see the true potential of getting sponsors? Check out this case study in which Brian Appleton explains how he made over $20,000 from his summit with sponsorships alone.

In Conclusion

We all want to double our sales. And once we do, we want to double our sales again (or triple them).

These five hacks will allow you to double your sales and revenue with your existing audience. Once you get these hacks down, you can then focus on generating more traffic.

I got all five of these sales hacks down before I asked anyone to promote my summit. Now that I’ve got the system in place, I’m looking for affiliates to promote my summit. You can become an affiliate for my summit here.

What are your thoughts on these sales hacks? Have any others for us? Sound off with questions or suggestions in the comments section below.

Until next time –

Marc

Filed Under: growth hacking, Sales, Tips and Tricks, Uncategorized Tagged With: boosting sales, growth hacking, increased sales, revenues, virtual summits

E43: Achieving Entrepreneurial Personal Development With Ivy LaClair and Blake Brandes

June 21, 2017 by Marc Guberti Leave a Comment

For the first time ever, I’m interviewing a duo for the Breakthrough Success Podcast! Ivy LaClair and Blake Brandes are the Co-founders of Motivational Millennial. Ivy is a personal motivation coach and Blake is a TEDx Speaker.

In this episode, we’ll discuss why the duo started the Motivational Millennial Podcast which highlights successful millennials. Within this episode will be several highlights such as how to deal with rough patches, conquering fear, and personal development.

 

Quotes To Remember:

“When you start moving toward fulfillment, or a dream you really care about, that potential for heartbreak, becomes a real thing.”

“You made the decision in advance, it’s so much easier and less stressful.”

“Let them tell you no.”

“If we just focus on the situation, we are a lot more empowered, and challenges that seem huge, are much more manageable”

 

What You’ll Learn:

—How to deal with the rough patches of entrepreneurship

—How to conquer fear

—How to speed up processes by taking choices out of the equation

 

Key Links from the Show:

Motivational Millenial FB Page.

Free Gift: Motivating Your Millennial Mind

 

3 Recommended Books

The Power of Now by Eckhart Tole

Daring Greatly by Brene Brown

Mistborn by B Sanderson

 

Filed Under: Uncategorized

Episode 42: Dominating The Affiliate Marketing Landscape With Matt McWilliams

June 14, 2017 by Marc Guberti Leave a Comment

Wondering how to get more sales as an affiliate marketer and how recruiters get the affiliates in the first place? Those are two of the many topics we explore in this episode.

Matt is the guy who people like Ray Edwards, Michael Hyatt, Chandler Bolt, Brian Tracy, Jeff Goins, and many more. He’s been the mastermind of several six and seven figure affiliate launches that have transformed businesses. He recently decided to share his insights in a daily podcast called The Affiliate Guy Daily where he provided quick insights into affiliate marketing seven days a week.

He created his daily podcast because many people in his audience said this is exactly what they wanted. 

 

Quotes To Remember:

“If you’re the best at what you do, you never have to go and find clients”

“Once your mind has been expanded past a certain point, it can never go back to those dimensions.”

“No single piece of content is ever a single piece of content.”

 

What You’ll Learn:

—How Matt manages to create one episode every day for his podcast

—How Matt drives more affiliate sales

—How Matt recruits affiliates for some of the most successful launches in his industry

—Creative ways to promote your affiliate links

—Developing a customer avatar that actually works

—How to condition your audience so they click on your links…every time

 

Key Links from the Show:

Matt’s resources for Breakthrough Success listeners

JigSaw—resource for gaining knowledge on competitors and finding affiliates

 

3 Recommended Books…Matt provided an extra book for us 🙂

The Small Big by Steve J. Martin

Influence by Robert Cialdini

Dot Com Secrets by Russell Brunson

How to Write Copy That Sells by Ray Edwards

Filed Under: Uncategorized

Episode 41: How To Generate Revenue On Shopify With Dan Rusu

June 7, 2017 by Marc Guberti Leave a Comment

Shopify is a site with great revenue potential in the ecommerce. For this episode, Dan Rusu and I discuss how people can get started with their very own Shopify stores. Dan is the owner of Lighting Shoes, an E-commerce site that uses Shopify.

 

Google AdWords has been the ignitor to Dan’s successful business. We discuss how he uses AdWords, some of the challenges he faced along the way, and how to buy and sell websites just as Dan bought Lighting Shoes and made some changes so he could make a profit.

 

Learn:

—How to use Google AdWords to get the right traffic to your site

—How to increase the conversion rate, click through rate, and traffic to your site

—Finding a quality distributor

—How to buy and sell websites the right way

 

Quotes from this episode

 

“‘…doing something you’re passionate about, or at least being in a niche or industry that you’re interested in, ‘cause otherwise a lot of things just turn into a grind”

 

“Most of the time you’re gonna have to grind something out”

 

Key Links from the Show:

 

Lighting Shoes – Dan’s Shop

 

Website Brokers

 

Flippa 

 

 

3 Recommended Books:

 

7 Habits of Highly Effective People by Dr Stephen Covey

 

How To Win Friends And Influence People by Dale Carnegie

 

Prayer Can Change Your Life by William R. Parker

Filed Under: Uncategorized

6 Instagram Hacks to Grow Business in a Month

June 6, 2017 by Marc Guberti 2 Comments

This is a guest contribution from Lale Byquist

One of the fastest growing social networks is Instagram. Everyone knows about it and almost everyone uses it.

But: Do we truly know the power of it? 

While most people believe that Instagram is a website for sharing private photos only, proficient marketers use it as an effective tool for growing business.

insta_main

Source

Although most brands know reasons for using Instagram, there are some stats to prove that this social media platform is in a high demand for modern businesses:

  • 700 million monthly active users
  • Around 1/3 of Instagram users have purchased a product online
  • By 2017, 70.7% of US brands will use Instagram for business

In other words, if you want to grow a business, you’re in the right place.

Creating an effective marketing strategy that includes running Instagram account takes a lot of work. However, if you know and follow recent trends, you can achieve success faster without wasting time or effort.

Here comes a list of tips that will help you grow a business in a month:

1. Create Business Profiles

Instagram takes care of its users and its team has announced a new tool that allows brands to understand their followers better. Now brands can create business profiles that give an opportunity to analyze insights: impressions, reach, profile views, website and email clicks. It also helps to understand what works best for your audience.

business account

Source

Switch your account to business as it allows you to analyze statistics which means understanding your subscribers’ needs better so that you can get more followers on Instagram by suiting their expectations.

2. Fulfill Contact Info

If you want to increase the number of subscribers, give them reasons for doing it! Obviously, people pay attention to eye-catchy content, but they want to know who you are as well, so fulfilling your contact info is a must: add a description, website, phone number, address, and any other information that can help people learn more about your company.

Moreover, you can increase blog traffic from Instagram which helps to turn followers into customers and, therefore, grow your revenue. The only one thing you need to do is to help followers understand more about your company, its values, and how they can make the most out of using your products/services.

3. Use Paid Ads

When it comes to business promotion, get ready to spend money. You want to deliver your message to the target audience, right? If so, you need to use Instagram to target your posts, and it costs money. Using paid ads has become an important element of any social media marketing, and Instagram rolled out this service to help brands grow their business faster.

Three main benefits of using paid advertising on Instagram:

It has great targeting: choose your audience to reach the right people with your ads.

It grabs fans’ attention: people spend an average 192 seconds on the site after watching Instagram ads.

It pays off: Michael Kors posted one of the first paid ads and it earned 16 times more followers than their unsponsored posts.

Any other proof needed? 75% of Instagram users take action after seeing an advertised post.

Invest in Instagram ads to attract high-quality followers and, therefore, succeed with running your brand profile.

4. Share Up-to-Date Content

Having an Instagram profile isn’t enough to grow your audience. You need to post interesting and unique content daily that gives something valuable to your followers. If you want to expand your audience and cause a buzz with your publications, posting up-to-date content is the biggest helper.

  • Post Instagram stories: a type of disappearing content that is available for 24 hours and doesn’t appear on a profile. It’s aimed at showing current events that are not so important to be on the main newsfeed.
  • Share breaking news: modern people crave for urgent information. When you share up-to-date content, you earn trust and loyalty which means attracting new fans to your brand profile as you help to follow the recent trends.

If you post current news, you earn followers’ trust and loyalty. Plus, you attract new people who want to stay up-to-date.

5. Backstage Photos are Booming

Instagram is a social network that puts visual content first. MDG Advertising found out that 67% of online buyers rated high-quality images as an important element to their purchase decision. It means that good visuals matter.

As most brands promote themselves online, and they know the importance of high-quality images, it’s a normal practice to buy stock photos.

It’s harsh, but true: Internet users are sick and tired of artificial content. Stock photos don’t look realistic to cause emotions and, therefore, you can’t convey.

What’s left? If you want to use visuals, create them! Unless you have a great content creation staff, take photos with your gadget! In fact, backstage photos are booming! If people choose your brand, they are interested in your staff and working process that shows them more about your company, its values, and a lifestyle.
Backstage content is exclusive, so sharing it with your followers has an impact on their loyalty as they become a part of a private community.

6. Get Influencers to Promote Your Business

While most marketers try to deliver their messages to the masses, targeting opinion leaders is a key to success.

To begin with, let’s find out who these people are. An opinion leader, or an influencer, is a socially active person who keeps up with the recent trends and news, and this person has won trust and, therefore, he or she gets asked for advice a lot. All in all, it’s a person who has an effect on the decision-making of other people. If influencers speak well of your brand, you’re about to win: a consumer to consumer communication is the primary factor behind 20-50% of all purchasing decisions.

Influencer marketing has become an actionable tactic when it comes to business promotion.

Although it has many benefits, get ready for some pitfalls. For instance, collaboration with opinion leaders is a time-consuming task as you need to pick up credible people who have earned trust and loyalty from their followers who might be your target audience.

Once you’ve established good contact with an opinion leader who can promote your business, you’re one step closer to success.

How to collaborate with influencers? Tell them more about your product or service and name reasons for using it (how it can solve someone’s problems).

Give them a sample. To promote your product, they need to be sure that it works well.

Be beneficial to them: you need to pay for this recommendation or give your product for free.

For example, if you run a fashion business, send your item to an influencer and ask to tag your company so that other people can contact you fast.

influencer_promo

Source

Every opinion leader has an already existing audience that pays much attention to things, products, and services he or she promotes. Thus, it’s your chance to reach potential followers fast. Give it a try to measure the effectiveness of the results.

The Sum Up

Whatever happens, always put your customers first. Let’s draw an analogy: running a business profile on Instagram is like delivering a speech as you have to do your audience’s analysis to suits their needs. If you show what your product can do for them and how they can make the most out of using it, it’s more likely they will stay with you.

Every business owner dreams of making a business profitable. If you’ve decided to use Instagram as a marketing tool, try to use all tips and hacks to grow your business. All the above-mentioned hacks can help to achieve better results in a month only.

Bonus Takeaways

Interact with your followers and potential fans: like and comment on their content

Include a CTA in your posts: make your followers discuss the topic and involve other people

Use popular hashtags and geolocation to attract potential followers

Run contests to boost followers’ engagement

Add links to Instagram account on other networks

Although running an Instagram business profile is a long-term marketing strategy for growing your business, there are some tips for skyrocketing results in a month. Do you know other hacks that help to grow the business fast?

About the Author

LaleLale Byquist is a media communications student who runs PrsentationSkills.me website. She is fond of the digital marketing, so Lale studies a lot about it, and social media marketing especially. Feel free to contact her on Twitter or Facebook.

Filed Under: Instagram, Uncategorized Tagged With: growth hacking, instagram

Episode 40: Igniting Your Motivation And Productivity With Trevor Oldham

May 31, 2017 by Marc Guberti Leave a Comment

Our motivation fuels our ability to accomplish our biggest goals. So how do we fuel that motivation as much as possible?

That’s what Trevor Oldham and I discuss in today’s episode. Trevor started as an entrepreneur before he was 10 years old. He’s now an ambitious young entrepreneur and host of the Become The Lion podcast show. He inspires others to pursue their dreams.

 

Learn:

—How to motivate yourself to work harder and smarter so you accomplish your goals quicker

—How to break your limiting beliefs

—How to get motivated again when you have cold streaks

—The morning routine of a lifetime

—Some secrets to success

 

Quotes from this episode:

 

“It’s really weird that people just get a job, accept it, and don’t think about it”

 

“You can only connect the dots looking backwards”

 

“You need to lay the foundation brick by brick.”

 

 

Key Links from the Show:

 

Become The Lion

 

Episode 39: Using Webinars To Generate A Massive Profit With Jon Schumacher

 

 

3 Recommended Books:

 

Outwitting The Devil by Napoleon Hill

Steve Jobs Exclusive Biography by Walter Isaacson

Win or Learn by John Kavanagh

Filed Under: Uncategorized

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Primary Sidebar

I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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