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How To Easily Come Up With A Big Idea

April 14, 2014 by Marc Guberti Leave a Comment

Have you been trying to come up with a big idea? We all want to be the person who comes up with the next multimillion (or multibillion) dollar idea that is completely systematized. Many people believe that coming up with that kind of idea is difficult, but it is not nearly as challenging as people think.

When most people think of a big idea, they think of coming up with another Google or another Facebook. While these ideas would be really good ones, they are very hard to think of. Instead of spending countless years trying to think of the idea, focus on the small innovations. A small innovation can be a discount, a different colored product, a similar product with a different function, or anything in general that is slightly different from the competition. Those are the small innovations that are easier to think of that can still have a big impact on you and your business.

The small innovation can result in a big idea. 90% of the products and businesses that we see as big ideas are really small innovations of products and businesses that already existed.

 

Filed Under: Uncategorized Tagged With: seth godin

How To Preserve Your Ideas For Safe Keeping

April 9, 2014 by Marc Guberti 2 Comments

We all come up with remarkable ideas. The problem is that when we think of an idea, we are either in the shower or that idea currently does not fit with the business plan. The best thing to do is write your idea on a sticky note. If you are in the shower when you come up with your remarkable idea, be sure to remember that idea for the duration of the shower and as you run to write it down on a sticky note.

The problem that many people have with writing ideas and goals on sticky notes is that they are easy to lose. All you need is a desk of paperwork and then it’s all over. The sticky notes go to the bottom of the pile and end up long forgotten.

I solved this problem by creating what one can call a mix of Pinterest and a notebook in real life. All I do is have an envelope for every month, and I put in all of the sticky notes for that month into the envelope. Every quarter, I review all of the sticky notes in the envelope. Some of them remind me of past goals while others bring back ideas that are now relevant and doable.

The next time you think of an idea, write it on a sticky note and put that sticky note in an envelope. Even if you think of something that makes no sense right now, it may make sense 6 months later when you look in the envelope.

 

Filed Under: Uncategorized

This Is All Too Much For Me

April 1, 2014 by Marc Guberti 4 Comments

 

When I was going into my sophomore year, I decided to take several honors courses including an AP course. While I have been successfully able to maintain my blog for most of the school year, school is becoming more challenging. I have been assigned more homework than ever before as the quarter comes to an end. In addition, I will be studying intensely for finals because I am on the border line of B+ or A for many of my courses. In order to get A’s for my courses, I will have to pay more attention to my schoolwork than my blog, Twitter account, and business ventures.

Sending out blog posts takes up a large portion of my time, and by writing more blog posts, I have found less time to study throughout the day. I will still be able to blog over the summer, but if I end up with B+’s, I will not be able to undo those. For the sake of getting A’s instead of B+’s, I will be giving up blogging and using any of my social networks from now until the start of summer.

Blogging has created an overwhelming schedule which I can no longer deal with. In the end, I am doing research and writing blog posts for a combined total of 3 hours every day. Combined with extracurricular activities and high level courses, writing blog posts has become more of a chore than a hobby. In addition, my grades keep on dropping as I write more blog posts. This change is necessary for the safety of my grades. I am sorry to disappoint the people who have been reading this blog for a while, but I’m throwing up the white flag.

Before I give everyone my final farewell until the start of summer, I would like you to do one thing. Please look at the date on which this blog post was published. If you were afraid that my blog would remain dormant for two months, you have nothing to worry about. Blogging is a passion of mine. I’m here to stay, not give in.

 

Filed Under: Uncategorized

How To Get More People To Review Your Udemy Training Course

March 18, 2014 by Marc Guberti 2 Comments

Udemy is a great place to create online training courses and sell them for free. For each sale you make, you get 50% of the commission. One of the factors that determines how many sales you get is how many reviews your training course has. A training course with 1 review gets less sales than a training course with 30 reviews. If you want your training course to get more sales, the people who land on the sales page need to be enticed to buy your training course. Having a lot of reviews is a great way to get more sales.

This strategy to getting more reviews for your Udemy course almost never fails. All you need to do is find other training courses that are similar to yours. Then, contact all of the people who left 4-5 star reviews for that training course. When contacting someone through this method, tell them

  1. How you found them (the name of the training course)
  2. If they are interested in getting your training course for free in exchange for an honest review.

That’s all you have to do to get more reviews on Udemy. If your Udemy course already has students, give the first 25 people who review your course a free coupon to another one of your courses. Unlike selling a physical product, giving a training course away for free will not cost you money. As you get more reviews, more people will buy your training course.

One of the great things about Udemy is that the average review is 4.1 stars. That means you just need to get a quantity of views, and by the definition of average, you should mostly end up with 4-5 star reviews. A big quantity of positive reviews will give customers a strong reason to buy your training course.

By getting more people to review your training courses, more people will end up buying your training course. Giving 50 people your training course for free in exchange for 50 five star reviews can lead to over 100 sales that you may have never had.

 

Filed Under: Uncategorized Tagged With: udemy tips

The Only Thing Just As Good As Innovation

March 16, 2014 by Marc Guberti 2 Comments

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How could there possibly be anything just as good as innovation? That’s what I thought, but sure enough, Seth Godin had the answer in his book, Free Prize Inside. In a world that has been raised to believe that big innovations are the key to success, we forget that small changes resulted in the successes of many companies. We also forget that small changes are just as good as innovation.

Getting rid of a problem is just as good as introducing an innovation. While continuing with new ideas, it is important to pay attention to the problems with your products already out there. One of the problems may be that people cannot contact each other on a membership site. Before creating a training course, you should add a forum to the membership site. The forum solves the problem of members not being able to communicate to each other. In addition, the forum makes the product better.

There are many people who are focused on the growth and expansion of their companies. These people forget about fixing the problems too often, and when problems do not get fixed, they eventually create an outcry. There was an outcry when the public learned that a disgusting pink slime was used to make McNuggets and that Subway’s “fresh” bread included a material that is used to make yoga mats and shoe soles. These outcries forced change, and until the change was made (change in this case most likely means a blue slime or the material that makes car tires), the outcry continued. By making the changes, these fast food restaurants were able to get their customers back.

We are constantly focused on creating new products and making new innovations that people will love. While we create new products and make innovations, it is also important to fix the problems in existing products. Fixing existing problems will result in a better customer experience and more sales.

 

Filed Under: Uncategorized Tagged With: free prize inside, seth godin

Free Prize Inside: The Strategy That (Almost) Never Fails

March 15, 2014 by Marc Guberti Leave a Comment

The only way this plan will fail is if it does not get implemented correctly. Free prize inside is just that: a bonus. The bonus is the added incentive to buy something or subscribe to a blog. Bonus chapters encourage us to buy the same book a second time. A free report encourages us to subscribe to someone’s blog.

People are looking for more ways to gain good attention in growing niches. In order to get more attention, you need to offer a free prize. When there were “Buy Two and Get One For Free” sales at the nearby toy store, I would be at the toy store that day. The thought of getting three products for the price of two encouraged me (and many others) to buy products from these toy stores. These sales were rare which only encouraged more people to get in on the action.

Imagine if you had a free product. Instead of getting a giant boost in sales and then going back to normal, the amount of sales you make can be consistent…and consistently growing. Offering a free prize will give your business more attention. As your business gets more attention, word of mouth will allow your business to spread.

 

Filed Under: Uncategorized Tagged With: free prize inside

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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