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How To Turn Your Book Into A Profitable Business

March 29, 2021 by Marc Guberti Leave a Comment

Not every self-published author’s business begins and ends with writing books. Some authors take a single book and turn it into a legacy brand. They take their writing and turn it into a variety of income streams, and some authors make an entire career out of one book.

How does that happen? How do some authors turn a single book into their entire business? We’ll explore some of the strategies you can utilize to turn your book into a profitable business.

Turn Your Book Into Other Assets

A book is written content. If you take that content and distribute it via a different method, you can create more offerings. Many nonfiction authors take their books and turn them into training courses. 

The book is the less expensive version fo a training course while you might get more time with the author via the training course. While training courses are the most obvious path, don’t just stop there.

You can also turn your book into a presentation and talk about it at a variety of events. The better your book performs from a sales perspective, the easier it will be to secure these types of talks. In the early stages of your journey, secure as many podcast bookings as you can. This will help build your brand and possibly land you those big talks later on. 

I wouldn’t go into a book with the goal of landing talks for it because that’s very hit or miss. However, it’s a possible scenario. 

An easier route is to turn your book into a coaching program. Some of my readers schedule strategy calls with me where we talk about their businesses and how I can help. Using this strategy has allowed me to secure multiple clients for my podcast coaching services. 

Write A Book Series

Never stop at just one book. The best way to sell your books is to continue writing more books. Each book you write will bring attention to your older content, and readers who enjoy one of your books are likely to buy your additional books.

If you view each book as a potential speaking topic, you’ll increase your range of speaking topics by writing more books. You can take the same approach with training course and coaching topics.

Writing more books is the best way to grow your self publishing brand. It allows you to multiply what is already working, and each book you launch will help you further refine the process.

Include Affiliate Links In Your Books

Not only can you make money through the book royalties and promoting your products, but you can also generate revenue through affiliate links. Anytime you mention a product or service that has an affiliate program, use your affiliate link in the eBook.

When people click on the link and buy what you’re recommending, you will earn a small commission. You don’t want to spam your book with affiliate links because that would create an unenjoyable experience. However, you can include affiliate links when they make sense and include a “Resources” Page at the end of your book and use affiliate links for each of the resources you recommend.

Create Merchandise

It’s getting easier than ever to create merchandise using sites like Zazzle. If you have a cool saying or artwork in your book, you can turn that content into shirts, caps, mugs, and everything in between.

You can also sell prints and other merchandise on Etsy to further expand your book’s earning potential.

The key to turning your book into a profitable business is to think beyond the book. Create multiple income streams around the same work so you can diversify your revenue and expand in multiple areas.

Filed Under: Uncategorized

5 Ways To Make $1,000 Per Month On Medium

March 27, 2021 by Marc Guberti Leave a Comment

Medium is one of my favorite sites to get paid for your written content. It’s one of the few platforms that rewards writers of all audience sizes. If you can create high value content and continuously refine your writing process, you can eventually make it on Medium.

Some writers make a full-time income on Medium’s platform. The best way to get started is to incorporate small milestones throughout your journey. Start with aiming for $10, then $100, and then $1,000 per month. You can continue to build from there.

However, if you want to hit the small milestones, it’s worth knowing how to hit the big ones. In this article, I’ll share 5 strategies you can apply to get closer to making $1,000 each month on Medium.

Write A New Article Every Day

Medium rewards consistency. If you continue writing and publishing new content each day, you’ll build a following and get in front of more people. Each article you publish is another opportunity to get seen by a few more people.

The most successful Medium writers have published hundreds of articles. Some of those articles earn hundreds of dollars each month while other articles earn less than $10 each month. All of these articles add up and make it easier for you to hit your income goals.

Look At The Top Medium Articles For Inspiration

Each article you write gives you a better understanding of how Medium’s platform works. The best ay to understand which articles thrive on the platform is to become an active reader.

Browse through Medium articles within your industry and pay attention to patterns. What do these articles talk about and how are they structured? Asking yourself these questions as you browse through Medium articles will give you new insights into dominating this platform.

It’s one thing to hear about a bunch of strategies you can apply. It’s something completely different (and far more useful) to see those strategies in action.

Get Your Articles In Publications

I write each article with the goal of getting it into a publication. When your article gets published in a publication, it reaches far more people than you could reach on your own. All of my viral Medium articles (10K+ views) were published in publications.

I have a few publications I always submit new pieces to, and I constantly read content within those publications to get the gist of what articles they’re accepting. If you want to get into any publication, whether it be Medium or anywhere else, look at the articles that were already accepted. 

Use those articles as a guiding compass when you come up with your article ideas and turn them into final drafts.

Engage With Other Medium Articles

Commenting on other people’s Medium articles is a great way to support other writers and grow your tribe in the process. If you leave thoughtful comments and show up often, some of that writer’s followers will decide to follow you as well.

If you apply the previous two strategies to build your way to $1,000 on Medium each month, you’re already reading plenty of other people’s articles. If you read an article, don’t be a lurker. Comment on it so you can show appreciation to the writer and grow your audience too.

Direct People Off Medium

The real money is made by leading people from Medium to your email list. Every full-time Medium writer I’ve come across leads people to their email list. 

When you turn your Medium followers into email subscribers, more options become available. You can promote your book, training course, or services. You can talk about a product and include your affiliate link.

In addition to promoting products, you can also promote your free content. You can promote your Medium articles to help them gain some early traction and lead people to your YouTube channel.

Medium is a great platform to earn income. If you continue showing up on the platform, refining your process, and thinking of Medium as a piece to your overall strategy instead of the entire foundation, you’re on the right path to earning $1,000 each month from Medium.

On the way to that milestone, celebrate the small wins. Celebrate the $10 payout, the $50 payout, the $100 payout, and every payout on the way to your first $1,000 month on the platform. 

Want to make money with your writing? Grab your copy of The Wealthy Author today

Filed Under: Uncategorized

E630: Reach Your Goals By Overcoming Fear With Todd Lamb

March 24, 2021 by Marc Guberti Leave a Comment

Todd Lamb is a former Army and SWAT Team leader whose deep desire to help his wife combat health issues lead him to uncover the extraordinary power of natural organic remedies.  Todd’s passion for health evolved into co-founding PureLife Organics and establishing a mission to impact millions of lives while also creating a healthy planet.

Here are the key links from the episode:

Pure Life Organics

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

E629: Three Invisible Scars Created By People Not Understanding Scoliosis With Te’Andra Herbin

March 22, 2021 by Marc Guberti Leave a Comment

Te’Andra Herbin is the author of Living with Scolisis, a book that explores her journey of getting diagnosed with the condition as a preteen and motivational insights for people who have the condition or have an obstacle standing in their way.

Here are the key links from the episode:

Te’Andra’s website — Bullied With Scoliosis

Get your copy of Living With Scoliosis

Te’Andra’s Facebook Page

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

Does Your Business Need Social Media To Grow?

March 18, 2021 by Marc Guberti Leave a Comment

This may sound like a bad question, but sometimes bad questions lead to incredible answers. It’s no secret that billions of people congregate on social media and you can build plenty of relationships.

Some people run social media ads to get leads while others participate in groups to find potential clients. It’s no secret that people use social media to grow their businesses.

However, some businesses don’t need social media to grow. Businesses grew before social media existed and some continue to grow without a social media presence.

I’d rather have a social media presence than not have a social media presence, but you can have too much of a social media presence for your own good.

The issue with most influencers and small businesses is that an effective social media strategy requires omnipresence. Having a big platform on every social network presents a compelling advantage, but it also takes considerable work to reach that level and post content along the way.

I didn’t get in on the TikTok bandwagon, and I don’t do much on Clubhouse. For me, that’s okay. I’m primarily focused on YouTube and Medium because that’s where my audience is. Posting content on additional platforms can spread your time too thin and result in you being mediocre on each social network rather than being a pro at a few of them.

Almost every omnipresent social media influencer I’ve come across struck it rich on a single social network. Then, they engaged with that community and told them to follow them on other social networks. If you work towards 100,000 YouTube subscribers, it’s so much easier to get your first 10,000 Instagram followers later on. Then, once you’ve grown on that platform, it’s so much easier to quickly get your first 1,000 Clubhouse followers.

But you need the mega platform first (i.e. the 100,000 YouTube subscribers) before it becomes incredibly easy to grow on any social network.

And Clubhouse might not even make sense for you. Some people find all of their clients on LinkedIn. They generate enough business where their income comfortably exceeds their expenses. If you only work a few hours each day, are comfortable with the time you commit to your relationships, your income already exceeds your expenses, and you’re in the process of building a nest egg, you’ve already won. 

Don’t mess with that formula if you have it by committing too much time to growing your social media presence and not having as much time for the people and hobbies that matter. 

Most businesses need social media to grow, but most businesses can do just fine by focusing on 1-3 social networks rather than every social network on the web. Focus on winning your race rather than following the next shiny social network everyone’s raving about. Shiny objects are constantly moving targets that can distract you from monetizing your business. 

Think carefully the next time you post something on social media for your business. Is it really helping your business grow? Are you getting subscribers and clients from your social media efforts? Do you see any momentum that implies you can grow on the platform and eventually see solid results? 

Or are you just posting to feel like you’re making progress without any tangible proof of business growth directly tied to the content you’re posting? The fewer social networks you focus on, the easier it is to achieve mastery and how a massive audience on a small number of platforms. As long as you direct those social media followers to your email list, you’ll always be able to communicate with your audience regardless of any algorithm changes.

Filed Under: Uncategorized

E628: From Exhausted To Extraordinary! Addressing Anxiety And Burnout With Dr. Sharon Grossman

March 17, 2021 by Marc Guberti Leave a Comment

Dr. Sharon Grossman is a qualified Success Coach, Clinical Psychologist, author, and speaker. Her book The 7E Solution To Burnout is a #1 International bestseller that transforms high achievers from exhausted to extraordinary.

 

Here are the key links from the episode:

7E Solution To Burnout

Dr. Sharon’s website

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

Filed Under: Uncategorized

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Primary Sidebar

I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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