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What goes into growing a business? Assembling the right team and constantly learning about your industry give you an edge, but what else can we do. Tom Oswald joins us to share how he grew ClickASnap and shared some business growth strategies.

About Our Guest

Tom Oswald is an entrepreneur and the founder of ClickASnap. ClickASnap is an online photo sharing platform that helps photographers earn from their work. ClickASnap currently generates over 1 million image views per day.

Key Links from the Episode

ClickASnap

Want a business freelance writer to assist with your content creation? Send me an email marcguberti@gmail.com.

YouTube ads can ignite your brand’s growth and introduce you to a steady stream of new prospects. These ads provide superior targeting capabilities and provide numerous data points to dissect. They can look complicated to beginners which is why we’re talking about YouTube ads in the latest Breakthrough Success episode.

About Our Guest

Shash Singh runs an Linx Digital, an agency that has generated their clients over 8 figures in revenue. Shash has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shash’s agency is one of the leading YouTube ad agencies in the game.

Key Links from the Episode

Free YouTube Ads Targeting Guide

Subscribe to Shashwat’s channel

Want a business freelance writer to assist with your content creation? Send me an email marcguberti@gmail.com.

What happens inside a publicly traded company? These companies have higher expectations and more people analyzing their results. How do these companies continue growing and pleasing shareholders. We’ll discuss what goes inside a publicly traded company with our latest guest.

About Our Guest

George Holmes joined Resonant in 2016. Prior to joining Resonant, he served as Chief Commercial Officer for Tigo Energy, where he was responsible for expanding the company’s demand creation activities. From 2013 to 2015, he worked for Energous, first as Senior Vice President Sales & Marketing then as Chief Commercial Officer where he was responsible for securing development and licensing agreements, overseeing IP strategy and process and spearheading regulatory strategy and tactics.

Key Links from the Episode

Resonant — Ticker: RESN

We all face setbacks. The business doesn’t produce revenue like it used to, and we can face personal challenges too. These obstacles sting in the moment, but we must rise above them. It’s time for you to make the ultimate comeback.

Lisa Gable, author of the book Turnaround, joins us to share how we can change course when things are going south. Adjustments will set you up for your ultimate comeback. You’ll learn plenty of insights from this episode including how to break down the past and visualize your future.

About Our Guest

Lisa Gable has served four U.S. presidents and two governors, counseled Fortune 500 CEOs, and represented global public-private partnerships and nonprofits with an end goal of moving organizations to higher levels of performance.

She is the founder of FARE, the world’s leading non-governmental organization engaged in food allergy advocacy. FARE is also the largest private funder of food allergy research. Their mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments.

Key Links from the Episode

Get your copy of Turnaround

FARE

Connect with Lisa on LinkedIn

This is a guest contribution from Melissa Andrews, the Content Marketing Strategist at ArXe Ventures

Instagram is huge. And it’s getting bigger every day. According to Statista, there were more than 1 billion users on Instagram in 2021 and that number has only been growing since then.

Over 100 MILLION posts are shared on Instagram every day. That’s a lot of posts, right?

So how do you make your Instagram posts more popular, with all those photos out there? It takes both time and effort, but there are some simple ways to help your Instagram posts rise above the noise…

1 . Tag Inspiring People

Remember when I said there were more than 1 billion active users on Instagram?

That means if someone sees your Instagram post on their feed, it’ll be less likely to get noticed amidst all the noise if you don’t tag any other users.

On the flip side of that same coin, tagging accounts that are relevant/interesting will help your posts get more exposure. This can be anything like an account you recently stumbled upon (but would like to feature in your post) or someone who could potentially influence your photo’s popularity.

For example, let’s say that you’re wearing the cutest dress and you’d like to share it with all your friends/followers. Instead of just posting it by itself, take a screenshot of the product page where you bought it and tag the retailer. If the retailer has accounts on Instagram, they might repost your photo if their followers like it enough!

2 . Use Creative Hashtags

Creatively using hashtags will get you more engagement than just using plain-Jane hashtags. Here are some examples: use only single words, add emojis (be careful not to overdo it #🔥), or make up your own branded hashtags. For example, ArXe Ventures found some of their clients more than tripled their exposure, once they used relevant hashtags.

Remember: Multiple posts that use the same hashtags will be found together, so using the same hashtag multiple times in a post is okay. However, don’t go overboard and spam your posts with the same hashtag.

3 . Be Trendy

Using trends in your Instagram feed can be a huge help for getting likes, comments, and exposure. Since trends can be fickle, it’s recommended to look at what hashtags people are using on Instagram and add those into your posts (instead of using the actual phrase, like “flexing”).

To find the most trending hashtags, Instagram’s explore page is a great place to start.

4 . Engage With Other Feeds

The most obvious way to make your Instagram posts more popular is to interact with other popular users’ feeds. When you comment on another user’s post, it’ll increase the likelihood of them commenting back or checking out your profile.

There are tons of easy ways for this to happen, but what’s important is that you comment and like on other users that are relevant to your interests and your target audience.

5 .  Don’t Forget Your Other Social Media Channels

In order to make your Instagram posts more popular, you need to share the love with all of your social media accounts. Don’t forget to link back to your other feeds from places like Twitter, Facebook, and even Pinterest!

This will help the reach of your posts and get more likes, comments, and shares. It’s all about cross-promotion!

6 . Be Consistent 

In order to make your Instagram posts more popular, you need a good strategy. Your posts shouldn’t be all over the place and they shouldn’t feature a thousand hashtags.

Keep it simple and post at intervals that work for you! If you go days without posting, don’t expect engagement on your feed. But if you’re consistently posting, you’ll generate more traction. There are even some tools out there such as Inflact (formerly known as Ingramer) which allow you to automatically schedule posts, and use a hashtag generator!

Take time to create a strategy that works for you and then stick to it!

7 . Don’t Be Salesy

Don’t go overboard with trying to sell people things in your Instagram posts. (And by going overboard, I mean you should RARELY do it.)

Most people check Instagram to forget about work and school and responsibilities for a little while – if you’re constantly trying to sell them on buying something or following your other social media channels, they’ll get annoyed very quickly.

Remember to give your Instagram feed some breathing room between posts about your products or services. (Think Gary V’s Jab, Jab, Jab, Right Hook concept.)

If you make it too salesy, people will stop following you and you’ll lose out on all of the potential exposure!

Conclusion

So there you have it – 7 easy ways to make your Instagram posts more popular. Remember that the best way to get more attention on your posts is to experiment, take risks, and work hard at being creative.

Don’t forget to leave a link to your own Instagram account in the comments section!

Elevating yourself as an entrepreneur puts you in a better position to achieve goals and increase sales. Jake Kelfer joins us to share how we can achieve our dream lives. We’ll discuss strategies to stay productive during less productive hours and checking off your priorities.

About Our Guest

Jake Kelfer is lifestyle entrepreneur, business coach, and life elevator dedicated to helping people create transformational experiences and achieve their true potential through connection. He is a 2x bestselling author of Elevate Beyond and Elevate Your Network, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets. Connect with Jake on social @jakekelfer!

Key Links from the Episode

Get your copy of The Elevated Entrepreneur

Follow Jake on Instagram

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