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Be The Best By Being Different

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Do something that none of the competitors would dare to do. Offer more services than your competitors would even think of offering or do one service so well that you’re the go-to person of your niche. By doing what everyone else is doing, you won’t be able to become the best.

Many people are doing what everyone else is doing. That’s the standard, but standard is not best. Standard is mediocre at most. The only way to become the best is to break the standard in some way that makes you look brilliant. Then, you will be able to set the standard for excellence. Some people will follow your standard while others will be in doubt.

By being different, you will stand out from the crowd. It’s like wearing a green blazer. Whether you want to or not, you will stand out with the green blazer. People will pay attention to what you do and what you have to offer.

Set the standard; don’t let the standard set you.

When Free And Viral Collide

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Free products are going to encourage sign ups and build awareness of your presence as an entrepreneur and business. Going viral will do the same thing. When free is able to combine with viral, the result is magical.

Viral content spreads through social networks, word of mouth, and through all of the other possible methods of spreading. However, once content loses its virality, people don’t pay attention as much. The blog that got a spike in traffic is going to be back where it was before in a matter of days. Maybe 20% of that increase in traffic will stay for an extended period of time, but that’s probably all of the extra traffic the blog is going to get after it went viral.

Free solves the problem. People sign up for a blog or subscribe to a channel because something is free. Free can take on a variety of forms such as videos, PDF’s, books, and more. When something is offered for free, people do everything they can to get the free product. When content goes viral, and people see the free product being offered, they grasp the opportunity. Then, they get emailed each time you come out with a new blog post. These people will remember you long enough to see you frequently. As more people see you more times, their trust for you will grow. The best friends are seen more than the acquaintances. In the end, more people will see you more times, and you will get more sales.

Viral traffic comes and goes, but when free and viral collide, the traffic comes and stays.

End Of The Year Urgency

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There are a lot of people who are scrambling to get their work done. The goals that were written down all the way back in January are becoming very significant in the last 6 weeks of the year. This year is coming to a close, and people want to see this year as a good year for their businesses. These last 6 weeks are the weeks in which productivity sky rockets to uncomfortable rates.

There’s less time to kick back and relax. One hour breaks become half an hour breaks. Work keeps on piling on, and when a dim light shows up, more work piles on top of that dim light until the light goes away.

Everyone is hurrying over to Target, Toys R Us, and all of the other retail stores while others are frantically searching Amazon for products to buy. If you do that part now, you’ll be able to relax and watch everyone else going around in a frenzy during the first week of December. Most early shoppers won’t be able to watch for too long because they will have other work to do.

For many individuals, the last quarter is the most productive. The last quarter is crunch time in which progress gets measured. Did you move up from last year to this year? Was there a difference at all? Did anything incredible get accomplished? Everyone wants to be able to answer those questions with a “yes.” However, people start asking themselves these questions as the year comes to a close. This urgency is in action all around you whether you are the one feeling the urgency or one of your friends is feeling the urgency.

It is too late to fix the problem this year since there are only 6 weeks left in the year. However, you can n fix the problem on New Year’s Day. Think of quarters as years. Starting January, you will have to accomplish enough goal to say that you moved up from January to April. Then, continue the cycle. Instead of waiting for 365 days before assessing what you have accomplished, only wait for 1 quarter to do the same assessment.

There is no way around the urgency, but if you experience some kind of urgency all year, you won’t have to experience high rates of uncomfortable urgency at the end of the year.

Your Action Is Your Choice, Not The Critics’

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“That’s wrong!” “It will never work.” “What were you thinking?”

The critics have more ways to voice their opinions. Some of the critics will praise your ideas while others will do everything in the power to say how bad your idea is. The critics, no matter how good or bad they talk about you, cannot have control over your decisions.

The critics thought an airplane would not be possible. The critics thought that televisions would become a fad because no one would want to sit still and watch something. The critics thought that cars wouldn’t make it. In the end, all of the critics are just giving you suggestions.

The critics are just telling you what they think is right or wrong about your idea. You decide whether or not to implement any of the suggestions that the critics give you. You make the calls when it comes to your idea and how to implement it. The critics may say that your idea won’t make it, but if you believe in your idea and are willing to implement that idea, you can prove the naysayers wrong just like the people who came up with the televisions, cars, airplanes, and other ideas which had their naysayers as well. Those naysayers have now fallen silent, and your idea has the power to make your naysayers fall silent as well.

 

When The Solution Involves Change

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Entrepreneurs and businesses strive to do better. They want more sales, more customers, better products, and more visibility. In order to become better, it is sometimes necessary to change your approach. When the word change comes into play everyone is quick to question it. The questions are not about how the change can be a benefactor. The questions are about all of the risks and dangers associated with that change.

We have become resistant to change to the point where we don’t recognize the good changes. Lowering prices can be a good change, or selling more quality products with higher price tags will lead to a bigger commission. The ways your business are currently growing work, but as the market changes, methods that once worked will not work anymore. Television advertising is not what it used to be. Mobile advertising is the next big thing, but it won’t last forever. There will eventually be a new kind of advertising will dethrone mobile.

The market is always changing, and being resistant to that change is not an option. You can think of a game changer for your business, but if that game changer involves you making significant changes to your business or a product, you are going to resist that change to a certain degree. After you determine that the change will be beneficial, don’t hold back. Put the change into effect because that change is going to help your business thrive in the long run.

 

Finding The Priorities

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Writing the list of goals is the starting point towards accomplishing what needs to get done. Without direction, not all of the priorities will get accomplished. The priorities are the goals that need to be accomplished the most. There are some goals that are more important to accomplish than others. Some goals will have a bigger impact on your business than others.

Writing down the goals is a way to address what you need to accomplish. By ranking your goals and organizing them into priorities, you are able to give yourself the course of direction that will allow you to accomplish those goals.

Your list of goals is the map. The priorities act as your compass.