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August 2016 Monthly Performance Report

August 30, 2016 by Marc Guberti 4 Comments

The end of summer is a love-hate relationship. I don’t like the end of summer because that means I have less time for my business. I also love looking back at what I accomplished, and getting started on a new cross country team definitely left me excited each day.

Here’s a quick recap of August…

 

The Podcast

I am happy to announce that…nope. Not yet. I was really pushing to get the podcast out on August 24th. With the exception of some last-minute changes that were needed, the first five episodes I intended on publishing were edited, and I even had the show notes.

Before I get some boos from the crowd (I can’t hear you but I’m sure some people are wondering what happened), the tentative podcast launch date has been moved from August 24th to August 31st.

The reasoning behind this decision was to avoid a massive amount of stress. I underestimated the work I would have to do to include intros and outros within each episode.

Doing all of that in two days while getting acquainted with my new cross country team would have been too stressful. I was at a crossroads of the work-life balance, and the work in a short period of time didn’t seem worthy of the stress.

The moment I feel like my life is getting encroached on by my workload, I’ll do much less work until I find a solution (it usually takes me 1-2 days to find a solution).

So that’s why the podcast is getting launched on August 31st. I’ll be sending a message out to my email list all about it.

On that launch date, I’ll be publishing my interviews with Jeffrey Shaw, Nick Loper, Brian Lang, Neil Patel, and Jeet Banerjee.

In the beginning, I’ll have most of the show notes on another platform to start and slowly move them over to this blog. That entire transition will take two weeks and then I’ll be publishing show notes on this blog on the day a new podcast episode comes up.

 

I’m Outsourcing More Of My Business

Outsourcing is going into turbo drive. There will be a day when all I do for my business is create content, create videos, communicate with my audience and others, and interview people for my podcast.

Everything else is in the process of getting outsourced. I am in the process of hiring a video editor and have already hired someone to edit podcast episodes and write up the show notes.

Outsourcing more parts off my business will ensure I don’t have to lift the small stuff so I can focus on what I enjoy doing while pursuing new opportunities.

With more time, it will be easier for me to take YouTube and Instagram more seriously. Speaking of YouTube…

 

The 10K Subscribers Goal

My goal for my YouTube channel is to surpass 10,000 subscribers by the end of the year. Right now, I have over 2,700. I am working towards the goal in a few ways:

I’m uploading more YouTube videos. The goal is to eventually upload one new video per day which is a rate few experts in the industry keep up with.

I’m learning more about YouTube. I am conducting research similarly to how I conducted research for Twitter. In fact, I’ll come out with a YouTube series of me conducting my research in real-time. That way, you can learn with me.

I’m utilizing my social networks, blog, and email lists to spread the word.

The response has been strong so far, but I know a few changes will make it even stronger.

 

I’m On Patreon

The 10K subscriber challenge is requiring me to heavily invest my time towards creating free content for everyone. While this time could be directed towards training course videos, I’m putting them on YouTube instead.

I do the same with my blog posts and my podcast interviews which will be coming out shortly. I recently heard about Patreon as a way to get help from your online community.

Basically, patrons pay creators monthly or per creation to continue supporting the content and video creators. I ask my patrons to contribute with a flat monthly payment because I create too much to charge per creation.

This is something completely optional because my content and videos will always be free. But the extra money would make it easier for me to pay my freelancers and related expenses.

You can contribute anywhere from $1 per month to $37 per month and get rewarded accordingly. Based on your monthly payment, you can get any reward from a Twitter shout out to a free coupon to one of my Udemy courses of your choice.

If you are interested in learning more and possibly contributing, go check out my Patreon Page.

 

TSMD

In last month’s Performance Report, I mentioned TSMD otherwise known as Total Social Media Domination. This is the membership site I am currently working on. Right now, I have completed all of the videos (I think 30 in all) and will be sending them to the editor that I choose to hire.

All of the outsourcing I do will make it easier for me to constantly crank out new content and videos I offer for free in addition to the monthly updates within TSMD. Right now, I’m thinking TSMD will get an update of 10 additional info-packed videos per month, but it can be more based on how the social media landscape changes.

I’ll have much more to say about it next month.

 

Unlock Your Potential

While the book manuscript isn’t at the 30,000 to 60,000 words that I proposed, I managed to surpass 20,000 words this month. I am slowly and steadily moving towards a completed manuscript.

Next month’s goal for the book is surrounded with a lot of factors. In August, I was on vacation for two weeks which impacted my ability to reach my original goal. For September, I’m returning to my school schedule. My goal for the book is to exceed 40,000 words.

It will be challenging, but it’s possible.

 

Affiliate Marketing

Affiliate marketing is becoming a very enjoyable activity for me. I learn about new people’s backstories, get inspiration from them, and promote their products.

I have learned fascinating things about affiliate marketing this month by promoting and watching others do the same.

Just go give you some background, most affiliates receive some awesome swipe copy that has been optimized for success. I don’t use those anymore. Why?

Everyone is using those swipe copies. If you are subscribed to enough newsletters, you’ll get the same message word-for-word from several people.

I learn about the person I’m promoting before making a final decision, and then I write custom messages. While I use the swipe copy as a guide, I’m not using the swipe copy word-for-word.

If you do affiliate marketing this way, you’ll develop a stronger sense of loyalty towards the person you are promoting. That stronger sense of loyalty will make it easier for you to be a successful affiliate.

 

Content Creation Calendars

In a word, they are AWESOME!

For those of you who don’t know, a content creation calendar is a calendar in which you write down blog post or video ideas and the days that they get published. I can look on my Content Creation Calendar right now and see if I have anything planned for December 3rd.

I have Content Creation Calendars already done for each remaining month in 2016. It makes it easier for me to focus on themes for each week or month based on new launches I initiate or am a part of.

 

Books I Read

I’ll be honest and state right off the bat that I didn’t do much reading this month. I did take some time to listen to Smart Passive Income and EOFire episodes, but not as many as I should have.

I have no promises about how many books I read in September. That depends on my college schedule and if I see any opportunities to crack open an audiobook.

 

Blog Posts I Wrote

How To Gain Confidence In Front Of The Video Camera: Wondering how people get comfortable on the camera? This is the right video for you.

How To Automate Your Social Media So You Can Take More Vacations: While I was on vacation, all of my social media was systematized to the point where I didn’t have to do anything. I’ll reveal how I got to that level in this blog post.

How To Leverage Pareto’s 80/20 Principle For Your Business: If you don’t know this, your business is in trouble. That’s not a joke. I summed it up in a three minute video.

How To Put Training Course Creation Into Your Schedule: Think creating a training course is hard? Think again! In this blog post, I’ll reveal how anyone can find the time to create a training course. I’m an 18-year-old for crying out loud.

22 Experts Recommend Their Favorite Blogging Tools: I guarantee you’ll learn about a new blogging tool in this manifesto. While the blog post was time consuming, it was well worth it.

5 Ways To Make Training Course Creation A Breeze: I reveal the power moves I use to make training course creation as easy as 1,2,3.

5 Reasons To Start A Podcast NOW: In light of my approaching podcast, I had to write a blog post with this title. You’ll learn why podcasting is the best opportunity to explore right now.

 

Looking Back At July

Last month, I spent a part of my Performance Report ranting against Udemy. This time, I’m going to talk about Udemy in a much different light.

The recently made the decision to allow instructors to price their courses between $20 and $200. This is a huge change from the $20 to $50 limitation.

I changed some of my course prices to $200 and kept others at $20. This change has encouraged me to create Udemy courses again.

But now I will proceed with caution.

If I feel like I can create a massive high-ticket course and create my own website for it, I will. If I can’t create a 10+ hour course right away, I’ll put it on Udemy.

I’m still not at 1,000 daily visitors for my blog yet. My blog has performed better this month than it has performed in five months. That’s a good sign, and combined with all of the other ventures I am pursuing, I can see an even bigger increase in the upcoming month.

 

September Goals

With August in the books, it’s time to turn a new leaf. These are my goals for September…

#1: Get 1,000 Daily Visitors For My Blog

While my blog is still not back at it’s best traffic levels, I am making significant progress. There was a small stretch of time in which I was getting 1,000 daily visitors.

I want to make that small stretch last a lifetime. I am pulling out all stops to make this happen. The podcast is just one of the many things I mentioned. Here are the other two:

Facebook Ads. I will start using Facebook ads to collect more leads. That way, I’ll get more blog traffic each time I send an email out to my subscribers.

Multiplied Twitter Growth. @MarcGuberti isn’t the only account in town. While it’s definitely my priority account, I have another account that is picking up more steam. That account is @Tips4Tweeting which my freelancer is doing a great job with. Eventually, that account too will have 100,000+ followers. Two accounts each with hundreds of thousands of followers will result in more blog traffic from Twitter.

 

#2: Launch TSMD

I have all of the videos done. It’s just a matter of getting them to my editor. Why don’t I edit them myself. The answer is that it doesn’t appeal to me anymore and continuing to provide free content and do well in school would be next to impossible if I also took the time to do all of that editing.

 

#3: Complete The ConvertKit Swap

Towards the end of August, I made great progress with swapping over to ConvertKit. I sent my first email blast. The goal is to completely switch over to ConvertKit because it has more features and the price difference is barely noticeable.

For those of you keeping score, ConvertKit is slightly more expensive but well worth it.

If my email blasts look slightly different, now you know why.

 

#4: Leverage Udemy Better

Now that I’m interested in Udemy again, I’m back to creating the occasional Udemy course. What I forgot to do for most of August was utilize my Udemy email list.

I have over 26,000 students on Udemy that I can email at any point when I come out with a new video, blog post, or podcast episode. I plan on sending an email out to my regular list and my Udemy list upon my podcast launch.

With that in effect, I reach over 30,000 people. I am very hopeful in my podcast ending up in the New & Noteworthy section of iTunes.

 

In Conclusion

August represents the last month of summer. Then, my time becomes more scarce due to school.

I have never sacrificed business or academics to gain an advantage in the other. I don’t intend on suddenly changing course.

My response to school coming up in the future is to outsource as much of my business as possible. Video editing, podcast editing, and show notes are just some of the many things I have outsourced.

I plan on outsourcing many more parts of my business as well. Outsourcing opens up more time and makes it easier for me to continue providing you with my content.

Thank you for reading my month in review.

If you haven’t already, I would greatly appreciate a vote to receive the Rule Breakers Award. Voting ends on August 31st at 2:59 pm Central Time.

Filed Under: Uncategorized

How To Leverage Pareto’s 80/20 Principle For Your Business

August 9, 2016 by Marc Guberti Leave a Comment

Pareto’s 80/20 Principle is the one rule you need to master in order to be productive every day of your life. Discover why this rule is so important and how you can use it to increase business sales.

Pareto’s Principle has had a significant impact on my journey as an entrepreneur. It allows me to address my priorities and gives me a reason to pursue those instead of the shiny objects that get in the way of most people’s success.

If you enjoy the video, please don’t forget to subscribe to my YouTube channel.

[Tweet “How To Leverage Pareto’s 80/20 Principle For Your Business.”]

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How To Leverage Social Media Automation To Take More Vacations

August 5, 2016 by Marc Guberti 2 Comments

social media automation

Social media is the best way to build an audience without paying a penny. Social media automation helps to save a large portion of your time. Most people spend approximately two hours on social media every day.

Combine social media automation with everything else you do in your work and life, and there isn’t much time left for you to explore new opportunities.

For a while, I focused on social media to build my audience. It worked, but it took up most of my time. While I did grow my social media audience and write blog posts, that was just about all I could handle and nothing much beyond that happened with my business.

Now I create monthly training courses, play the piano, and still dedicate time to grow my social media audience. Only now I get to take true vacations rather than working vacations. How? I simply automated my social media efforts.

Scheduling my own tweets and growing my social media audience are things of the past. Tweets still show up on my account, and my audience still grows, but I have outsourced those tasks to other people I can trust.

There is a point at which outsourcing becomes necessary. It’s the only way to explore more opportunities and increase revenues. Plus the incentive of taking real vacations more often helps too. Let’s be honest about that.

Without any further adieu, here’s the pathway to social media automation:

 

List All Of The Things You Currently Do For Your Social Media Accounts

What tasks do you currently handle for your social accounts? Are you engaging with your audience, looking for content to share, scheduling posts, conducting content research, growing your audience, or anything else?

Chances are you perform at least one or more of those tasks. Right now, quantity matters less than the work you’re putting in to accomplish these tasks over time, and the time you spend on your social media initiatives on a daily basis.

As you see results from your efforts, the more time you’ll spend on maintaining and increasing those results. An effective social media strategy helps you maximize your time, but you will still spend time on those tasks, regardless of your strategy.

I used to schedule over 700 tweets each week before I hired someone to do that for me. It took me about 30-45 minutes each week to schedule that many tweets through repeated CSV file uploads and looking through the tweets to make sure everything appeared the way it should. Certain tasks like those ate away at my time.

Even though these tasks are necessary for promoting yourself on social media, they eat into precious time. And you can easily outsource these tasks to other people for a relatively low price.

It should take you 15-30 minutes to create the list of your social media tasks and an approximation of how much time you spend on each. You may get the main tasks down in 2-5 minutes, but if you dig deeper and consider every part of your social media strategy, you will likely discover more tasks that you can outsource.

 

List All Of The Tasks That You Can Add To Your Social Media Workload

We naturally want to be present on multiple social networks in order to get the most out of each. While it is tempting to spread out your efforts, a better approach is to master one social network at a time.

With that said, it is possible to expand your social network presence with the help of outsourcing. Make a list of all the networks that need attention and note which of your current networks are top performers. It may not be necessary to be active on every network; it depends on your goals and audience.

Before I started to outsource my social media, I wouldn’t have thought of using Instagram. Now I get the most out of that network because my freelancers take care of the images and posts for me.

I didn’t have the time to do all of that work. But rather than turn that excuse into a barrier, I found a way around the barrier. It’s just like walking around a maze instead of going through it. The only way out is through.

social media automation

Writing a list of your social media tasks will help you realize exactly how much you are doing and how much time you are spending on each task. The list is not meant to add to your workload. Rather, it should help you prioritize the tasks you can outsource in the future.

 

What About ROI?

Outsourcing is a great way to save time. But it costs money. Some people spend thousands of dollars per month on outsourcing, and I don’t blame them. The more money you spend on outsourcing, the more time you save.

Unfortunately, money does not grow in trees. And the main thing on every entrepreneur’s mind is how to make a profit.

“If I spend all of this money on outsourcing, how am I going to make any money?”

If you ask and answer this question often enough, you will be surprised at the insights you uncover. Sure, automating your social media workload is no guarantee that you’ll increase your profits.

I could schedule tweets myself and save money. And I am not necessarily adding to my profits each time I pay someone to schedule tweets for me. Just as I don’t make a profit when I pay someone else to edit my videos.

However, the time I save (here’s the key part) can be repurposed into efforts that lead to bigger profits. Never before have I had so much time available. And never before have I made as much revenue as I am making now!

If you know how to use your time correctly, you also know how you can increase your profits by social media automation.

 

In Conclusion

As social media continues to evolve, more opportunities pop up. But along with those opportunities comes a heavier workload.

We must learn how to use social networks and build our audiences. And we must also pursue new opportunities while maintaining our current workloads. But if you put too much work on your shoulders, everything will come crashing down.

Your workload may be weighing you down; it’s only when you take some of that weight off your shoulders that you begin to realize how much weight was actually there.

It’s like exchanging your worn out running shoes for a new pair. You never knew how badly you needed a new pair until you put them on your feet.

Social media automation makes you conscious of the difference between that old pair of running shows and the new pair.

Likewise, we may not realize how much work we put on ourselves until we see things from a different perspective and take automation and outsourcing more seriously.

What are your thoughts on social media automation and outsourcing? Do you focus more on increasing revenues or finding more time in the day to complete all of your tasks? Sound off in the comments section below.

Filed Under: Uncategorized

Fighting Through

September 11, 2015 by Marc Guberti 2 Comments

Some business owners are challenged with small budgets, a massive workload, and a small amount of resources. Most business owners don’t face a challenge that some families face every day.

It is a challenge that makes the challenges of business look meaningless. Business owners want to figure out how they can get a good return on investment. On this day, thousands of families were wondering how they would survive without their loved ones. Lives were unfairly cut short.

We like to center our thoughts around our challenges and think they are bigger than the world. Those challenges don’t mean anything compared to the challenges that others face.

The families who lost loved ones had no choice. Persevering was the only option. In time, things got better for many families, but there was always a noticeable void.

It’s hard to fight through. But some things are worth it. Pray for the victims and the people affected by what happened today.

Filed Under: Uncategorized

How To Easily Create An Udemy Training Course

May 18, 2015 by Marc Guberti Leave a Comment

Create Udemy Training Course

On Udemy, customers get to buy online training courses, and creating online training courses is a very simple process. Udemy guides you through the process, and with the right video files, uploading a video to Udemy is just as easy as uploading a picture to a blog post. Udemy makes it technologically easy to create training courses.

The hard part about creating a training course is putting in the work. If you ever had a day when you felt like taking a break instead of putting in the work, then you are not alone. Putting in no effort is easier than putting in effort, and when it comes to creating the videos and content of a training course, you may have to commit hours of your time to creating that training course. Many people stop creating their training courses halfway because of the sheer amount of work involved. The reason most of this work initially looks overwhelming is because few people have a structured way of completing their Udemy courses. Going through the motions is not the same as having structure.

Structuring the way you create your Udemy courses consists of a four step process:

  1. Killer outline
  2. Use Screenflow for recordings
  3. Edit the recordings
  4. Publish the course

By knowing how all four of these steps work, you can effectively create multiple Udemy courses every month, and each would have the power to generate massive revenue. The two most challenging things entrepreneurs do are create products and market them. Making the product creation process easier will give you more time to market the products that you create. This will lead to more sales overall. Now it’s time to go in detail about how each of these four steps work…

 

#1: Killer Outline

Take the time to create a comprehensive outline that in essence lays out your entire course. In this outline, you must list all of the presentations you will talk about. Once you establish the presentations, you will then create a list of talking points that will guide you along the way. These talking points will then be expanded into a KeyNote or PowerPoint presentation with a series of slides containing bullet points related to the talking points and your course. Once you create the outline for your course, create those presentations on KeyNote or PowerPoint.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1J4UJvO”]Create the outline for any product before you actually work on creating that product.[/tweetthis]

#2: Use Screenflow For Recordings

Screenflow is a tool for Apple computers that allows you to record your screen. When you record your screen, display your KeyNote or PowerPoint presentation in a way that the presentation covers the entire screen. This will make your presentations look more professional, and since you have the bullet points in front of you, it will be easier for you to convey your thoughts and improve the quality of your course.

When I first started using Udemy, I used iMovie which served its purpose, but I often found myself doing double work because I relied on my computer’s camera. For my first couple of courses, I had to do the actual recording and then find out where I had to insert pictures so no one would see me in the videos. At the same time, I had to insert pictures relevant to what I was saying (i.e. when I say “here is an example of a landing page,” I have to insert a picture of my landing page where I say that). A KeyNote or PowerPoint presentation combined with Screenflow makes the entire process easier and has saved me a critical step in the course creation process.

I understand that not everyone has an Apple device, and that is fine as long as you are happy with your computer. For all of the other computer users, Camtasia is the tool for you. It has the same fundamental capabilities of Screenflow and makes it easier for you to create videos.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1J4UJvO”]If you want to save time editing your videos, use ScreenFlow.[/tweetthis]

#3: Edit The Recordings

In my opinion, editing is the most annoying part of publishing an Udemy course. It is a necessary procedure to ensure quality, and in the end, the time you spend editing your videos is well worth it in the long-term. It is better to put in the work now than it is for the customer who paid in full for your $100 course to tell you about the mistakes in your videos and then request a refund.

In iMovie, editing the videos the way I wanted them was a tedious process which is why I currently use Screenflow instead. It saves so much time. I understand that some people will want to record and shows themselves in the video. The only problem is that the lighting needs to be perfect, and that is challenging. I know lighting can cost anywhere from a hundred dollars to a few thousand dollars, and learning about which lighting to use for your videos takes up time. My recommendation is to only give it a try if you know about lighting.

If you choose to do a video where you are seen, and you make a mistake in the middle of the video, stop talking for five seconds and then continue. This is the same process you follow if you use Screenflow. The only difference is that when people see you, they can also see you pondering what to say. No matter how you record yourself, you would cut the five second clip where you don’t say anything, but if people can see you, you would either zoom in or zoom out to provide a proper transition. Zooming in and out also engages your viewers.

 

#4: Publish The Course 

All you have to do at this point is upload the videos and PDFs to Udemy, write the details about the course, and then submit the course for review. At this point, you can promote the course in any way you’d like, but your course only gets on the Udemy organic search once Udemy gives you the thumb up. If you use Screenflow or Camtasia, having multiple slides with pictures and using a good microphone will practically ensure your course gets published as long as it is appropriate and follows Udemy’s guidelines.

 

In Conclusion

The only reason many people find it difficult to create Udemy courses is because they lack a plan. A plan is essential for success in anything that you pursue. Knowing where you should go from start to finish gives you a distinct advantage over the people who just wing it. To some people, winging it sounds cool, but cool doesn’t always mean effective.

My recommendation is to publish a Udemy course using this exact guideline before adding additional steps for yourself. Adding more steps for yourself means it will take more time for you to create your Udemy course, and if you add dozens of steps to the process, you risk getting overwhelmed by the workload.

You must put in the work to create an Udemy course, but there is no reason to give yourself extraneous work. What are your thoughts on using Udemy? Have you create an Udemy course? Do you have any additional tips for creating Udemy courses? Please share your thoughts and advice below.

Filed Under: Uncategorized Tagged With: udemy tips

10 Ways To Get More Google+ Followers

May 8, 2015 by Marc Guberti 2 Comments

How To Get More Google+ Followers

Google+ is the second largest social network on the web, but not everyone understands how they can utilize the social network behemoth for their brands. Not only is Google+ the second largest social network on the web, but it is owned by Google. Google has made it clear that a +1 share from Google+ has more impact on SEO than any other social share. In addition to providing an advantage in SEO, Google+ is also a great place to grow your audience. There are hundreds of millions of people who could potentially read your Google+ posts which means at least a million people on the platform are a part of your target audience.

At this point, you may be wondering how you would reach your target audience and get more Google+ followers so your content can spread, get more Google+ traffic, and reap the SEO benefits. If you want to get more Google+ followers, follow these 10 tips:

 

#1: Post Often

Posting often is a great way to get more exposure on Google+. Posting often on Google+ creates the possibility of your current followers sharing your content with their audiences and coming back for more of your content. Posting often also makes your account look more attractive because it is active. If your last post was from a month ago, you won’t get as many followers because not posting in over a month shows inactivity. However, if you are posting four times every day, people can expect to see you in their feeds when they follow you.

 

#2: Post Spreadable Content

When you publish Google+ posts, you must publish spreadable content. This is the type of content that people in your targeted audience would want to share with their followers. Getting more +1’s for your content serves many benefits. The first benefit is SEO. You will get more blog traffic from Google if your followers share your blog posts on Google+. The second benefit is that more people see your content as your followers share your content with their audiences. The third benefit is that your account now looks more attractive to potential followers. If all of your Google+ posts are getting +1’s and comments, that social proof will tell a potential follower that a lot of people like what you have to offer. As a result, more potential followers will follow you.

 

#3: Schedule Your Posts

Scheduling your posts on Google+ is important because your content gets put in front of an international audience. Of course, any person with a Google+ account is able to follow you, regardless of which continent that person is on. However, someone following you and someone seeing your posts are two different things. Many people only schedule posts to their timezone convenience. Many people schedule their posts in the morning and the afternoon, but few would think to schedule a post at 2 am.

The argument is that everyone would be asleep at that time, but that only applies to the people in your timezone. 2 am in California means 10 am in London. Sure, people in California are sleeping at 2 am, but at that same time, people in London are waking up (and some check their Google+ accounts right when they wake up). You can schedule a Google+ Page’s posts with HootSuite, and DoShare is great for scheduling Google+ on your personal account.

[tweetthis url=”http://bit.ly/1ylaUEE”]Scheduling your #SocialMedia posts in advance allows you to communicate with an international audience in real-time.[/tweetthis]

#4: Follow Other People

One of the easiest ways to get someone to notice you on Google+ is to follow them. Of course, if you follow someone with 1 million followers, you may not get noticed because those people get hundreds of new followers every day. However, if you follow someone who has a few hundred followers, that person will probably notice you. Many of these people still choose to receive an email each time they get a new follower. These are the people who are likely to follow back.

When you follow other people, make sure you are following people who are following other people in your niche. These are the targeted followers—the group of people who would appreciate your content more than any other group of people. A targeted audience is the best type of audience you could possibly have.

 

#5: Do More Google+ Hangouts

Google+ Hangouts are cool. You get to interview people and then immediately publish the video to YouTube. The transition is easy to make, and when you post the Google+ Hangout to your Google+ account, your followers will take a look at your hangout. You can also broadcast a live Google+ Hangout and respond to questions as people ask them through their comments.

 

#6: Be Active On YouTube

Google+ has an entire tab dedicated to your YouTube channel. If you go to my Google+ account, you will see a YouTube tab, that when clicked on, will show you some of my videos. The more YouTube videos you publish and add to this tab, the more valuable it becomes. You want to give your followers a variety of options so when they go to that tab, one of your YouTube videos is bound to get their attention. Being active on YouTube also helps you tap into a new audience.

[tweetthis url=”http://bit.ly/1ylaUEE”]Being active on #YouTube adds value to your #Google+ account and allows you to tap into a new audience.[/tweetthis]

#7: Interact With Your Own Audience

Strengthening the connections you have on Google+ is critical to getting people to share your content often. By engaging with the people who engage with your content, people who engaged with your content in the past will be encouraged to engage with your content in the future. Few people take the time to interact with the people in their audience. When you interact with one of your followers, that follower is more likely to remember who you are and what you do. These people will continue following you and let their friends know about you.

 

#8: Comment On Other People’s Posts

When you leave a comment on another Google+ user’s post, that’s more exposure for you. If you comment on dozens of Google+ posts every day, you could get numerous followers in a given month from this one strategy. If you want to get noticed on a social network, then you have to be social. If you don’t have the audience to interact with yet, you can interact with other people and their audiences.

 

#9: Have An Effective Bio

Many potential followers read your bio before they decide whether to follow you or not. For many of your potential followers, your bio is the decisive factor. You only have a sentence or two to explain who you are and what you do. The best bios are the ones that list your expertise, hobbies, and awards one after the other. Here is an example of a good bio that I use:

17 Year Old Entrepreneur, Author, Blogger, Digital Marketing Expert, Instructor, Speaker, @HootSuite Ambassador, Runner, Dog Lover

Although I don’t have a period at the end of the sentence and this is a sentence fragment, it is a bio that lets my followers know a lot of things about me in a short amount of time. Effective bios lead to more followers.

 

#10: Avatar And Background Pictures On Point

Using the default avatar and background pictures won’t get you noticed. You must use a professional picture of yourself as the avatar and use a relevant background picture that showcases one of your products, lets people see what you do, or promote an upcoming event. The most successful people on Google+ are not using the default pictures. They use their own pictures. If you want to easily create a Google+ background for free, then look no further than Canva.

 

In Conclusion

Google+ is a powerful platform to promote your content on and reach a larger audience. Not only will you get traffic straight from Google+, but all of the traffic you generate from the social network will have a big impact on the amount of search engine traffic your blog generates. Just like any other social network, it takes time to master Google+, but when you master Google+, your content will spread and reach more people.

Are you on Google+? Which tip was your favorite? Do you have any additional tips to get more Google+ followers? Please share your thoughts and advice below.

Filed Under: Uncategorized Tagged With: google plus tips

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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